There is no doubt that marketing is crucial to the growth of a business and therefore a clearly defined marketing strategy should be implemented. Marketing trends are constantly changing and your business must adapt to these changes in order to grow.
Many small and medium-sized businesses tend to ignore the fact of how effective an influencer can be for their marketing campaigns.
In this blog, we discuss how important influencer marketing can be for your business and why digital marketing service providers should consider it.
statistics
Today, consumers evaluate the authenticity of products and services based on reviews and recommendations from influencers. Even if you offer the best services and products on the market, you still may not have much impact compared to brands promoted by influencers.
- According to a survey conducted by The Nielsen Analytics Company, around 92% of consumers rely on influencer recommendations before deciding which products or services to purchase.
- Almost 40% of Twitter users are persuaded by influencers before making a purchase.
- Around 51% of marketers believe that influencer marketing helps them attract better customers.
Consumer trust
People place a high level of trust in their influencers. So if they advocate for your brand, your sales are bound to increase. This helps attract better and more loyal customers as they now have some connection to your brand.
Better range
Influencers who already have a following in the millions are the best way to implement effective marketing campaigns and reach a large audience.
Better SEO
When your brand is mentioned by famous and trusted influencers in their blogs, videos or other content, you have the opportunity to generate high-quality external links on your website. This helps increase your search rankings on Google and leads to higher levels of traffic to your website, which leads to more sales.
Very targeted marketing strategy
If your brand has good reach but isn’t able to find the right audience, then there’s a good chance the current marketing strategies you’re using aren’t working. This costs you a lot of effort and resources without much ROI.
But with influencer marketing, identifying your target audience is easy. For example, if you have a brand related to skin care or beauty products, you can reach out to many influencers to help you market your product. If most of their followers are interested in beauty products, then their followers are a great audience for your brand.
Cost-effective and high customer acquisition
This strategy of marketing through influencers is very cost effective. Lower production costs, lower cost per mile (CPM) and reaching the right audience make it a very cost-effective strategy. Furthermore, it is very appealing and leads to high customer acquisition.
About Reach First
Reach First is a digital marketing company that offers services such as social media management, web design, digital advertising and more. We play an essential role in helping your business grow in the market. We are just a call away to help you with our digital marketing expertise.