Your website’s conversion analysis reports greeting you with a big “zero” every time you look at them can be very stressful and frustrating. You have all your digital marketing channels set up properly, you are promoting your products and services online through various advertising platforms and the traffic is coming through, but still the clicks are not converting!
Most businesses focus on driving traffic to your website to generate more leads. However, if you’re struggling to generate convertible leads, it might be time to take a step back and look at the entire user journey.
While running ads and promotions, you can direct as many people as you want to your website. However, if your website is the problem, you’ll see a lot more of these zeros in your analytics reports.
Here we discuss why your website may be struggling to achieve this number of conversion rates.
They don’t have any specific landing pages
One of the biggest mistakes most businesses make online when promoting their products is directing their PPC traffic to their homepage. This results in a significant bounce rate as most users would not search the entire site to find exactly what they were looking for.
Directing visitors to highly relevant landing pages through various PPC ads and showing on-page exactly what the ad represents increases their likelihood of purchasing.
Also, make sure your inquiry forms are not too long and are optimized for conversions. The best forms only have 4-5 fields and only ask for the most relevant information such as contact details. Properly structured inquiry forms are also a great way to improve the effectiveness of the post-conversion sales process.
Your website is not ranking well
Google ranking is a great way to find out how well your website is performing online. Google tends to rank not only based on relevance to the search terms, but also based on other factors such as site speed, number of backlinks, ease of use on mobile screens, and more.
Conduct a complete website analysis to find out what your website is missing. Make sure your web content is fully optimized for search engines and targets the appropriate number of keywords. Run a speed test to analyze your website loading speed and learn how you can make it faster. Finally, make sure your website is updated regularly.
Your website does not inspire trust
Reviews and case studies from your previous customers are essential to show your company’s authenticity to your new customers. When users notice that people have had good experiences with your company, they are more likely to take action. Your featured work and excellent customer service will help encourage users to convert.
Your website can also build trust by educating users about the service or product you offer. By sharing valuable content on your website, you not only build trust but also unknowingly sell yourself. If your content shows that you are the expert in the field, your user will definitely not want to buy from you.
Your website offers a poor user experience
How easily a user can interact with your website is called user experience or UX. A successful user experience gives you more mature leads and gives you a competitive advantage that makes your business design more effective.
By installing UX software that creates customer journey maps, you can analyze where users tend to click and what information appeals to them most. This allows you to eliminate any website design errors that could hinder a good user experience.
At Reach First, we provide effective digital marketing services for businesses that need help increasing sales and revenue. To achieve these top positions on Google, visit our website or contact us today.