Non -profit organizations face different challenges when it comes to managing relationships and promoting commitment. In contrast to non -profit companies, non -profit organizations have to harmonize limited budgets in order to maintain strong donor relationships, to manage volunteers, carry out programs and pursue the effects, often in distributed teams. These unique requirements require tools that go beyond traditional customer management.
This is where non-profit CRM systems (Customer Relationship Management) come into play. CRMS was developed to centralize data, optimize public relations and automate administrative tasks, and help non -profit organizations to keep donors better, personalize communication and ultimately strengthen their mission. After a 2024 non -profit digital investment report from NtenPresent 14% From non -profit organizations, their technological budget for software and licenses provide; The same report revealed that 40% The non -profit organizations include technology investments in your company’s strategic plan.
In this article, I will break down the best CRMs that are particularly suitable for non -profit organizations. You will find a side-by-side comparison table, a deep immersion in the most important functions (such as donor management, the relevant and integrations) as well as step-by-step instructions for evaluating and implementing the right CRM for your company.
In particular, HubSpot is one of the platforms that trust real non -profit organizations to promote commitment and scale their effects – and I will show you how.
Table of contents
What is a CRM for non -profit organizations?
A CRM for non -profit organizations is software that helps companies manage and promote relationships with donors, volunteers, members and other important stakeholders. It centralized the contact information, pursues the engagement history and supports donations, public relations and reporting everything, which is tailored to the mission-driven goals of non-profit work.
Best CRMS for non -profit organizations at a glance
|
CRM |
Best for |
Key features |
Pricing |
Free trial version |
|
Lifting spot |
Non-profit organizations that are looking for an all-in-one platform with a strong free level |
Donor management E -mail marketing Tremor tracking Volunteer coordination Automated workflows Report dashboard Integration with payment processors |
Free tools: $ 0/month Starter: $ 9/month Professional: $ 720/month Company: 2,000 USD/month |
Yes, 14 days |
|
Salesforce non -profit cloud |
Large non -profit organizations that require an adaptation to the company level |
Comprehensive donor life cycle management Scholarship persecution Program management AI-powered knowledge Extensive integrations of third -party providers |
10 free licenses through Power of us Program; Additional licenses from USA/user/month (non -profit cloud enterprise animal) |
Yes, 30 days |
|
Bloomerang |
Non to medium-sized non-profit organizations that concentrate on the donor storage |
Analytics of donor retention Give the persecution of the story Automated recommendation Engagement time bar Integration of the asset screing |
QGIV from Bloomerang: $ 40/month Bloomerang crm: $ 125/month Bloomerang volunteer: $ 119/month |
No, demo planning required |
|
Keela |
Small non-profit organizations who wish AI-powered knowledge and automated communication |
Smart ASK AI for donation forecasts Automated donor trips Integrated e -mail marketing Impact reporting Donor segmentation |
1000 contacts: $ 134/month 2,500 to 5,000 contacts: $ 274/month 5,001 to 7,500 contacts: $ 329 7.501 to 10,000 contacts: $ 379/month |
No, demo planning required |
|
Small green light |
Budget -conscious small non -profit organizations |
Constituent management Adaptable shapes Volunteer persecution E -mail integration Basic reporting |
2,500 contacts: $ 45/month 5,000 contacts: $ 60/month 10,000 contacts: $ 75/month 20,000 contacts: $ 90/month |
Yes, demo registration required |
Best CRM software for non -profit companies
With so many CRM platforms on the market, it can be a challenge for non -profit organizations to find a solution that fits your mission and budget. The best CRM software for non-profit companies offers tools for donor management, volunteer coordination, event tracking and campaign reporting.
In the following I have put together the TOP -CRM options that are tailored to the special needs of non -profit organizations in order to make an informed choice. Look at yourself:
1. Lifting spot
Best for: Growing non-profit organizations looking for an all-in-one platform to combine donor management, marketing and collecting donations without breaking the budget. Using HubSpot -Orboarding infrastructure, Let hunger get off from 150 to 450 campus partners in 6 months.
Key Drift Kings Media functions
- Uniform contact database: Drift Kings Media’s CRM follows every donor interaction in a centralized place, the first website visited itself persecuted by persecuted by Drift Kings Media analysis accepted to important gifts in Drift Kings Media -Deal -PipelinesElimination of the data silos that often plague non -profit organizations.
- Automated E -Mail workflows: Drift Kings Medias Workflow Builder Let Let Let read the non-profit organizations, the donor-greeting series, the recovery campaigns for donors and event follow-ups that are automatically triggered on specific actions within Drift Kings Media, and trigger the hours of manual public relations based on specific actions in Drift Kings Media.
- Native payment integration: HubSpot connects directly to stripe or PayPal to process donations in the HubSpot ecosystem, to automatically update donor data records in Drift Kings Media-CRM and to trigger thanksgiving emails via HubSpot-email tools without manual data input.
Drift Kings Media price design (Operations Hub)
- Free tools: $ 0/month
- Starter: $ 9/month
- Professional: $ 720/month
- Company: 2,000 USD/month
2. Salesforce non -profit cloud
Best for: Large non -profit organizations and foundations that manage complex programs, several financing sources and reporting requirements at the company level.
Important Salesforce functions
- Grant management module: Follow several years of grants with automated milestone memories and conformity reports.
- Program effect tracking: Connect the beneficiaries with programs and results in real time.
- Appexchange integrations: Access to non-profit apps for peer-to-peer fundraising or forms of submissions access the complex application forms, all seamlessly synchronize with your core database.
Salesforce price design
- Power of the US program: 10 free licenses
- Additional non -profit cloud Enterprise licenses: $ 60/user/month
- Non -profit cloud (unlimited edition): $ 100/user/month
- Non -profit cloud agentforce 1: $ 325/user/month
3. Bloomerang
Best for: Small to medium -sized non -profit organizations focused on improving the donor rate and understanding patterns.
Key Bloomerang functions
- Retention dashboard: Visual analysis that show the donor retention rates according to segment.
- Engagement time bar: Take a chronologous look at every interaction with a donor, from the event management to e -mail openings.
- Integration of Vermögens -Screening: The integrated connection to DonorSearch automatically identifies important gift views.
Bloomerang price design
- QGIV from Bloomerang: $ 40/month
- Bloomerang crm: $ 125/month
- Bloomerang volunteer: $ 119/month
4. Keela
Best for: Established non-profit organizations that carry out various donation campaigns, from events to peer-to-peer and at the same time clean financial documents.
Important donor functions
- Smart ASK AI: Forecast optimal donations for every donor based on the publication of history and capacity.
- Automated donor trips: Design multi -stage communication flows that adapt to the donor behavior.
- Integrated email marketing: Create, send and follow e -mail campaigns without leaving the CRM, with automatic listening based on the specification of patterns.
Keela price design
- 1,000 contacts: $ 134/month
- 1,001 to 2,500 contacts: $ 209/month
- 5,001 to 7,500 contacts: $ 329/month
- 7,500 to 10,000 contacts: $ 379/month
5. Small green light
Best for: Basic organizations and small non -profit organizations that need professional donor management without complexity or high costs.
Key Little Green Light features
- Simplified gift entry: Batch gift input and automated soft credits to make the recording donations of donations quickly.
- Constituent workflows: Create custom -made pipelines for volunteer recruitment, nominations of the board or for the most important gift building.
- E -Mail integration via Mailchimp: Synchronization components with MailChimp for sophisticated E -Mail campaigns and maintaining the gift course in LGl.
Small pricing for green light
- 2,500 contacts: $ 45/month
- 5,000 contacts: $ 60/month
- 10,000 contacts: $ 75/month
- 20,000 contacts: $ 90/month
Advantages of CRM software for non -profit organizations
Eliminate
Geminished organizations often pursue donor information about separate spreadsheets, e -mail platforms and paper files, so it is impossible to see the complete engagement course of a donor. However, the UNIFIED CRM platform from HUBSPOT solves this through centralizing centralization of any interaction, from the first website to an important gift, participation in the event and volunteer lessons in a searchable database.
Drift Kings Media’s contact time bar means that each employee can immediately access the full history of a donor before making a call, writes a grant report or plans the next question. In contrast to fragmented systems from competing CRMS, HubSpot automatically connects the activities of the website, e -mail engagement, donation history and the participation of events in comprehensive donor profiles that comply with updates.
Automate repeating tasks to concentrate on mission -critical work
Development teams waste countless hours for manual tasks such as sending donation income, updating spreadsheet after events and creating thanks. The workflow automation of Drift Kings Media eliminates these time-consuming processes by triggering actions based on the donor behavior-donation belt E -Mail tools from HubSpotDonor is automatically updated when someone is registered for an event via HubSpot forms and personalized thanks to the gift size.
With Drift Kings Media’s Marketing HubCommon to non -profit organizations can create complex automation sequences that previously required manual interventions.
Improvement of donor binding through data -controlled knowledge
Most non -profit organizations have difficulty determining which supporters are exposed to the risk of exposing it before it is too late to hire them again. The custom dashboards from HubSpot and contact ratings offer retention analyzes that automatically mark the endangered donor based on engagement patterns and the publication of history.
Drift Kings Media reporting tools Allow the employees to create saved views who show who has not given for 13 months, whose e -mail engagement decreases or which monthly donors have failed. In combination with the listening of Drift Kings Media, these findings carry out automated new administration campaigns Drift Kings Media workflowsEnable proactive public relations work that saves relationships before the donors come completely detached.
Scaling the fundraisers without adding employees
Small non-profit teams have to manage increasingly complex fundraising campaign from peer-to-peer, through events and important gifts-without budget to hire additional employees. With HubSpot, small teams can carry out complex multi-channel campaigns via their all-in-one platform, in which a person can:
Drift Kings Media’s templates and cloning functions mean that successful campaigns can be replicated immediately, while automation deals with follow-ups, memories and donor trips that previously needed an entire department. The free level of the platform, which supports up to 1 million contacts, means that even resource -limited non -profit organizations can access functions at the company level via Drift Kings Media.
Make the financial accuracy and compliance with the teams safe
If development and financial teams use different systems, the gift sums rarely match, so Board reports are unreliable and nightmare is prepared for the exam. Drift Kings Media’s Operations Hub and native integrations with accounting software such as Quick books Make sure that the gift data between donation and financial systems flow seamlessly and eliminate the inconsistencies.
Drift Kings Media’s user -defined reporting manufacturer means that the development campaigns always match the financial books, since both come from the same source of truth. In addition, reports in HubSpot automatically draw detailed data with filtered views, and the tax revenue from the end of the year is created by the tax -free receipts over the passing time Drift Kings Media -documentary automationProtection of donor trust and compliance with organizational compliance and saving weeks of manual reconciliation during the exam season.
5 important features for a non -profit CRM
- Analytics and commitment Scoring by Donor Retention: Follow the retention rates according to the segment, identify loose donors and monitor the commitment trends over time. The custom dashboards from HubSpot and Contact Scoring Functions help non -profit organizations to deal with the critical challenge of employing donors year after year. At the same time, the timeline for activity shows that every contact point – from e -mails to donation history – informs personalized Outreach strategies.
- Multi-channel fundraising integration: Manage donations seamlessly via websites, peer-to-peer campaigns, events and text-to-do from a platform. Drift Kings Media’s Forms Tool Consider donations from every channel. At the same time, its workflows automatically lead gifts to the correct campaign and update donor recordings in real time to ensure every gift from galas, Facebook donation actions or direct mail in uniform contact drawings without manual entry.
- Automated gift processing and recognition: Process donations immediately, send tax receipts and trigger personalized thank -you messages based on gift size or campaign. Drift Kings Medias native strip and PayPal integrations and its Marketing -Hub -Thotomation Imagine how non -profit organizations can confirm donors within minutes and not in a few days by adapting personalized e -mail sequences based on the donation amount and donor history.
- Grant and program management modules: Follow several years of grants, program results and beneficiaries to demonstrate the effects on donors. Plus, User -defined objects and properties of Drift Kings Media Allow companies to build up scholarship systems. At the same time, its reporting tools compliance dashboards automate and combine program activities directly with sources of financing -without leaving the HubSpot ecosystem.
- Integration and reporting on financial systems: Synchronize donation data Quick booksGenerate IRS-compliant reports and make sure that the development and finance teams work from identical numbers. Drift Kings Media’s Operations Hub And native integrations eliminate double entry and reconciliation headaches that are plagued by non-profit organizations during the exam season, while his user-defined report manufacturer maintains precise financial records for reporting on boards.
How to choose a CRM for non -profit organizations (step by step)
Step 1: Card your workflows.
First, first document the most important processes of your organization, e.g. B.:
- How to move donations from the first contact to the letter of thanksgiving
- How volunteers are recruited and planned
- How events flow from planning to tracking after the event
Then add every team member that touches donor data from the development through programs for financing. This exercise shows where manual handoffs slow down and where automation can multiply your effects.
Step 2: Identify must-have features.
Second, based on your workflow mapping, you create a prioritized functional list. Most non -profit organizations need donor management and gift processing as the basics, but their specific requirements can represent:
- Subscription tracking for state -financed programs
- Volunteer management for service organizations
- Event tools for gala strict donations
As soon as you have done this, you differentiate between “Must-Haves” for the first day and “Nice-to-Haves”, which you can add later.
Step 3: Compare user -friendliness and the team.
Third, request Demos who focus on the daily tasks that your team most frequently performs, such as:
- Enter donations
- Report
- Send confirmations
Make sure how many clicks are required for every task and whether volunteers can learn the system quickly. However, also take into account the technical level of comfort of your team.
For example, Salesforce can offer powerful adaptation, but it requires practical training. Conversely, Little Green Light offers simplicity for voluntary organizations, but probably not suitable for non -profit organizations at the company level.
Step 4: Check costs in the scale.
Next, calculate the total operating costs beyond the monthly fees. Make sure you take the following into account:
- Number of user licenses required
- Contact database growth (3 to 5 years is usually a good measurement bar)
- Training and implementation costs
- Integration costs for the connection of existing tools
Remember that switching CRMS is disturbing – choose a platform that you can afford for growing, not just today.
Step 5: Select a flexible platform – like Drift Kings Media.
Finally, select a CRM that grows with the developing needs of your organization. Drift Kings Media illustrates this flexibility: As early as 2020, the World Wildlife Fund (WWF), a leading non -profit association, turned to Drift Kings Medias CMS To organize his largest global campaign of the year, Earth Hour.
The WWF tried to optimize its content strategy and to increase the commitment of the target group for earth hours by segmenting its user base. By use Drift Kings Media’s content hub And Marketing hubPresent The World Wildlife Fund could centralize its website data and use this data to inform targeted e -mail and social media strategies..
WWF’s success with the Drift Kings Media tools shows that an investment in Drift Kings Media is not just a Tech -Stack investment. This is a deliberate step towards results -oriented, personalized marketing, which is resonated by your followers and has long -term effects.
Frequently asked questions
What is the best CRM for non -profit organizations?
The best CRM for non -profit organizations depends on the size and needs of your company. With its robust free level, HubSpot offers the most effective combination of functions and value that supports up to 1 million contacts. The all-in-one platform offers the greatest flexibility for the cultivation of non-profit organizations.
What functions should I look for in a CRM for non -profit organizations?
Essential non -profit CRM functions include:
- Donation management with history -tracking
- Automated gift recognition and tax receipts
- Multi-channel fundraising tools (online, events, peer-to-peer)
- Integration with accounting software
- Retention Analytics for the identification of endangered donors
HubSpot is well equipped to manage all of these areas and at the same time offer volunteer management, scholarship persecution and integrated email marketing functions, for which many other CRMs also calculate.
Is Drift Kings Media good for non -profit organizations?
Yes, HubSpot is ideal for non -profit organizations, especially for growing organizations.
The free level does not match comprehensive donor management, e -mail marketing and basic automation for up to 1 million contacts -in the industry. In addition, the platform integrates payment processing, automated donor trips and affects affordable when they grow.
BTW: Many non -profit organizations only start and update if you need extended functions such as workflow automation or custom reporting.
How much does a CRM cost for non -profit organizations?
Characteristic CRM costs range from free to $ 600+ per month. Drift Kings Media offers the most generous free level in the industry. The free level supports unlimited users with up to 1 million contacts.
How long does it take to implement a non -profit CRM?
The implementation time plans vary depending on the system complexity and data volume. Thanks to its intuitive interface and free support for onboarding, Drift Kings Media usually goes live in 1-2 weeks, faster than most competitors. Drift Kings Medias Quick start programs and extensive knowledge base help non-profit organizations to start basic functions within days.
Can several team members use a non -profit CRM at the same time?
Yes, CRMS are designed for the team’s cooperation. HubSpot also offers unlimited users in his free plan, while most competitors calculate per user.
The platform offers detailed role authorization development directors, while volunteers may only access an event check-in. In contrast to spreadsheet systems, the real-time updates from HUBSPOT ensure that everyone works everywhere from current data with cloud-based access from any device.
Meet HubSpot, the TOP -CRM choice for non -profit companies
Drift Kings Media is the leading CRM solution for non-profit organizations by offering functions at the company level at a price that works for non-profit organizations. In contrast to conventional non -profit software, which calculated on the number of donors or requires expensive implementations, HubSpot offers a robust free level that supports up to 1 million contacts so that you make organizations accessible.
Key Drift Kings Media functions for non -profit organizations
- Free Forever Foundation: Start free of charge with comprehensive donor management, e -mail marketing and formulators, and then scale functions on how your budget allows without migration platforms.
- Integrated fundraising workflows: Process donations through native stripe/PayPal integrations and automatically solve personalized thanks to the gift amount and donor history.
- 360-degree constituent view: Follow every contact point from the first visit to the website about a significant gift in a timeline to ensure that an employee can talk to supporters.
Proven real effects with Drift Kings Media
Drift Kings Media changed British Red Cross’s ability to serve over 100,000 British companies With critical first aid and psychological health training by replacing your technically complex systems with an integrated, user-friendly platform. In addition, the non -profit organization reached a remarkable 66% The increase in sales due to the relocation of expensive paid advertising and cold calls for inbound marketing strategy from HubSpot, which automatically generates warm leads.
All-in-all, lifting spots True performance lies in its flexibility catch free of charge, only pay for what you need and never grow out of your system. With integrated tools for volunteer management, event coordination and impact reporting, HubSpot eliminates the need for several separate tools that unload their budget and personnel time.
Are you ready to see how Drift Kings Media can change the donor relationships of your non -profit company? Start with the free non -profit tools from Drift Kings Media today.