It has not been too long ago that we have not worked together much marketing.
When I published a blog post about “SEO strategy”, this became a lucky coincidence if the YouTube team had treated something similar that I could use in my post.
The teams simply did not create content coherently over various industries. Let’s be honest: we had gotten too big.
In the blog team, this also meant that we only had limited not organic channels to make our contributions in front of the right audience.
Today I will withdraw the curtain (sorry, I just saw Evil) About how the HubSpot blog team redesigned our approach to the content-and converted, which used to be a Siled blog strategy in a dynamic, multi-channel story narrative.
(PSST: Curious what also happens in the world of blogging? Take a look at our brand new 2025 status of the blogging report with data from more than 500 marketers on the first time that we will ever carry out such a comprehensive examination about what Landscape happens on blogging.)
Why we started our media narrative program
When we started our original research program for the first time in 2017, something immediately became clear: Our blog readers are absolutely obsessed with data.
How Taylor Swift Friendship Bracelets-Level obsess.
In our first full year we wrote over 1.4 million views through original research. It turns out that people love data – regardless of the platform.
The challenge? Quality research is expensive and time -consuming. We needed a strategic approach to not only create research, but also to distribute them effectively over several channels to ensure that we get the biggest bang for our research goats.
For example, you shouldn’t be a blog reader to be able to access our state of marketing data – although I have to love it if you were.
But if you are an enthusiastic YouTuber, newsletter subscriber or IG supporter instead, you should also be able to access the top marketing trends on these platforms.
Give: Media …