Digital Marketing

Ali Orlando Wert has led multiple content teams at high-growth companies driven by acquisitions. Although these teams often consist of multiple acquired companies, they must operate as a unit. Reaching this point quickly can reveal process errors, says Ali. Balls fall and things fall through the cracks. The finger pointing begins. People make statements like, […]

Although generative artificial programs like ChatGPT look exciting, it can sometimes be difficult to understand what they can do to actually help small businesses. Can they make tasks more efficient and less cumbersome? An infographic (below) from OnDeck examines how small businesses can benefit from generative AI programs. Specifically, there are five key areas where

Search engine optimization (SEO) is the process of improving the quality and quantity of web traffic to a website or webpage through search engines. As search engines continue to refine their algorithms, companies must adapt their strategies to maintain online visibility and relevance. One of these strategies that is gaining traction is NLP-based SEO. But

Don’t you sometimes wish you could re-edit all that content you created years ago? I remember things I wrote half a dozen years ago and think, “Gosh, that hasn’t aged well.” But that’s real learning, right? This problem is relatively new for brands. Before the web and search, a pessimistic marketing campaign or a problematic

Every time I work with a new brand, conducting a competitive analysis is one of my top priorities.

Hear NEW! Listen to article Log in or register to access this audio feature! Don’t worry…it’s FREE! Rebranding presents a dilemma: it’s all about change, but it’s about customers Love Consistency. Although a rebrand offers the potential for new markets, increased exposure and stronger positioning, balancing a desire for change

Report: Capture > Traffic Capture: Search default channel group Dimension: session campaign Secondary dimension: date Filter: Source medium contains “newsletter” Andy passes the report to ChatGPT and gives the following prompt: “Draw two diagrams. One shows correlations per month. One shows correlations by day of the week. Normalize the data.” The monthly correlation chart shows

As companies increase marketing content production, their efforts often become fragmented. As more and more content is created across teams and locations, brand messaging can become diluted and processes become inefficient. How can organizations avoid these consequences? An infographic (below) from VML And In terms of content examines how leaders can control content chaos. Specifically,

Thanks to AI, any marketer can create a blog post, article, or other type of content in minutes. But whether that content resonates with your audience is a different story – especially if you rely on keyword research and generic AI ideas in your strategy. It may improve your search rankings, but it doesn’t necessarily

How your content marketing is presented is just as important as what it says. In other words, even the most compelling brand message will be lost without good design. An infographic (below) from Column five Explores how to increase the quality of your visuals. Specifically, there are 10 key design areas to focus on: color,