We marketers know that marketing based on data points alone isn’t enough to drive meaningful engagement – that’s the job of a buyer persona. Although ...

If you run a business, it is important to do online marketing to increase your customer base. Many businesses are unaware of the power of ...

Media buying was once a world of direct deals and closed negotiations. But with the rise of digital media and platforms for buying and selling, ...

Content is always the foundation of any digital marketing strategy. Whichever platform the marketing professionals choose, content remains the key to the success of this ...

To get everyone on the same page when it comes to your brand’s content marketing, you need an actual page. Your team – and everyone ...

From short social media posts to in-depth digital guides, I’ve written thousands of pieces of content for SaaS companies, small businesses, government agencies, large nonprofits, ...