In 2020, the world witnessed a mysterious paradigm shift in the marketing industry 97% of all consumers worldwide have switched to online platforms to buy and search for local products in their area. Likewise, the way companies advertise and promote has constantly evolved. But the most significant change has been in digital ad spending, which skyrocketed last year and broke all records.
This happened especially due to the COVID-19 situation and the fact that everyone had to stay in their homes. But as world leaders predict, the changes that have taken place during this time will be with us for many years to come. In 2021, the surest way for companies to grow their business is to capitalize on current trends. Digital marketing, including video marketing, social media marketing and content marketing, can all be used as part of business promotion this year.
This blog will discuss the most popular advertising platforms that will help you promote your business in 2021.
Google AdWords
The fact is that Google is the largest advertising engine of all. When you search for something on the world’s most popular search engine, it may seem like the search engine is helping you and providing useful information. But in reality, it’s just advertising for companies that pay well and spend hundreds of dollars to get to the first page of results (search engine results pages).
Businesses can improve their websites’ rankings on Google either by optimizing their interface through SEO and other marketing techniques or by running pay-per-click ads on Google and its partner sites. Pay-per-click ads, or AdWords, help your target audience see your business immediately. And the most amazing thing about it is that you only pay for what consumers click on.
Businesses generally generate $2 for every $1 they spend on Google ads. Google advertising is a cost-effective marketing strategy and very effective in attracting potential customers.
Social media ads
Social media is another advertising channel you can use to get your message out there. Most social media platforms increase their profits by running paid advertising, and it has almost become the norm to see ads on our social media feeds. However, most people usually skip these ads, but having something keep appearing on your phone and laptop definitely builds familiarity. This is very important if you are trying to build a brand name or make people aware of your products, services or the brand itself.
The most popular social media platforms are Facebook, Instagram, LinkedIn and Twitter. You can consider these and others to target your potential audience. When deciding to run your ads on these platforms, make sure you know where the majority of your audience is. You can also use other social media platforms that may be specific to your business niche, such as Pinterest, Reddit, or even TikTok.
Podcast Ads
The rise in podcast popularity over the past two years has given marketers a new opportunity to tap into an engaged audience. Typically, people who advertise on podcasts are called “sponsors” because they allow creators to stay in business. However, it is a fairly authentic and guaranteed way to get the message out as podcast listeners typically cannot skip the ad.
Additionally, most listeners know that the podcaster doesn’t promote products unless they don’t fit the audience. Podcast ads also allow brands to connect with well-educated, socially engaged, and brand-loyal audiences. If you want to advertise on a podcast, the starting price is $15-18 CPM (cost per thousand downloads).
According to the growing trends of advertising on platforms like Google Adwords, Facebook, Instagram, and Podcasts, these platforms can help your business grow significantly in 2021. For more information about digital marketing, visit our website or contact us today.