Digital advertising is one of the digital marketing services that can help your business reach people worldwide. You may think that digital advertising is the same as digital marketing. Well, the difference is the same as between marketing and advertising. It is important to know what constitutes digital advertising and how it promotes your brand in the digital world.
Search engine marketing (SEM)
This is the most professional and effective way to promote your business on the Internet. This results in your page or website appearing at the top of Google or Bing search results. Your link will appear with an “Ad” word. It indicates that you have chosen search engine marketing.
You can achieve this by bidding on keywords and your competitors. Businesses can either choose Pay Per Click (PPC) or choose Cost Per Mile (CPM) and pay for impressions rather than clicks.
Display ads
Display ads contain images and text. The third-party website publishes these display ads. Display ads are served in conjunction with search engines or other networks that serve the ads. Some websites may also host these ads themselves. Common examples of these display ads include banners, pop-up ads, image, mobile, and video ads.
The purpose of these ads is to grab your audience’s attention directly and get them to click. These ads can make a difference if created, placed and managed correctly.
Social media ads
The number of people worldwide who spend most of their time on social media represents an excellent opportunity for businesses. You can market your brand through social media advertising. You can create and publish your ads on social media platforms such as Twitter, Facebook, Instagram, LinkedIn, YouTube and Reddit.
Advertising on social media platforms can bring a variety of digital benefits to your business. Be it increased footfall in your retail store or website conversions. Social media ads are the best for your business. You can also generate more leads, build a community, or improve your app installs through social media ads.
Native advertising
Native ads are not typical looking ads. These ads most often appear as related searches, articles or blogs, recommended reading, and other phrases like these. These advertisements may appear on social media platforms or websites. These ads are usually placed at the bottom of the page.
These ads consist of the pages, websites and links of content related to your site. The relevance of these native ads to the topic being discussed on the page is crucial. When native ads are natural and closely related to the current topic, users are more likely to click on the ads and go to the pages you want them to be redirected to.
All the reader of the current content needs to do is click “Add” to the advertiser’s website. The reader gets more valuable information and the advertiser gets the click they need. Native ads use content discovery websites to redirect. Some examples of such websites are Columbia, Taboola and Outbrain.
Remarketing
The concept of remarketing can be easily understood with an example. Suppose you saw a product for sale on Amazon or another e-commerce website. While browsing your profile on a social media platform, you come across the same product and remember that you have already seen it on Amazon. This is called remarketing.
This is possible through the use of cookies that follow you around the internet. All major social media platforms and also Google offer this option.
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