Digital Marketing

Strategic Content Development | Marketing Smarts Live Show

Strategic Content Development | Marketing Smarts Live Show

In the dynamic field of content marketing, strategic thinking is not only beneficial; It is important. That was the core theme of the thought-provoking episode 33 of the Marketing Smarts Live Show, titled “How strategic focus in content development can drive results and save time and money!” The show featured content expert Ahava Leibtag, president […]

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Measuring Social Media ROI: Key Metrics and Tools for Success

Measuring Social Media ROI: Key Metrics and Tools for Success

In today’s digital age, social media marketing has become an essential part of any successful marketing strategy. For businesses looking to increase their online presence and effectively engage with their target audience, investing in a digital marketing company, especially social media marketing services, is crucial. In this blog post, we’ll explore the key metrics and

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The Roles of a Digital Marketing Consultant in Modern Business Strategies

The Roles of a Digital Marketing Consultant in Modern Business Strategies

Gone are the days when traditional marketing methods alone were enough. With the ever-expanding reach of the Internet and changing consumer behavior, businesses must harness the power of digital marketing to stay competitive and relevant. But what exactly is the role of a digital marketing consultant and how does it contribute to business growth? Let’s

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The influence of color and lighting in brand photography

The influence of color and lighting in brand photography

The color and lighting choices you make when creating marketing photos can have a big impact on how your brand is perceived. For example, a strong focus on red in images can evoke excitement, whereas a strong focus on blue can convey trustworthiness. An infographic (below) from Jonathan Young Photography examines how color and lighting

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The Impact of Color Psychology on Branding: Implications for Consumer Behavior

The Impact of Color Psychology on Branding: Implications for Consumer Behavior

In the world of digital marketing services, what matters most is how you present your brand. A big part of this is choosing the right colors, as colors can affect people’s feelings. In this blog, we explore how colors and psychology work together and how a digital marketing agency can use this to make businesses

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