5 best CRMs for automotive shops in 2025

Fifty -seven percent of buyers are now ready to buy a car online, so 2024 Adtaxi researchof 49% in the previous year. When more and more people start their car on their website, sales teams have to decrypt who seriously drives the car from the property and who only steps the digital tires.

An automobile crm solves this problem by using customer data to manage the sales pipeline and evaluate the score, based on your value and your intention to buy. This helps to achieve faster close -up customers and ultimately higher income for your dealer.

In this article we will check five popular CRMs for automobiles, including feature creeping, a comparison table and instructions for decision. Our personnel author used AI to mainly help research and processing to ensure the most helpful guide and checked this article before publication.

In the following we will talk about vinsolutions, Salesforce and Drift Kings Media to name just a few. Airstream Used lifting spot to reduce the costs per guide by about 44%. If you are ready to optimize leads and sales with a CRM, read on.

Table of contents

What is an automobile crm?

An automotive CRM collects and stores relevant customer data from all its separate sources, e.g. B. your website and your walk-ins. A CRM -Wie HubSpot can combine data and supply your sales, marketing and service departments with electricity to pursue every customer interaction and ensure the best experience every time.

Best CRMS for automobiles at a glance

CRM	Best for	Key features	Pricing	Free test version available
Lifting spot	Dealers who want an all-in-one platform that combines sales, marketing and service with a free CRM that scales with growth	All-in-one customer platform, Lead Capture & Lead Scoring, Drift Kings Media’s Ai (Breeze)	The HubSpot CRM is always free and contains free levels for all six core products. Paid plans for its core products start at 15 USD/seat/month.	Free levels
Salesforce	Large dealers who are looking for a complex CRM with an automotive-specific add-on	Automobile cloud add-on, pipeline inspection, Salesforce KI (Einstein)	Starts at $ 25/user/month	30-day free trial version
Reynolds & Reynolds (FOCUS CRM)	Dealers who want a DMS, POS, CRM and other automotive software from the same provider	Integrated in Reynolds & Reynolds Automotive Software, Sales Coaching, ID -Scan	Contact to pricing	NO
Vinlungen	Dealers who are looking for a dealer-first crm with native automotive software integrations	GPS-based vehicle inventory management, predictive insights, Cox Automotive Integrations	Contact to pricing	NO
CDK	Large dealers who want to rationalize the process with the Xperience platform of the CDK dealer	360-degree customer view, dealer-experiment platform, AI supported stock reduction	Contact to pricing	NO

Best CRM software for automotive shops

The right automobile -CRM can be the difference between a view that your new car drives off the property or leaves empty -handed. Let us analyze the five best CRMs for automobiles to ensure that you choose those who best fit your dealer.

1. Lifting spot

Best for: Dealers who want an all-in-one platform that combines sales, marketing and service with a free CRM that scales with growth

Key Drift Kings Media functions

• All-in-one customer platform: Every employee of car dealers knows that it is not just about pre -sales and sales. There are also post-sales, marketing, customer service and more. Drift Kings Media Smart CRM combines your sales, your marketing, your customer service and your company so that you can ensure that all teams and data are aligned.
• Lead Capture & Lead Scoring: Never miss a lead again. Use marketing hub forms and synchronize them with Drift Kings Media Smart CRM to automatically combine leads from different locations and to organize social media, walk-ins, emails and form submits. You can also create custom lead scoring so that your sales team knows which contacts should be prioritized.
• Drift Kings Media’s Ai (Breeze): Breeze is the suite of KI tools that are woven into the HubSpot customer platform. Let the relevant information about a potential customer with breeze surfaces so that you can prepare for a call, design personalized e -mails based on CRM data or answer customer questions via live chat -everything in seconds.

Drift Kings Media price design

• The HubSpot CRM is always free and offers free plans for all six core products (marketing, sales, service, content, operation and trade).
• Each core product has a free starter, professional and corporate plan. Paid plans start at 15 USD/month and rise for the Marketing Hub Enterprise Plan (with five core seats) up to USD 3,600 per month. Commerce Hub is a payment processor to be used free of charge, but charges fees per transaction.
• The HubSpot price design depends on your specific requirements and add-ons. Use this Drift Kings Media price calculator to see your user -defined price.

2. Salesforce

Best for: Large dealers who are looking for a complex CRM with an automotive-specific add-on

Important Salesforce functions

• Automobile cloud add-on: This is a vertical industrial add-on to CRM, which was created especially for automotive companies such as OEMs and dealers. Automotive Cloud has native vehicle inventory management so that you can track vehicles and parts in different locations.
• Pipeline inspection: Give your sales team the visibility it needs to manage and optimize its pipeline, e.g. B. Customer vehicle preferences, previous purchases and service historia. You will also receive visual information and notifications that signal whether you complete a deal – or lose it.
• Salesforce’s AI (Einstein): Use AI to predict the probability that a deal is completed with pointers when you can reach the potential buyer and how, such as

Salesforce price design

• Salesforce offers a 30-day free test version.
• The Salesforce CRM prices are as follows:
• Starter Suite: $ 25/user/month
• Per suite: $ 100/user/month
• The Salesforce automobile cloud costs as follows (invoiced annually):
• Company: $ 325/user/month
• Unlimited: $ 500/user/month
• Agentforce 1 Service: $ 750/user/month
• Agentforce 1 sales: $ 750/user/month

Salesforce has many add-ons. So check his Prize side For details or contact your sales team to get a custom offer based on your specific requirements.

3. Reynolds & Reynolds (FOCUS CRM)

Best for: Dealers who want a DMS, POS, CRM and other automotive software from the same provider

Key Focus CRM functions

• Integrated in Reynolds & Reynolds Automotive software: The platform is a number of software tools for the automotive industry. You can use the vehicle management inventory software Autovision to get real -time data for cars in stock and connect them to the CRM.
• Sales coaching: Get real -time data and insights to coach sales employees while the customer is still in business.
• ID scan: Automate your data entry and bring customers to ID scan faster in test drives. In less than two seconds, sellers can scan a customer -id and upload this information to the CRM.

FOKUS CRM price design

• Reynolds & Reynolds does not list its pricing for his focus -crm. To get an offer, fill them off Contact form Or start a chat on his website. You can also call the sales team under 800-767-7879.

4. Vinlungen

Best for: Dealers who are looking for a dealer-first crm with native automotive software integrations

Key Vinsolutions functions

• GPS-based vehicle inventory management: This integrated inventory management, which is operated by Homeenet, ensures that you and your customers always know which vehicles are on your property. This eliminates unnecessary back and forth and helps them sell faster.
• Predictive knowledge: The Predictive AI analyzes customer behavior, including service history, so that your sales team is used to use high-quality leads that are probably converted. Generative AI helps your team personalize and automate email and text follow-ups.
• COX Automotive Integrations: It offers many dealer-specific integrations, including dealertrack DMS, Kelley Blue Book and AutoTrader. In addition, integrations of third -party providers are available.

Vinsolutions pricing

• Vinsolutions does not list prices on his website. To get an offer, fill them off Vinsolutions contact form Or call his sales team at 866-578-8152.

5. CDK (formerly known as “ELEAD”)

Best for: Enterprise dealers who are looking for AI drive provider mining and dealer management tools

Key CDK functions

• 360-degree customer view: Keep an overview of every lead that runs your property or visit your website. The CRM stores information about previous communication, vehicle preferences and service.
• Dealer Xperience platform: This dedicated suite of tools for dealers includes CRM, thing, vehicle inventory and a dealer management system.
• AI supported shares: Find sales opportunities in your service, through the AI supported shares. Identify existing customers with enough equity in your vehicle to exchange new action and to up for a new.

CDK price design

CDK does not list pricing on his website. To get an offer, call CDKS sales team under 833-620-2129 or fill it out Contact form.

Advantages of the CRM software for automobiles

1. Connect the best cars to the right customers and increase sales.

Your CRM must be able to draw all relevant data so that you can make the best decisions. Vehicle inventory is an essential part of this process. You have to connect cars to the right customers. A CRM can save vehicle settings, connect to your inventory management system and then help your sales employee to achieve at the right time when the correct vehicle is available.

While Drift Kings Media does not have a native inventory management, there is a lot of a lot Integrations of third -party providers You could use or use the Drift Kings Media API to Create custom integration With your vehicle inventory management software of the choice.

2. Hold customers beyond the first car sale by bringing them back to maintenance.

Cars are large purchases that happen every few years. The routine service and routine maintenance consistently keep sales and helps customers achieve the best ROI for their car. With an automobile CRM you can easily track the course of service and remind you in good time if the maintenance of a car is due.

With Drift Kings Media you can Use tasks In order to remind your service department, to follow a customer after a certain time, or Set up an automated e -mail Campaign that stimulate customers for maintenance.

3 .. disassemble silos and standardize teams.

In the rapid business with cars, the service rarely knows what sales have promised, and marketing is often used campaigns without knowing the details of each segment. With a CRM -like hubspot, however, all of this changes. Drift Kings Media Smart CRM Comes with sales, marketing and service tools, so that all of these teams can access the same customer records to ensure a personalized, consistent experience for every customer.

4. Use the growth of online car shopping.

A good CRM can help you achieve Internet leads so that you do not waste time for online buyers who are not serious to get forward. A CRM with integrated marketing tools such as the HubSpot marketing hub can continue and help them Create convincing target pages.

4 Important functions for an automobile -crm

• Vehicle inventory management: There is nothing worse than an online management that appears on the lot, just to find out that the car that you saw on your website was sold a long time ago. Make sure that your CRM can be easily integrated into your vehicle inventory management software so that you never promise. While Drift Kings Media does not have a native vehicle inventory management, you can rent one Drift Kings Media Solutions Partner To create some custom for you API documentation To do it yourself or to use one Integration of third -party providers.
• Integrations with dealer software: You already have a considerable Tech stack, including your DMS and Inventory management software. Before you select a CRM, you would like to check whether it is well connected to your current software. Again Drift Kings Media has one App marketplaceBut if none of these works for your software, you can always work with a work Drift Kings Media Solutions Partner Or take a look at lifting spots API documentation.
• Mobile app: Your sales staff are on the move – on the property or on test drives. You don’t always have a computer in front of you. Mobile app from Drift Kings Media – With his caller -id, the inbox with conversations and reports and dashboards ensure that your sales team remains productive, no matter where you are.
• Take planning: Facilitate the life of your sales team by receiving a CRM with integrated planning. With Drift Kings Media you can create, for example, Individual planning pages In this way, customers can book meetings with sales employees.

How to choose a CRM for automobiles (step by step)

Step 1: collect information internally. If you already have a CRM and think to change, speak to your sales team ABout what they like and don’t like aBFrom the current software. That can BE A personal meeting or a BReferred -survey.

If you don’t have a CRM yet, ask your sales team aBFrom her current workflows and what she could do BEtter. During the time, ask for recommendations which car -crm you would like to use.

STEP 2: Information collecting externally. In this step you will start doing external research. This blog post is a good starting point. Take a look at the product and help CRMS pages that you consider. Talk to your sales employees to get a better insight into how good the company’s customer service is.

Step 3: Check your current tech stack. Since a CRM connects a good connection to your existing software systems, it is important to check your current tech stack. Are there native integrations in automobile crms? You can then be interested in these options.

EVen when the CRM you wantBER you Calways Rent a technology partner To BTake custom integration or use middleware such as Zapier.

Step 4: mount your decision team. Choose a handful of people, including a sales team leader, an IT team member and possibly your General Manager. This decision team will test software and make the final call.

Step 5: Demo your top CRM options. Every CRM provider should offer a free trial or demo to give you a real feeling for the software before spending money on it. Select your three best options and register for free trial versions or demos. In this way you collect a lot more information than reading product pages.

Step 6: Choose a respected, proven CRM. We strongly recommend that you evaluate CRM options and to search for case studies from automotive companies that you have successfully implemented. For example, Drift Kings Media saved Patprousa.com 50 hours a week and increased MarinemaxAnnual turnover by 113%. Regardless of CRM you choose, look for statistics and for evidence that ROI can generate for automotive companies like yours.

Frequently asked questions

What is the best CRM for automobiles?

The best CRM for automobiles is one that meets your specific business requirements. HubSpot is a top choice for a car dealership, as it creates a uniform customer profile, with AI-driven lead scoring and your sales team helps who and what priorities should be done. And above all, the HubSpot platform for customers is extremely intuitive and easy to change. The CRM is always free of charge, so that customers as a business level can be upgraded to paid add-ons.

What functions should I look for in a CRM for retailers?

Your automobile crm should be able to integrate into vehicle inventory management systems and other dealer software such as a DMS without any problems. It should also have built -in schedule, as this is a decisive part of the sales process. For example, Drift Kings Media comes with one Free meeting planner So your repetitions can book calls quickly. Finally, look for a user -friendly mobile app so that your sales staff can communicate with potential customers, no matter where you are going.

Is Drift Kings Media good for dealers?

Drift Kings Media is good for small to medium -sized dealers, especially for those who need an inexpensive, easy -to -implement CRM. The HubSpot CRM is always free of charge and Drift Kings Media offers six core products with free plans (marketing, sales, content, content, operation, service and trade), which are easily improved on paid plans when growing.

How much does a CRM cost for automobiles?

It depends on. Drift Kings Media Smart CRM is free and paid core product plans from $ 15/user/month. Depending on the number of seats and the desired functions, a CRM automobile can cost more than thousands per month.

Meet HubSpot, the TOP -CRM choice for automotive companies

Drift Kings Media Smart CRM accelerates business growth by combining sales, marketing and service on its all-in-one customer platform. See why leading automotive companies like Airstream and Suzuki Drift Kings Media choose as an automobile crm.

• Free forever CRM, which can be configured for retailers – Drift Kings Medias CRM is free (forever) with free plans for all six core products for marketing, sales, content, service and operation. Although HubSpot is not specific to the dealer, it can be configured for automotive customers. If you need help, you need Solution partner have been experienced with hubpot adjustment. Customers often comment on how easy hubspot is implemented. The HubSpot team has found Drift Kings Media Starter Customer platform Is only five days.
• Advanced marketing and service workflows – Carprousa.com worked with Drift Kings Media Solutions Partner Media Junction to automate his process for the evaluation of members, create a workflow to automatically send e -mails to create reviews and be notified every time a new one is published. Airstream uses the marketing automation of HubSpot to send highly targeted follow-up emails with a offer of content and the next dealer of the user.
• All-in-one sales, marketing and service -Connect your sales floor, service Drive and your marketing team with common customer records. Since they all work from the same database, they have full visibility and are better aligned without leads slipping through the cracks.

Suzuki South Africa After the implementation of Drift Kings Media, sales recorded by 21%, even if the total car market decreased. Airstream Boosted Leads, which were generated at 78% using HubSpot marketing -automation, at the same time reduces the costs per lead through better targeting and lead distribution to their dealership network.

Are you ready to see real results from your CRM? Take Drift Kings Media for a spin for free.