When he headed a marketing agency, a small army of freelancers used to be risked, missed missed deadlines and spent more time to manage people than create content and create strategies.
So Barbara Jovanovic from Start biscuit used for operation.
It has now built an optimized company that generates six numbers annually with a tech stack that costs less than one border per year. There is no team behind-Nur Jovanovic, their AI tools and a process that transforms a one-hour conversation in weeks of high-quality content.
This is exactly how she did it – and how you can reproduce your success, regardless of whether you are an emerging solo preneaer or just want ideas to tighten your workflows with AI.
Table of contents
6 tips to run a marketing agency with AI tools
1. Never start with an empty side – context is everything.
“We never start to cause AI to do something, even the simplest social media contribution. We always have something at the beginning,” says Jovanovic.
The biggest mistake that people make when using AI for creating content is the biggest mistake of asking him to write about a topic from scratch.
Jovanovic’s secret weapon? It begins with human interactions.
This could mean feeding the AI ​​transcripts from Webinar transcripts or Podcast recordings. Her co -founder Sam Claassen carries out hours of interviews with founders, and these transcripts are also fed the AI.
In a world in which authenticity is of the utmost importance in its marketing strategies, it can set them up for success.
2. Say with your AI, don’t tap.
I hate talking to AI because I tend to roam – but Jovanovic says that this could actually work for my advantage.
It rarely arrives on Chatgpt and instead uses a Language-to-Text tool that is used with AI, which is mentioned Super whisper. Speaking of …