Website owners need to know important information about their visitors. When you understand visitors, it’s easier to provide valuable information, create content, market, and design websites. This is why so many people use Google Analytics for various purposes.
But do we really understand how many people are using this tool and in what way? You might be amazed at the numbers. That’s why we decided to collect some of the most exciting Google Analytics statistics and give you a deeper understanding of the tool and how to use it.
Top 15 Google Analytics Statistics
Let’s broaden our perspective and take a look at some of the most impressive global statistics on Google Analytics.
1. 33,285,400 active websites use Google Analytics
Since Google is one of the largest technology companies, it’s no surprise that Google Analytics is used by some of the most successful websites worldwide.
Source: BuilthWith
2. 4,234,799 websites in the US use Google Analytics
The number of US websites using Google Analytics has grown exponentially since the tool was released.
Source: BuilthWith
3. 84.7% of websites use Google Analytics
Around 84.7% of websites that have disclosed which analytics tool is their first choice use Google Analytics, which means 54.6% of the world uses Google Analytics.
Source: W3Techs
4. Google Analytics market share is 30%
Google Analytics has a 30% market share, making it the leader in web analytics.
Source: Statista
5. 89.7% of the top 1,000,000 websites use Google Analytics
Google Analytics is the absolute winner in this category, with the rest of all web analytics tools sharing 10.3%.
Source: W3Techs
6. 86.2% of websites that use HTML as a markup language use Google Analytics
Additionally, 81.9% of websites that use XHTML as a markup language use Google Analytics.
Source: W3Techs
7. 0.05% of websites using Google Analytics have recently used Facebook Pixel
About 0.05% of websites currently using Facebook Pixel were until recently using Google Analytics and vice versa.
Source: W3Techs
8. 98.1% of websites that use Google Tag Manager use Google Analytics
About 90.5% of websites that use Tealium Tag Manager also use Google Analytics, while 88% of websites that use Adobe DTM Tag Manager also use Google Analytics.
Source: W3Techs
9. 88.1% of websites using Bootstrap use Google Analytics
Of all websites using CSS frameworks, 86% use Google Analytics, while 88.9% of Animate users use Google Analytics and 91.7% of websites using Foundation use Google Analytics.
Source: W3Techs
10. 91.4% of websites that use Facebook as a social widget use Google Analytics
About 87.3% of websites that use WhatsApp as a social widget use Google Analytics, and 90.6% of websites that use Twitter as a social widget use Google Analytics. This means that 86% of websites with social widgets use Google Analytics.
Source: W3Techs
11. 88.1% of websites with the top-level domain “.com” use Google Analytics
This top-level domain is the most popular of all and is reserved for some of the most influential websites – 47.5% of all websites use .com.
12. 91.4% of websites using CDNJS as a JavaScript CDN use Google Analytics
Of all the websites that use JavaScript content delivery networks, 86% use Google Analytics.
Source: W3Techs
13. 93% of websites that use Amazon hosting services use Google Analytics
Amazon currently hosts 49,963,267 live websites, which means 46,465,838 of them use Google Analytics.
Source: W3Techs
14. 88.8% of English language websites use Google Analytics
English is the most popular online language and many websites in countries where English is not the primary language also use it to attract global customers.
Source: W3Techs
15. Google.com, YouTube.com, WordPress.org and Microsoft.com use Google Analytics.
Some of the most popular websites in the world use Google Analytics, including:
- Mozilla.org
- Vimeo.com
- WordPress.com
- Pinterest.com
- Netflix.com
- Twitter.com
Source: W3Techs
Diploma
Google Analytics is one of the most popular, if not the most popular, web analytics tool in the world. If high-ranking websites use a tool, you should have no concerns about using it yourself. Google Analytics can provide valuable insights no matter how big or small your website is.