I remember the first time when I increased social media. It was again when I tested the social media marketing waters by building on Facebook, Instagram and Twitter present to expand my blog.

As a NOOB marketer – and to this honestly – I would first test new concepts on my platforms before I introduced them into customer strategies.

When I increased my first Facebook post, I was able to recognize the potential immediately. At first I was thrilled that I had linked my Facebook and Instagram accounts that I could easily lead the same display via platforms.

Another bonus? I could address the audience that is incredibly specific for my blog content and topics. But that was really just the beginning. In the following I will share the advantages and disadvantages of Boosting posts.

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Advantages of Boosting Posts

With Today over 5 billion social media usersMillions of brands have applied their content on these platforms for years. However, the popularity of social media has flooded every platform with articles, photos and videos.

As a result, the offer of contents has shot up, while his demand has won a plateau. In my experience, this has reduced the number of opportunities that brands can use in order to interact with customers naturally.

To mention that social media marketing is now largely a pay-to-play strategy for companies. Since the competition for online attention is more violent than ever, the increase in social contributions is one of the most effective opportunities to use paid social media advertising. In this section I report three reasons why.

1. You will reach your target demographic at low cost.

Accordingly Drift Kings Medias 2024 report on social trends“Social media shopping has risen by almost 40% compared to the previous year, and almost half of the Genzers and Millennials report that a product has been bought directly on social media in the past three months.”

So we know that people are increasingly turning to social media to buy products or services. But how can we reach them?

Boosting contributions may be the answer if you want to market this demographic data without wasting time or resources. I have found that increasing a contribution with parameters that are supposed to achieve their target market, or people who fit their ideal buyer personality saves money.

This is because you do not waste budget advertising for people who do not give any value from your product or service.

2. You can sharpen the brand awareness on a platform.

Data from Drift Kings Medias Social Trends Report data show that a fourth market for social media in 2024 is to “sharpen the level of awareness of the brands and achieve new target groups”.

You can be associated with the identity of your brand of well -known and recognizable and appealing content. By increasing contributions to social media platforms that visit your target group the most, you can increase brand awareness.

3 .. You can use metrics to examine your marketing strategy.

The results are in … “Data to promote the social media marketing strategy” becomes 2024 and more important. In fact, it is the number of two in which the social media professionals believe that their strategy will change in the coming years. For the context, number one is “using AI tools in the social media marketing strategy”.

For every contribution you increase, you can look at the metrics in which every platform provides you with traffic, commitment and demographic data. Use this information to study which posts did the best and build these strengths for future marketing campaigns.

How to increase a contribution to social media

In this section I will show you how to increase social contributions instead of using Traditional paid advertising methods. I share instructions for Instagram, Facebook and Twitter.

Instagram

1. Click the “Boost Post” button below in your post.

2. Select a goal.

Before you increase your contribution, you will be asked in Instagram whether you want to attract more profile visits, website traffic or advertising calls. Whatever your goal for the specific contribution you want to increase, make sure that you choose the option that best matches it.

3. Choose an audience.

After you have selected your goal, you can select three different target options: automatically, locally and manually.

Automatically Says Instagram that they address people who are just like their followers.
Local Allows you to address people in a certain location.
manual Allows you to address certain people, places or interests.

4. Set your budget and duration.

After you have set the budget and the notification duration of your contribution, Instagram estimates the expected range and clicks that you attract.

5. Increase your Instagram contribution after the evaluation.

After you have set your budget and duration, Instagram asks you to check the parameters you have defined. Once you’re done, you can increase your company’s Instagram contribution.

Next I will go through how you can increase your contribution on Facebook.

Facebook

1. Select an existing post on your Facebook Business page that you want to increase.

2. Click on “Boost Post” in the lower right corner of your Facebook post.

3. Set a goal.

You have to determine the intention or goal of your ad, and Facebook offers various options to choose from.

4. Select your calls.

This should interact your audience and offer you a way to deal with your company.

5. Select your detailed goal.

Before you increase your Facebook post, you can either distribute your contribution to a recommended target group that takes care of Facebook, or create a new target group based on a robust set of target options and distribute your contribution to you.

6. Insert the budget and the duration of your reinforced post.

Your budget is how much money you will spend to increase your contribution and your duration is how long you will increase your contribution. Facebook estimates how many people will achieve their contribution based on their budget and their duration.

7. Check and increase your Facebook post.

If you have checked the parameters of the ad, click on “Thrust,”And Voila! You have successfully increased your Facebook post.

However, if you have followed these steps to increase your contribution and come across one “Mistake“There are some reasons why.

Why can’t I increase my Facebook post?

If you cannot increase your Facebook post, the contribution can go against it Page of Facebook’s advertising guidelines page.

Here are two of the most common explanations:

Your contribution contains a language that alludes to “personal attributes” such as breed, gender, sexual orientation and religion of certain groups of people.
Your contribution makes assumptions about the person who with phrases such as “they are …” or “… near you”.

If you know how you can effectively increase a Facebook post, when should you do that?

When should a Facebook post be increased

Although the boosting contributions are not a precise science, some indicators have to follow.

Facebook often notifies her to increase your contribution on your business page. In this case, it is in your interest to do this because you urge you to reach a wider audience than you currently have.

Even if they are not notified directly, a new contribution on Facebook will still lead to increased commitment. However, I do not recommend increasing the same contribution for more than seven consecutive days. This is the risk of making your audience boring or exhausting.

Now I will tell you how to increase your company wets (or X’s?!).

X (formerly Twitter)

Note: For X, I will lead it for the first time by increasing a contribution, which includes a little additional administrator.

1. Go to your profile, click on “More” and then “Show”.

When I looked X’s Auxiliary center instructionsIt is said that you can click on the “Show post activity” symbol or tap and then “click or tap” on your contribution. “I have no idea why, but that didn’t work for me. Instead, I clicked on my profile, clicked out of the sidebar from Lefthand and then on” Show “.

2. Enter the required information and agree to the X advertising conditions.

After I followed the above, I landed on the screen below. I added my land, time zone and contact information and approved the X advertising conditions. Then I have “Create your first ad” to continue.

3. Enter your campaigns.

Next I added my campaigns, including the overall goals, the name and the payment method.

I stick to “sales”, but for the context here are the remaining options “campaign target”.

4. Adjust your target group and your goal.

After clicking on “Next”, I was greeted by the following target group options. After adding my preferences, I received an estimate from the audience for over 30 days.

You can only use your target group using:

Location: Land, state/province/region or metropoly.
Old: Age 18 to 54 years old
Gender: Women, men

5. Set your budget (“Return on Investment”).

Next, I set my “daily budget”, selected an “action” and set a “target costs per action (CPA)”. X then gave me a “target requirement” with an approximate number of leads that I had received from my ad in a week.

Here are the other “actions” from which I had to choose in the “sales display” category.

6. Check and create your action.

I was then asked to create my ad. You can create one from scratch, use an existing contribution/advertisement from your profile or copy an existing display that you have already carried out.

I will use an existing AD/Post for ease.

I selected the first “Untitled Ad” and a warning before overwriting the display appeared. I clicked on “Yes, continue.”

7. Start your campaign.

The AI automatically configured my ad based on my previous post, which saved me time.

After all, I clicked on “start campaign” to increase my funny – even if I say it myself – X -Post.

How much does it cost to increase a contribution?

To be honest, how much an increased postal costs depends on several factors such as the public size, campaign duration and the specific social media platform that you use. Nevertheless, you can increase a contribution on Facebook for only 1 US dollar per day.

Depending on your specific campaign, these campaigns usually cost between 1 and $ 100 daily.

In the meantime, 54% of companies that use advertised areas on X spend around 0.26 to 1.50 USD per action, so WebFX data. (A campaign is the campaign goal that you have set as part of your advertised contribution.

Tips to increase the contributions

I consulted three social media marketing professionals to find out their top tips for increasing the contributions in 2024 and beyond.

Increase the contributions according to the daily routines of your audience.

Daniella ConleyMarketing -Lead at PersonatalRemind us that it increases in social media to understand the daily routines of their audience.

“At Persona Talent, we analyze both when our audience is online and if you act in the right attitude to take measures,” says Conley. Our recruitment content is a perfect example. This content works best during the lunch break on weekdays If experts plan their next career step.

According to Conley, every audience has special “action windows”. The parents could get the most committed after the school cancellation, while B2B buyers, for example, frequently search solutions on Monday morning.

She adds: “The adaptation of our boosts with these behavior patterns has increased the engagement rates by over 40% compared to accidental timing. The key is to look beyond basic “peak times” data and to understand when your specific audience is most likely to react to your action. “

Build on what is already working.

Greatdorlin wisdoma freelance growth marketer at Greatdorlin.pulse.is has experimented this year with increased social media posts. “I started to explore rising style posts and at the same time perform standard campaigns over the META advertising manager, and the results were interesting,” says Wisdom.

In the experience of wisdom, contributions that have already been well hit tend to deal with boosts more than contributions with a lower engagement rate. “I found it as a proven practice to improve a contribution to concentrating on contributions that have previously shown potential. The lesson was when something works, it will probably work more. “

Choose your power metrics carefully.

“With increased contributions, you would have to be able to predict how the ‘vanity metrics’ can be used to your advantage,” continues wisdom. He explains that this is due to the fact that “increased contributions are more designed for the commitment than for the standard campaign set from the advertising manager (META).

As a result, Wisdom recommends pursuing performance indicators such as commitment, including supporters and receiving comments and news. You can also use the LEAD form from META to collect leads.

“I have found that these are the two most effective metrics that can be followed on increasing contributions.” Although “I would not advise the detour to your website or your landing page during boosting because they cannot be properly attributed to it,” he warns.

Optimize and deal with comments.

If you pursue the commitment as your chosen performance metric, wisdom also recommends optimizing for comments.

“If you optimize for comments (for commitment) from experience, it is advisable that you actually deal with people in the comment area.” If you trigger conversations, some of them could convert: “But it’s more of a number game.”

Only increase contributions without hashtags.

Hristina StefanovaHead of marketing company at Goose’n’mooseShare your best practices for “optimizing your advertising editions”. She recommends only to increase contributions without hashtags.

“If one is contained in the copy of the article and someone clicks on the hashtag, it is counted as an interaction/display click, and they are burdened for it,” explains Stefanova. “Such clicks do not bring any value, but still burn their budget.”

What should you do instead? “If you have an organic contribution with hashtags, don’t just increase it. Duplicate it, remove the hashtags and then sponsor them. “

Give your content the thrust it needs

The capture of the interests of your target group may not be as easy as before. In my experience, the use of paid social media advertising such as the Boost function can increase your chances for the search for new customers. It can also help you to introduce your products or services into new target groups and to sharpen brand awareness.

Although I have experience with social media boosting, I still learned something new – and I hope you did it too! For example, I loved Daniella Conley’s tip to understand the daily routines of her audience.

I also loved the recommendation of Greatdorlin Wisdom to build dynamics on social posts that are already doing well.

In the meantime, Hristina Stefanova’s advice is not to increase posts with hashtags, a great way to avoid their budget.

In any case, I sincerely hope that this post will give you the information you need to increase your social media ads and achieve your business goals.

Note from the publisher: This post was originally published in April 2019 and was updated for completeness.