Digital Marketing

8 steps to set up your account-based marketing strategy (+ recommended tools)

8 steps to set up your account-based marketing strategy (+ recommended tools)

In the world of account-based marketing, start the sales process by selling directly to your most suitable, highest value accounts. This means that time is wasted to try to market non -qualified leads that are not suitable for your company. You can move directly into the phases of the adaptation operation and the joy of

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Here are the most popular AI video tools that are actually worth their time

Here are the most popular AI video tools that are actually worth their time

My son and I recently watched some videos generated with AI when he suddenly stopped and asked: “Wait … none of them are real?” This break summarizes perfectly, where we are standing with AI video tools. We have reached the point where a casual viewer yourself has to step back and consider whether what you

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How to get AI to write a copy in your branded voice – from the selection of the right platform to training your GPT

How to get AI to write a copy in your branded voice – from the selection of the right platform to training your GPT

When the generative AI came out for the first time, I was skeptical. While it developed some good ideas, I saw it more as a novelty than a real copywriting tool. To be honest, I didn’t believe that “great” and “Ai copywriting in the fire” would ever belong in the same sentence. To be clear,

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How to prepare, navigate and thrive for summer burglaries – according to marketing experts

How to prepare, navigate and thrive for summer burglaries – according to marketing experts

Every summer a familiar layer marketing team meets. The commitment cools, inboxes slowly and the campaign results are rejuvenated when the internal pressure heats up. Customers are pausing new projects. Content calendars fill up with updates and lighter lifts. And whether you are in your own house or freelance, it can feel that you are

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