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Digital Marketing

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How to use the weighted average formula in Excel

If someone asks me to find the average of five values ​​- 1, 4, 7, 8 and 10 – the equation is simple. I add ...
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Powerful tips to improve your business’s online presence

Being online doesn’t matter if your business doesn’t have a strong online presence. This statistics show that 78% of users conduct product research online. 21st ...
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The Rise of Free SaaS Tools as Lead Magnets (and How Marketers Can Benefit From Them)

As Tom Orbach, Head of Marketing at Wiz, says: “Mini tools are ten times more powerful than free trials.” Tech marketers have been giving away ...
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White hat SEO techniques and their benefits

The term white hat SEO refers to the legal and authentic methods of applying SEO practices. White hat practices are based on honest practices that ...
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A Complete Guide (+ Free Template)

In 2019, I was a freelance writer, had no idea what SOPs were, and relied on mental checklists and scribbled notes. Then I moved to ...
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What are the components of digital advertising?

Digital advertising is one of the digital marketing services that can help your business reach people worldwide. You may think that digital advertising is the ...

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