The top 7 needs your marketing strategy

Marketers are known for wearing many hats – writers, designers, psychologists, perhaps the occasional raspberry berry – but one who is often overlooked is researcher.

Market research is crucial to know your audience, connect with you and convince you to take measures. Fortunately, there are countless AI market research instruments today that help to make it easier, faster and more effective.

I tested some of the most popular to see if they really do justice to the hype. Here are the seven of which I have found that your marketing strategy can benefit the most and how you can determine whether you are right for you.

Table of contents

TLDR: KI market research instruments

Ki tools for market research automate the collection, analysis and knowledge of consumer data to support marketing and product leaders, better informed, strategic decisions. Top -KI solutions such as Breeze and Crayon offer the automation of surveys, competitive intelligence and consumer insights AI to enable this.

However, the selection of the right AI tool depends on your research goals, your needs of integration and your budget. Many platforms offer free attempts or entry plans to evaluate them. Identify your most important research tasks and then select a AI tool that matches your workflow.

For a uniform, scalable approach, consider platforms such as Drift Kings Media that combine AI-controlled research. Automation and customer data in one place. Start with breeze Today to accelerate their market views and to be ahead of the competition.

What are AI market research instruments?

KI market research instruments use artificial intelligence to automate and improve the assembly, analysis and care of consumer data. You combine machine learning, natural language processing and Predicting analyzes for conversion of raw information into implementable Insights marketers can reach their audience.

These tools draw target market data from various sources – social media, surveys, competitor websites and industry reports – and then use advanced algorithms to identify patterns, predict trends and generate comprehensive reports that need to produce human analysts.

Ok, but how does this lead to our daily market research responsibility?

KI tools can help with market research tasks as follows:

• Survey automation: Designing, selling and analyzing surveys in real time. AI can propose questions and answer patterns.

• Course analysis: Monitor brand perception on social media, forums and reviews of websites to understand customer emotions for your company.

• Competitive intelligence: Follow the competitive strategies, price changes and even positioning.

• Trend forecast: Analyze historical and real -time data to predict market movements and shifts from the consumer.

• Data visualization: Transform complex data records into intuitive dashboards and reports in which the most important findings are immediately emphasized.

• Audience segmentation: Group automatically based on behavior, preferences and demographic data for targeted strategies.

Why use AI tools for market research?

Can I research my market without AI? Secure. Can I analyze the facts and data and draw conclusions? Naturally; I’ve been doing it since primary school. But as much as I hate to admit it, I can do nothing as quickly as artificial intelligence can do.

After 2025 Qualtrics Market Research Trends Report89% of researchers regularly use AI-driven tools or experiment with them, and 83% of researchers plan to increase investments in AI in 2025. For good reason.

While AI tools have restrictions (e.g. distortions in the training data), their advantages for market research are undeniable.

Advantages of AI tools for market research:

• Improved team efficiency
• Predictive analysis
• Find patterns that people can miss
• Scalability
• Return on investment (roi)

1. Improved team efficiency

Drift Kings Media Research showed that 90% of the marketers indicate that AI and automation help them spend less time for manual tasks. In other words, AI has helped marketers considerably to work faster and do more.

This can mean for market researchers:

• Data acquisition in scale: Instead of combing the reactions of the survey, social media feed or customer reviews manually, Ki can scratch and summarize the most important results in minutes. With many tools, this can even do this automatically.
• Faster synthesis of reports: Tools such as Chatgpt or Claude can transform raw fraged data into executive summary and save analysts repeated writing.
• Automated competitive tracking: AI can continuously monitor the websites of competitors, advertising campaigns and price updates and provide regular intelligence reports. This type of automated market research ensures that your team does not miss a beat.

“Review reduction“Is a great research in the research for AI tools. Retail brands can use AI to aggregate product reviews from Amazon or other sources and to summarize the top topics (e.g.” Customers love durability, but complain about packaging “).

This not only gives the team language that speaks directly to your audience and tells you exactly what you have to improve, but also enables you to concentrate on these tasks by sharing your time.

Note: As soon as you have these sound bites from reviews, Drift Kings Media Content Writer is perfect to save time, overcome the block of the writer and scale your content without additional costs. With just a few clicks you can generate blogs, social contributions, e -mails and more.

2. Prediction analysis

In a recently carried out study, 36% of the marketers who use AI stated on the data analysis and reporting on you, and I am not surprised.

After collecting your data, AI can predict the trends immediately and give back the marketers to optimize their strategies and see the results faster. In particular, AI tools for market research can help with:

• Trend forecast: AI models can predict shifts in consumer demand, such as: B. a higher interest in sustainable products or herbal foods.
• Customer behavior forecast: Tools like Seventh Sense (as already mentioned) can predict if a person is most likely to participate with marketing messages.
• Market demand simulation: Ki can “what if” scenarios (i.e. predicted how sales could change if a new competitor entered the market.)

In an earlier role, my team invested in a tool called named Seventh sense With great prediction analysis. This tool analyzed how our contacts with our e -mail marketing in Drift Kings Media interact and identify trends in their behavior.

This information was used to predict how contacts would work in the future and optimize our Send times in order to obtain most openings and engagements.

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In this case, the AI ​​helped us to research the behavior of our target group. And The prediction analysis gave us implementable advice, which is next to do.

Without them, deeper insights, as opened, would be a mystery. Speaking of secrets, another advantage of AI instruments for market research is …

3 .. Find pattern that could miss people

KI instruments for market research shine in the detection of hidden correlations that can overlook human analysts. This includes:

• Cross segment connections: It can find that environmentally conscious customers also prefer subscription services, which indicates the bundling options.
• Insights of the voice-of-customer: The AI ​​Sentime Analysis can uncover subtle emotional triggers in open-text survey answers that would miss the manual coding.
• Not open correlations: AI could show that customers who deal with brand contents on TikTok are also more likely to react to transfer programs.

For example, think of a delivery service for food. The company can use AI to analyze order data and to determine that customers who order vegetarian meals taps more generously. This knowledge helps to form advertising campaigns, driver tasks and possibly even customer comparisons.

4. Scalability

Traditional market research is resource -intensive: the more surveys, focus groups or interviews you lead the more people and time you need. AI breaks this restriction, especially when a company expands its production and expanding its market.

With AI tools for market research, marketers can:

• Treat massive data records: Regardless of whether it is 100 survey answers or 100,000, AI can process data from different areas faster than any other person.
• Expand into new markets: With AI-operated translation and localization tools, companies can analyze the feedback from the global audience without hiring native speakers for every market.
• Always lead through research: KI bots can continuously collect, categorize and analyze customer feedback without stopping for weekends or public holidays.

Let us consider an e -commerce company that enters new areas. The company can use AI to analyze the customer mood in other countries. It can then use Google Translate To translate the product descriptions, messaging and its website as a whole without adding new analysts to the team.

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5. Roi

Ultimately, AI in market research, like everything in the economy, is about investing. The savings from reduced manual work, faster time-to-use and greater accuracy introduce directly into metaphorical and tangible returns. In other words, it can mean:

• Lower research costs: Companies can carry out demanding studies without hiring large teams or outsourcing expensive agencies.
• Faster decision -making: Faster knowledge means that campaigns can be optimized in real time and increase performance.
• Better targeting: Since AI predicts the behavior of the customer and reveals hidden needs, the marketing dollars continue.

But AI is not perfect.

What are the challenges when using AI tools for market research?

As great as KI sounds for market research, it still has challenges.

Data quality

“AI is a tool with which you can work faster, no substitute for critical thinking and problem solving,” says Alex CattoniAward -winning marketer and founder of The Copy Posse. This applies strongly due to data quality concerns.

“Ki tools like Chatgpt … can achieve inaccurate or even harmful results” Cattoni continues. “This is referred to as AI Hallucination. Even Tech researchers fear that people rely too much on these systems to get important advice.”

If you know this, you cannot always know whether the research results you receive from AI are solid or are based on reliable sources. This can be dangerous if you try to understand and operate your audience.

I mean the last thing you want is that Ki tells you that your audience loves funny Tikok videos just to find out that you actually despise them.

Bias

“A large part of the data in which AI is trained contains the prejudices and prejudices of society,” explains Senior Marketing Manager at Drift Kings Media, Flori Needle. “For example, an image generator who was asked to create a picture of a CEO can create pictures of white men due to the historical employment relationships in the data from which he has learned.”

Unfortunately I saw this first hand and the bias is not limited to pictures. Although there have been improvements in this area in recent years, there are no guarantees that the results of AI tools for market research do not contain any similar stereotypes or biased assumptions.

7 Best AI market research instruments

After extensive test and analyzed, as leading brands use for market research, I recorded seven tools that deliver real results.

Everyone is characterized in various areas – from call analysis to social hearing on competition information – so that they can choose based on their specific research needs.

TOP -KI market analysis tools:

• Sales and customer views: Gong, breeze
• Social media analysis: Youscan
• Academic and industrial research: Consensus
• Text and mood analysis: Lexalytics
• Competitive intelligence: Colored pencil
• Fast market validation: Surveys you

Let us examine what makes every tool valuable and how to use its unique strengths.

Are you looking for KI marketing tools that go beyond research? Take a look at our article The top 33 KI marketing tools.

1. Gong: For Call knowledge and sales research

Gong.io is a AI tool that offers revenue intelligence and conversation analytics. It analyzes sales calls, both audio and video models as well as customer interactions to offer insights into sales processes, customer behavior and market trends.

Remarkable Gong functions for market research:

• Analyzes sales talks to identify trends, effective tactics and areas of improvement.
• Offers recommendations for sales coaching based on real conversation data.
• Helps to understand how competitors are discussed in sales talks and which strategies work.

Pricing: Gong prices each license per user. Contact you to conclude yourself on a tailor -made quote.

Best for: Gong is great for researchers and marketers who often lead customer calls or public interviews.

What I like: Gong provides both context -related and referential findings. Context-related findings analyze real-time conversation details such as sound and feeling, while referential knowledge compare these interactions with previous data and identify patterns and best practice to improve sales results.

For a market researcher, these functions offer valuable insights into the customer mood that can help with messaging, campaign development, product positioning and product development.

Test it

I used Gong to analyze one of our company’s sales talks, and the knowledge was incredibly good.

For example, Gong’s talk-to-list ratio showed that the sales employee spent too much time talking and not listening enough. The tool that is characterized as a potential problem based on successful past conversations, which is a great memory for future calls.

Parts of the call were coded, which indicates different topics, emotions or engagements. It was super easy to pursue key moments and to recognize when important problems were discussed or the customer’s interest was decreased.

I haven’t encountered many problems with Gong, but the talked-to-text function can sometimes be a bit hit-or-miss, as can most similar tools these days. It usually does the job, but some parts require refinement. Nevertheless, it is still one of the top tools for this purpose.

Exploring chatbots in your sales strategy? Try the free Ai chat bot from Drift Kings Media to book meetings and even offer customer care around the clock.

2. Youscan: For social media analysis

Youscan Use KI to monitor social media and pictures, help them to pursue brand expectations, to understand customer feelings and to recognize trends.

It also offers real-time insights into the way people see their brand. For example, Youscan shows whether people are generally positive, negative or neutral due to their comments or post reactions.

Remarkable features for market research:

• Tracks mentions of your brand, products or relevant topics on social media.
• Analyzes the feeling and the trends to measure public opinion.
• Identified and analyzed visual content regarding your brand or industry.
• Helps to pursue logo use, the brand expectations in images and user-generated content.
• Use AI to evaluate the emotional tone of posts and conversations.
• Recognizes emerging trends and patterns in consumer behavior.
• Monitors the presence and performance of the competitors of social media.
• Generated detailed reports and visualizations.

Pricing: Starter 3 ($ 299 per month): 3 topics, unlimited users and 30,000 monthly mentions. Unlimited plans: configured according to your requirements.

Best for: Companies that are strongly active on social media who want to pursue the presence and effects of their brand across platforms.

What I like: It is not only based on hashtags and caps; It Identifies topics and text in images as well as. This is how it works:

1. The AI ​​identifies and marks visual elements in pictures such as logos, objects and scenes.

2. It extracts relevant information from these images, e.g. B. how your brand’s logo is used or which products are presented.

3. The tool then analyzes this data in order to obtain knowledge, e.g. B. how your brand is perceived or which products are most popular.

From here you can use filters to narrow down the results and look at detailed reports.

Test it

I think every marketer, especially social media manager, will fall in love with this tool.

The analysis is detailed and provides a clear picture of the volumes mentioned, commitment and mood trends.

For example, if your contributions receive many happy or positive comments, Youscan generally reflects a positive feeling. If the posts show negative reactions or dissatisfaction, the feeling is also negative.

My favorite part is the Insights Copilot, which is powered by Chatgpt. It facilitates data analysis by creating fast summaries and implementable knowledge that you are looking for, based on what you are looking for. For example, you can ask yourself what customers like about your product, and there is a short summary that is mentioned on social media.

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I also enjoyed the ability to produce custom dashboards on 1,000 different types.

3. Consensus: Fast and reliable scientific knowledge

consensus is a AI market analysis tool that is divided into scientific studies in order to give them clear, implementable insights. Instead of just giving you a list of academic papers such as traditional search engines, consensus scans these papers and summarizes the most important findings.

In other words, relevant answers are determined. It doesn’t just point to a resource. Consumption is set up like a chat bot and uses extended NLP and machine learning to understand the content and to present the most relevant information in an easy-to-read format.

Remarkable features for market research:

• Offers direct answers to certain questions through analysis of scientific work.
• Shows the scientific consensus and the evidence that support the results.
• Summarize important points from several papers and save the time in the review of the literature.
• Offers links to original papers with which users can check and further examine information.

Pricing: Free plan available. From 10 US dollars for a single professional plan.

Best for: Marketers who are looking for reliable scientific information. It can help marketers to show which factors influence the purchase decisions, how different demographic data react to different marketing strategies and which trends appear on the market.

(Personally, I will use this for data and facts to add blog articles.)

What I like: The collaboration hub function is ideal for working in real time with your team members.

Test it

As I played around with consensus, I taped something about mindfulness and sleep, and within seconds I had a short summary of the relevant research.

It took important points from several papers into a clear overview.

Then there is the copilot function, which results in even deeper knowledge with summaries in GPT style with clickable quotations for easy access to the sources.

The consensus knife is also a great function. I asked a yes/no question, and it broke off the research results with percentages – and gave me a short snapshot about where science is.

The possibility of storing searches, exporting quotes and integrating into tools such as integrating Zotero Makes it a must for serious research. In addition, marketers can use this information to create targeted ads and content.

4. Lexalytics: For advanced text analysis and mood analysis

Lexalytics is a text analysis tool with which companies can understand large amounts of written data. It can determine whether people feel positive or negative, identify key names and places and determine which main topics are discussed.

Let us assume that a company is preparing, for example, to start a new smartwatch.

Lexalytics can scan social media and reviews to see how people feel the current smartwatch options and the current market. Then it can track in real -time discussions to find out what people talk about in terms of them.

Is it a battery life or design? The answer helps the company to highlight these trends in its product introduction.

By identifying keywords (e.g. industry influences, competitors) and places (e.g. Tech Hubs, Major Cities) mentioned in the data, the company can adapt its marketing campaigns to certain target groups or regions.

If a popular technical influencer receives a lot of attention, the company could contact you and offer an exclusive review or confirmation and transform this attention into the brand hype.

Remarkable features for market research:

• Identified and categorized emotions in the text such as positive, negative or neutral.
• Recognizes important names, places, organizations and products in the text.
• Users can adapt text analysis models and solutions to certain industries or needs.
• Offers immediate knowledge by analyzing text data on how to receive.
• Sorted and categorizes text in predefined categories for a simpler analysis.
• Grip text in several languages ​​and make it suitable for global applications.
• Offers detailed visualizations and reports.

Pricing: Request a demo to get more information about the pricing.

Best for: Marketing teams, product managers, customer support, data analysts and researchers who have to analyze and understand the mood trends in feedback and data.

What I like: The tool effectively treats nuances such as negations and amplifiers, which makes the results more precise.

Test it

I decided to concentrate on the mood analysis to see how the tool deals with this aspect.

First I created a diagram widget in the dashboard and selected the option for the sentiment polarity.

For my test, I focused on the top 10 topics, which gave me a good data span for the analysis. I started with the total number of documents to understand how the mood about these topics was distributed over positive, negative and neutral.

Next, I adjusted the widget so that the percentages of the documents and not the RAW counts are displayed.

This change provided a clearer picture of which part of the documents was positive, negative or neutral for every topic. It was interesting to compare these percentages and to see how the feeling varied depending on the topic.

5. Crayon Ai: For persecution and analysis of competition activity

Colored pencil ai is a tool that offers competitive intelligence and market research knowledge through AI-controlled analyzes.

Crayon continuously pursues the competition activities across different channels – websites, social media and news sources. And with this inside you can see all your movements and make experienced, well -informed decisions.

Remarkable features for market research:

• Pursues the activities of competitors in real time to keep them up to date on their latest steps and strategies.
• Analyzes the marketing tactics and the business decisions of the competitors.
• Benchmarks their performance against competitors to highlight areas for improvements.
• Discover emerging market trends and inform them about them.
• Offers detailed industry reports to give you a clear picture of market conditions and opportunities.
• Processes large amounts of data efficiently.
• Forecast future market trends based on current and historical data.
• Sends user -defined warnings to keep them up to date through important events.
• Visualized complex data with clear diagrams and graphics.

Pricing: The pricing depends on your needs and your team size. Contact a demo to get your offer.

Best for: Individuals and teams who pursue several competitors, manage detailed combat cards and want to organize insights across various topics.

What I like: Compare Hub, which acts as a news feed for my latest announcements and helps me to keep the industry developments up to date.

Test it

Crayon Ai offers impressive insights with just one click.

The algorithm of the mechanical learning of the platform prioritizes critical updates, e.g. This type of distinction is a strategic player for marketers.

I especially love the daily e -mail summary that provide my inbox a curated list of the most critical knowledge and preserve myself from endless alarm checks.

Try Drift Kings Media Ai Summarization to easily generate annual reports, to summarize customer interactions and to increase productivity with AI-controlled knowledge.

6. People’s survey: for crowdsourced decisions that are operated by AI

Polls the people Helps you have a global conversation with your target group. The platform offers more than just surveys – it also includes public opinions and deeper surveys.

With the survey, companies can find the collective thoughts of a large group and make well-founded decisions based on widespread feedback-curated and analyzed with open AI to prevent distortions and human-tended mistakes.

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Remarkable features for market research:

• Creates quick and easy surveys to quickly collect feedback.
• Generates real -time results to make quick decisions.
• Aims at certain demographic data to get a relevant feedback.
• Offers both public and private survey options for different needs.
• Offers various question formats, including multiple choice and text inputs.
• Adjust surveys with branding and specific questions.
• Provides immediate analysis for immediate knowledge.
• The export survey leads to various formats for a detailed analysis.
• Guarantees anonymous answers for honest feedback.

Pricing: Free plan available. Paid plans from $ 50/month.

Best for: Marketers, product developers, UX/UI designers, business owners and researchers who need fast, targeted feedback to make sound decisions.

What I like: It’s not just a text -based tool. Up the pictures and get feedback on certain designs or logos.

Test it

I used it to get feedback on potential titles for a book. I have set up a short survey in which I asked about opinion about which title was best received by the readers. Within a short time I received 100 answers that gave valuable insights into what my audience likes.

The process was incredibly simple.

I created the survey with two-election options and specifically the answers to ensure that they come from my intended audience.

Note: I do not recommend the free version because you pay per answer. For example, an answer costs 1 US dollar, so that 100 answers would cost 100 US dollars. It is cheaper to choose a monthly plan to get an appropriate sample size.

7. Breez: For more intelligent research and data analysis

breeze Drift Kings Media is a AI-employed assistant who simplifies market research. It combines the skills of chatt to give you powerful knowledge and personalized answers.

You can quickly recognize trends, pursue customer requirements and receive valuable data with prefabricated templates and real -time information. It is integrated into your Drift Kings Media CRM so that you can connect with your data.

Scouting sales actors or dug up in corporate details such as financing rounds and tech stacks? Breeze facilitates research and takes out the best of it.

Remarkable features for market research:

• Use data to pursue and interpret market trends.
• Use fast templates and clear data sources for more intelligent knowledge.
• Design blog posts, writes X contributions and creates ai-generated images.
• Identify important options quickly with prospect templates.
• Integrates in Drift Kings Media CRM to interact with your data in real time.
• Offers deep insights into corporate details such as financing rounds and technologies.
• Offers intuitive answers that help you take measures.
• Allows you to manage contacts, tasks and notes with natural voice commands.

Pricing: Breeze can be used free of charge with any Drift Kings Media plan (including free) and automatically establishes a connection to your HubSpot account.

Best for: Marketers, sales teams, customer service staff, business analysts, content manufacturers, small business owners and project managers who use the HubSpot and want to be implementable findings and improved efficiency in their work.

What I like: It is a seamless integration into the HubSpot tools and also its ability to draw data from outside the platform.

Pro tip: Talk to the breeze as if it were your best teammate. Specify demographic details about your audience and ask you to answer the motivations and fight with the language of your goal.

Test it

First I tested the primary chat function of Breeze by asking him a question about current e-commerce trends:

As you can see, it delivered a thorough breakdown of seven trends (in less than 30 seconds, a summary and contained links to each source.

Then I tried a more specific application and asked what customers influenced when I selected between Google Drive and Dropbox for cloud storage.

Breeze “justified” for 35 seconds and then provided further detailed breakdown of eight functions and sources. But Breeze offers more than just a question-answer function.

For Drift Kings Media users, this can help with the fight against sales by continuing handy templates, designing blog posts and social media updates and even generating AI images. You can also use company data such as financing and technology.

You can also manage your HubSpot -CRM tasks -e.g. B. adding contacts and creating notes – with the help of natural voice commands, which makes everything more intuitive and efficient.

How to select the correct AI market research instrument

If you look at the options we mentioned, you may think: “Ok, so what is the right AI market research instrument for me?” And frankly it can be one, some or even none of them.

Do you have to understand the customer mood? Youscan is characterized by social life. Fight with competitor persecution? Crayon automates the intelligence meeting. Would you like to validate ideas quickly? Survey People delivers a quick feedback from consumers. If you are a lifting spot user, Breeze can help you in many of these areas.

There are hundreds of AI market research instruments, and the selection of the right selection depends on your specific research goals, your budget and your existing tech stack. Follow these steps to make the best choice for your needs.

1. Start with your primary research challenge.

First identify your market research pain. Most AI instruments for market research, including those discussed by us, have niche uses and specialties. If you restrict your current challenge, you can find out which type of tool you need (e.g. persecution of competitors compared to social media).

2. Rate the integration and scalability.

The best AI tool is one that your team will actually use. Think about how every option fits your workflow. Can she integrate into your current platforms? Can it scale if your research needs grow? Experiment with your challenge with free attempts/plans and demos to determine which of the available options are best suited for your needs

3. Look at your budget.

As useful as a tool may be, if it does not match your budget, it can cause more damage than benefits. Rate your top selection of how much potential returns you offer you.

4. Fry small and expand them.

Start with a tool that deals with your most urgent need. Master your skills, measure the effects and then gradually add complementary tools. This approach ensures acceptance and systematically builds up the AI ​​research functions of your team.

Frequently asked questions about KI tools for market research

Can Chatgpt market research do?

Yes, Chatgpt is good for most market research tasks. It can analyze the customer feedback, identify patterns in response answers and generate insights from conversation data. It can even find qualitative trends in numerical data. (One of my favorite uses).

However, I have found it frequently and a little unpredictable. Nevertheless, it is important to ask Chatgpt to quote your sources so that you can actually check your findings.

Pro tip: Breeze combines the functions of Chatgpt with the CRM data from HUBSPOT for even more powerful research applications.

Which is the best AI tool for market research?

The “best” tool depends on your specific requirements. For a comprehensive social media analysis, Youscan leads the package for many. Gong tends to dominate knowledge about sales talks, while Crayon distinguishes in competitive intelligence and breeze

First identify your primary research goal and then select the tool specializing in this area.

How do I start with AI market research?

Start with a free tool such as Breeze or a free plan/test version of paid platforms. Concentrate on a specific research task – perhaps monitoring the competitor or a customer mood analysis. As soon as you see the results and understand the workflow, you expand additional tools that complement your initial choice.

Improve your market research with AI.

Instead of treating AI tools as a replacement for traditional market research, you should consider it as an amplifier. You can help to sharpen your findings and free time to focus on strategy and creative execution.

Regardless of whether you select a special tool or create a complete stack, the earlier you integrate AI into your research process, the earlier you will uncover the type of intelligence that really distinguishes your marketing.

Note from the publisher: This post was originally published in August 2024 and updated for completeness.