Digital Marketing

Open a marketer’s treasure chest and you’ll see a wealth of data. How do you choose the valuable gold from all the worthless pyrite? And how can AI help you find this gold? Dana DiTomaso has some thoughts based on her experience as founder and lead instructor of Kick Point Playbook, which offers online marketing […]

I’ve worked in many different industries – as a freelancer, as a manager of freelancers, as a marketer, as a writer – and you know what never changes? The need for content creators to be clear about their responsibilities.

In today’s information age, building a healthy and profitable online presence can be a difficult task. Whether you run a small business or a startup, you need to take advantage of both paid and organic advertising opportunities online. Small businesses can certainly use paid advertising as an effective way to generate high-quality leads. This simple

The race to 5G is getting closer and more exciting, which means less attention is being paid to traditional marketing practices than ever before. Companies around the world are now aware that their target audience is present on social media platforms. Modern marketing approaches simply cannot sustain or justify the “return on investment” (ROI) that

Here’s the thing about content creators: everyone is one, but only a few are one at the same time. For example, I create content as part of my job, but I’m not a content creator – at least not in the sense you’re interested in learning more about here. But I understand her.

Companies are trying hard to get Facebook advertising under control. If you’re unable to develop and implement a profitable Facebook advertising strategy for your business, you’re not alone. Ever-changing algorithms and advertising trends are driving companies to invest in paid advertising campaigns to stay competitive. It is crucial for your business to develop the right

Before I worked at HubSpot and created my very first series of marketing videos, I was at a loss. Confused. Frustrated. Here I had a collection of what I thought were great examples of visual content, and yet I ended up asking myself, “Why isn’t anyone watching my videos?” What did i do wrong? If

While the Internet offers numerous opportunities to promote almost anything, rapidly evolving technology makes it difficult for businesses to keep up with trends. Online marketing tactics that were successful and effective a few years ago are now outdated and useless. As a business, it is crucial for you to continually review your marketing strategy and

In recent years, many marketers have begun to ask, “What is the future of content marketing?” And is it worth our investment?” I think that’s a fair question because a solid content marketing strategy is one of the best ways for a company to shape its brand identity, capture the interest of potential customers, and

Since its inception, the web development ecosystem has been a major player in the world of digital marketing. As the website development industry rapidly grows and evolves, incredible understanding is required to determine what is relevant and what is not. As a business owner, you cannot afford not to understand web development and its impact