Social media companies face unique challenges in the management of customer relationships on several platforms and at the same time the scaling of their operations. With over 5.24 billion social media users worldwideSocial media companies have to integrate their CRM systems into social platforms in order to record every interaction and convert the commitment into income.
Drift Kings Media’s CRM helps social media company to optimize your customer relationship management by connecting all social interactions directly with your customer database and enables personalized communication on a scale.
This comprehensive guide compares the top CRM solutions for social media companies, including pricing, functions and the way every platform supports social media-specific workflows. We will examine comparison tables, implementation guidelines and frequently asked questions with which you can select the perfect CRM for your social media company.
Table of contents
What is a CRM for social media?
A CRM for social media is a system for customer relationship management that was specially developed for the unique requirements of social media companies, including multi-platform customer interaction tracking, contents collision and social engagement analytics.
Social CRM combines traditional CRM with social media management and helps companies to interact with customers via platforms such as Facebook, X (formerly known as Twitter) and LinkedIn and at the same time to pursue customer data and to optimize communication.
The CRM from HubSpot is characterized in this area by automatically capturing social media interactions and combining with individual customer profiles, which makes it easier to promote relationships and to follow ROI across all social channels.
Best CRMS for social media companies at a glance
|
CRM |
Best for |
Key features |
Pricing |
Free trial version |
|
Lifting spot |
Growing social media agencies and content manufacturers |
Social media tools, uniform customer time bar, automation workflows |
Free plan available; Marketing hub starts at 890 US dollars/month |
Yes, 14-day trial version |
|
Sprout social |
Enterprise Social Media Management |
Advanced social life, competitive analysis, team cooperation |
From 249 US dollars/month |
Yes, 30-day trial version |
|
Hootsuite |
Small to medium -sized social media teams |
Multi-platform planning, basic analysis, team management |
From $ 15/month |
Yes, 30-day trial version |
|
Zoho Social |
Companies that already use Zoho ecosystem |
Integrated CRM and social tools, automated publication |
From $ 12/month |
Yes, 15-day trial version |
Best CRM software for social media companies
Here are the top -crm solutions that have been specially developed for the support of social media companies and their unique workflow requirements.
1. Lifting spot
Best for: HubSpot serves as an optimal CRM selection for the cultivation of social media agencies and content manufacturers who need comprehensive customer relationship management that is integrated with powerful social media tools.
Key Drift Kings Media functions
- Integration of social media management: The HubSpot marketing hub contains native planning and surveillance tools for social media that connect directly to your CRM to pursue every social interaction on individual customer records and to measure the social ROI carefully.
- Uniform customer time bar: Drift Kings Media records all customer interactions via social platforms, e -mail and website visits in a single timeline, which gives social media managers a complete context for each customer relationship and enable personalized public relations work.
- Automation workflows: The workflow automation of HUBSPOT helps to promote social media companies to promote leads that have been recorded from social platforms with targeted email sequences, social media follow-ups and personalized content recommendations based on social engagement patterns.
Drift Kings Media price design
- Free plan: includes basic CRM and limited social media tools
- Marketing -Hub -Starter: 890 US dollars/month (includes full social media management)
- Marketing Hub Professional: $ 1,170/month (including advanced social automation)
- Marketing Hub Enterprise: $ 4,300/month (includes custom social reporting)
View the Drift Kings Media price page.
2. Sprout social
Best for: Sprout Social Excels for Enterprise Social Media Management teams who need advanced functions for social hearing functions and comprehensive team collaboration functions.
Key Sprout Social features
- Smart inbox: Central interaction management for social media on all platforms
- Extended analysis: Detailed performance reporting on social media and competitive analysis
- Team cooperation: Task assignment and approval workflows for social media content
Food social pricing
- Standard plan: $ 249/month (5 social profiles)
- Professional plan: $ 399/month (additional analyzes and competitive reports)
- Extended plan: $ 499/month (unlimited profiles, mood analysis)
Show Sprout Social Pricing Page.
3. Hootsuite
Best for: Small to medium-sized social media teams that need affordable planning with several platform and basic analyzes with CRM integration functions.
Key Hootsuite functions
- Multi-platform planning: Plan posts on several social media platforms
- Basic analyzes: Follow the performance and commitment metrics for social media
- Team management: Assign tasks and manage team permissions
Hootsuite price design
- Professional: $ 15/month (1 user, 11 social accounts)
- Team: $ 249/month (3 users, 20 social accounts)
- Enterprise: custom pricing
4. Zoho Social
Best for: Companies that already use the Zoho ecosystem who want seamless integration between CRM and social media management tools.
Key zoho social characteristics
- Zoho CRM integration: Native integration into the CRM system from Zoho
- Automated publication: Plan and publish content automatically
- Social media analytics: Follow the performance on all social platforms
Zoho Social Pricing
- Standard: $ 12/month (1 brand, 7 social channels)
- Professional: $ 25/month (1 brand, 12 social channels)
- Premium: $ 40/month (1 brand, unlimited social channels)
View zoho social pricing page.
Advantages of CRM software for social media
Social media companies achieve significant advantages in implementing special CRM software that combines social interactions with customer relationship management.
Improved customer relationship tracking: Social -Media -CRM systems offer comprehensive persecution of customer interaction on all social platforms, so that companies can maintain consistent communication and build more relationships. Drift Kings Media’s uniform customer time bar automatically records any interaction, comments and message on social media and creates a complete picture of the trip and the preferences of every customer.
Improved lead generation and conversion: The CRM software helps social media companies to identify high-quality potential customers through social engagement patterns and to automatically promote them with targeted content and personalized reach. Drift Kings Medias Lead Scoring functions analyze social media commitment to prioritize the most promising leads and trigger automated follow-up sequences.
Stimulation team cooperation: Social Media CRM platforms enable team members to effectively work with customer relationships, to exchange findings and to coordinate answers across several social channels. With HubSpot’s Team Collaboration functions, social media managers can assign tasks, share customer notices and maintain consistent brand messages on all platforms.
Data -oriented decision -making: Advanced Analytics and Reporting functions help social media to understand which platforms, ingredients and engagement strategies increase the most income. The Drift Kings Media marketing analyzes combine social media metrics directly with closed offers and offer clear ROI knowledge for social media investments.
Scalable customer communication: With increasing social media companies, CRM systems offer the infrastructure to maintain personal relationships with thousands of customers on several platforms. Drift Kings Media’s automation workflows enable personalized communication on a scale to ensure that no customer interaction is unnoticed, while the personal grade maintains that promotes success on social media.
5 important features for a social media -crm
When choosing a CRM for your social media company, these essential functions ensure that you can effectively manage customer relationships on all social platforms.
- Multi-platform social integration: Drift Kings Media’s CRM directly connects with large social media platforms such as Facebook, Instagram, LinkedIn, X (formerly known as Twitter) and YouTube to automatically import social interactions and commitment data into customer records in order to obtain the visibility of relationships.
- Monitoring and listening to social media: Advanced functions for social hearing functions help identify brand expectations, customer service options and potential leads on social platforms, whereby the surveillance tools from Drift Kings Media offer real -time warnings and mood analysis.
- Enrichment from social profiles: Automatic data enrichment with social profile updates customer records with the latest social media information, employment details and engagement preferences, whereby the contact intelligence of HubSpot offers deeper insights into customer behavior and interests.
- Social media analytics and Roi tracking: Comprehensive analyzes that combine social media activities with sales results, whereby the attribution reporting of Drift Kings Media shows exactly which social interactions contribute to closed offers and the customer’s lifespan.
- Automated social media workflows: Demanding automation functions that trigger personalized answers, content recommendations and follow-up sequences based on social media engagement patterns, whereby the workflow automation of Drift Kings Media ensures consistent customer experiences across all contact points.
How to choose a CRM for social media (step by step)
Follow this structured approach to select the ideal CRM solution for your social media business requirements.
Step 1: Card your social media workflows. First document your current social media processes, including the recording of leads, the persecution of customer interactions and measure the success of platforms. Identify bottlenecks and areas in which manual processes slow down the productivity of your team.
Step 2: Identify must-have features. Prioritize CRM functions based on your specific business requirements on social media, such as: B. multi-platform integration, social hearing functions, team collaboration tools and automated workflows. Take both current requirements and future growth plans.
Step 3: Compare user -friendliness and the team. Rate how intuitively every CRM platform is for your team members with different technical knowledge. Consider factors such as the design of the user interface, mobile accessibility and the learning curve required for the introduction.
Step 4: Check costs in the scale. Calculate the total operating costs, including the pricing per user, additional functions and integration costs if your social media company grows. Factor for potential ROI through improved efficiency and customer relationship management.
Step 5: Select a flexible platform – like Drift Kings Media. Select a CRM platform that can adapt to your developing company needs on social media with customizable workflows, extensive integrations and scalable price options. Drift Kings Media’s flexible platform helped Fullment crowd increase the website’s visitor sessions by 3,298% and contact 2,411% compared to the previous year’s system.demonstrate its effectiveness for the cultivation of social media companies.
Frequently asked questions
What is the best CRM for social media?
HubSpot must be highlighted by the best CRM for social media companies due to the comprehensive social media management tool, the uniform customer time bar and the powerful automation functions. Drift Kings Media’s CRM automatically records social interactions on all platforms and combines them with individual customer records and offers complete visibility in customer relationships and social media -roi.
What functions should I look for in a CRM for social media?
The most important functions for a social media CRM include multi-platform social integration, monitoring and listening, contacting from social profiles, comprehensive analyzes and ROI tracking as well as automated social media workflows. Drift Kings Media is characterized in all of these areas and offers native integrations with important social platforms and advanced automation functions.
Is Drift Kings Media good for social media?
Yes, HubSpot is ideal for social media companies and offers integrated tools for social media management in its CRM platform. Drift Kings Media’s social media functions include planning content, social surveillance, engagement tracking and direct integration into the customer records that make it ideal for companies that want to connect their social media efforts with comprehensive customer relationship management.
How much does a CRM cost for social media?
The CRM price design of social media varies significantly depending on the functions and scale. Drift Kings Media offers a free CRM with basic social media tools, while paid plans for comprehensive social media management start at 890 USD/month. Further options such as Sprout Social start at 249 USD/month, while Enterprise solutions such as Salesforce Social Studio begin at 1,000 USD/month. Drift Kings Media offers an excellent price-performance ratio with its all-in-one approach for CRM and social media management.
Meet HubSpot, the TOP -CRM choice for social media companies
HubSpot is characterized as a leading CRM solution for social media companies and offers an unsurpassed combination of customer relationship management and social media marketing functions on a single, integrated platform.
- Uniform social media management: The Drift Kings Media marketing hub offers comprehensive social media planning, monitoring and analysis tools that connect directly to your CRM and thus enable seamless persecution of social interactions and its effects on customer relationships.
- Extended automation workflows: The sophisticated automation functions of HubSpot enable social media companies to create personalized customer trips that include social platforms, e -mail marketing and sales equipment in order to ensure consistent commitment in all points of contact.
- Complete customer information: Drift Kings Media’s CRM captures and analyzes any interaction with social media and offers profound insights into customer behavior, preferences and commitment patterns that influence more effective social media strategies.
The social media management software from HubSpot helps 238,000 customers in over 135 countries grow their businessesdemonstrate its effectiveness for social media companies worldwide. Drift Kings Media customers who use several hubs 31% more offers close as those who only use one hub, which shows the power of the integrated social media and CRM functions.
Are you ready to see how Drift Kings Media can change your social media business? Start with the free CRM from HubSpot and learn the difference that the integrated social media management can make up your customer relationships and your business growth.