How I helped a CEO to meet 3m LinkedIn views in 4 months

LinkedIn is that Highest ROI channel For career growth, but many people don’t prioritize it yet. I am convinced that most people do not recognize the gold mine on which they sit for both their personal brand and for their company.

The position of content does not only apply to entrepreneurs or job seekers. Employees are the best marketing assets of a company on LinkedIn, from interns to CEO. However, this tactic only works if you have the right strategy, support and narrative framework.

As soon as you have geared towards how the platform works and what you should publish, it is the social media equivalent of an arcade game in which you insert token and pump out tickets on you.

So what are your LinkedIn token? Contents. Authenticity. Time. The tickets? New business and industry authority. The clock begins today with my proven five-stage LinkedIn framework. I will scale the exact steps that I used to scale the LinkedIn strategy of a CEO to 3,000,000 impressions in four months (plus effects on the pipeline).

A case study on the growth of LinkedIn

What results are possible with this LinkedIn framework? Take a look at Christina Ross, founder and CEO of Cube. Christina was like most CEOs. She was interested in LinkedIn, but she was busy and didn’t know exactly what to publish. But she wanted to build authority in a close niche. Think of CFOs and senior financial leaders.

Then she and I started working. In her first session, Christina shared her frustrations. She had great ideas, but no time. I led you through a simple system: define your niche and your audience. Choose 2-3 topics and commit yourself. Write with your own voice. Post weekly.

The key was clarity and Christina trusted that her post would land. Fast lead four months:

• 3,000,000 views
• Your audience doubled
• Your account became a magnet for incoming demos

No display. No bots. No engagement pods (don’t let me start).

Borrow my 5-step-link-linkin framework

Christina’s success is no coincidence. It is a repeatable system. Here is the exact five-step frame that Christina can start with today.

1. Clarify the point of view of the perspective (POV).

What is your point of view? LinkedIn is a great place to share as you see your industry. This view distinguishes you from everyone else on the platform. I promise that you have a POV. If nothing positive comes to mind, focus on things you be different with.

This was the basis for the viral propaganda, which I cannot immerse yourself as (surgeon/teacher/etc.) in May 2025. This trend started because everyone loves a hot setting and a small discourse.

… even if the controversy itself is inflicted on what the burger of the burgers of summer 2025 will be (the shocking answer, loud Cristen Millineris chicken).

This type of content is a spectrum that ranges from consensus content (statements that all agree with) to polarizing content. I know that it is difficult to imagine creating content with which people could not agree. When used correctly, it shows authenticity and credibility.

In a recent discussion about My podcast In terms of polarizing content, the marketer Chris Orlob said:

Start dispersing myths and concentrating all POV content With your buyer Rather than your product. Then stick to your columns.

2. Select 2-3 content pillars.

Nobody likes to open LinkedIn and start with an empty side. And no, I’m not suggesting overlapping AI (but more about it in one minute). I speak of content columns, also known as the predetermined ingredient issues.

Content columns are not new, but what pillars work on every platform at a certain time is a moving goal. These are the pillars that I recommend for LinkedIn growth in 2025.

1. Functional specialist knowledge: People still come to LinkedIn to learn how to get their job better.
2. Building in public: You have a unique view of the cockpit of your career. We are all curious. What do you see? Share honest insights into the challenges and surprises.
3. Designed moments: This is a hidden way to share dynamics and success, but to pack them as an initial story (bonus points for vulnerability).

I like to consider content columns more as bumpers on a bowling lane than on strict requirements. It is still worth publishing fresh ideas outside of the top-off-top-of-your-heads as long as you feel oriented with your audience. Just don’t make these posts a priority.

Here is an example of a personal branding expert Lyssa Leigh Jackson Share your functional specialist knowledge:

3 .. Lean in “deserved moments”.

You can get “earned moments” at a maximum range on LinkedIn. These exist at the other end of the spectrum of a press release from the company.

I think of deserved moments as Milestones wrapped into a story. These are moments when you share your view of the mountain summit while offering others to take away. These moments could be new product publications, anniversaries of the company, professional recognition and beyond.

Here is an example of the copywriter Jasmin Alić Where he thinks about his career as a copywriter and at the same time tells a personal story:

4. Select a posting time.

How often should you post in 2025 to grow on LinkedIn? Three times a week. Start with text and then mix photos and videos when you’re done.

Consider a weekly posting frequency that mingles:

• Deserved moments
• Leadership POV
• Personal stories

This is not the only blueprint for success, but it is an approach that only brings in line with the desire for results.

Warning: If you only post once or twice a week, you will probably not get the desired return. It requires a certain threshold of content to grasp the dynamic in algorithm and with your letter.

5. Youter on performance, not on perfection.

Follow the data. Do not worry about statistics from day to day, but grasp and learn them together every month. Once a month with my one-to-one customers, I have put together a deck that looks at all of your contributions from this month. I pull it:

• Top three most viewed contributions
• The lower three most respected contributions

If this content is pulled up on the screen, we talk through every contribution together. I speculate about why the successful contributions were cut so well and what can be done better next time with the underperformers.

The value of this monthly Huddle goes beyond the statistics. Yes, it helps the customer to think about their results with a bird’s eye view (more productive than the statutory review of the statistics of a single post during the day). But customers really enjoy this performance reviews because they Always trigger new ideas.

If you are still here at this time, you will see the value of LinkedIn. You are happy about the potential for you. And you know that you can be the best marketing capital of your company with the right strategy, support and stories.

Let’s take a look at what you can do today to move the needle.

What to do today is

Even if you are not ready to immerse yourself in a heavy LinkedIn investment immediately, you can still do something to initiate this process: create your strategy.

This is where my process begins to grow a LinkedIn account when I take over a new customer. I ask these three questions:

1. How much do you publish in the past three months?
2. What kind of commitment do you get?
3. How many views do you get?

The answers to these questions set the benchmark for an account.

Update your profile as soon as possible.

Your LinkedIn profile is that most valuable digital asset You have that as a professional. When I have new customers on board, I work through a checklist to optimize their accounts. This includes changing the following.

• Banner image: Make it brand market, keep it clear and use it for its maximum potential (depending on what your CTA and your goals are).
• Headline: These are the most viewed words in their account. Let it count.
• The section presented: Don’t sell your reputation. Concentrate on a reputation that sells.
• Seamless Viewer experience: Think of the user experience that moves from a contribution in your feed to your account to your website (possibly) to your website.

source

Set a 20-minute timer.

The rule: You cannot edit a LinkedIn contribution for more than 20 minutes.

Why? It’s just too easy to rewrite a contribution that is looking for perfection (which you will never find). The revision of your content has two negative consequences:

1. Under -performance. The contributions for which you spend most of the time are usually worse than your spontaneous colleagues. The over polishing may feel good for her, but it doesn’t necessarily feel authentic for your audience.
2. Fall into a black hole. If you spend an hour before publication to edit each individual LinkedIn contribution, the simple publication task becomes too discouraging. The likelihood of performing your strategy decreases while your chances of burning out on LinkedIn.

The creation of LinkedIn content should not be taxed. I want you to let your creative juices flow and experience joy in this process. Creativity and enjoyment are cornerstones of the joint structure, and both are easily lost when striving for perfection.

Can ai do it?

Not all AI content on LinkedIn is bad, but none of it has the same influence as the original letter. The human experience that people are looking for on LinkedIn does not come from the AI. Not either the originality either.

Here is a better way to use AI: Use AI to transform your conversations in LinkedIn post ideas. The next time you have a conversation about your role or challenges, record them. Up a transcript to Chatgpt and use it as source material instead of pulling the content of existing content online. The content of the content that leads to results are your experiences, your ideas and your voice.

In the same way, resist the temptation to find the best people you “be” on LinkedIn. Concentrate on yourself and your audience. Be authentic. This is not a keyword. It is a memory that the human element is of essential importance for LinkedIn Conversions.

Chris Orlob said it best when we discussed her authentic voice in my podcast.

“I don’t think there is anything about consciousness, but I think people have it A distrust of a lack of a lack of brandIn other words, a vanilla brand compared to a brand that is willing to give up and stand for something, ”he says.

Still your LinkedIn trip today.

Five steps. Twelve weeks. It’s simple, not easy. But the payment is real for those who go through. I hope you play your hand and achieve results. This is particularly powerful on the most valuable platform for professional growth.