Digital Marketing

How content audits help the HubSpot blog age backwards – an insight into our process

How content audits help the HubSpot blog age backwards – an insight into our process

In 2023, my team and I began work on perhaps one of the most challenging content audits ever conducted on the HubSpot blog. We have carried out content audits in the past – but not in this form. We conducted the audit in three phases: Phase 1 dealt with our oldest content. Phase 2 rated

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What should your new product launch’s digital marketing plan include?

What should your new product launch’s digital marketing plan include?

There are various risks associated with introducing a new product from the design phase to market launch. The entire process can be quite intimidating for businesses, especially small businesses and startups. It is estimated that around 90% of products launched fail each year. The main reason why products fail is that these companies do not

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