Google searches have always been on the rise, and it’s definitely not slowing down! It has helped millions of businesses convert their leads into sales and has also caused many businesses to close due to ineffective digital marketing.
Google’s sophisticated and complicated algorithm along with strong competition make it difficult to rank on the first page of Google, resulting in maximum sales.
However, with the introduction of Google My Business, it has become quite easy for all local shops and establishments.
Google My Business or GMB is a Google tool that was launched in 2014. It has since been dubbed “local business’s best friend,” helping businesses get found on the first page.
Here we discuss why creating, verifying and optimizing your business profile on Google My Business is an invaluable opportunity that you should take advantage of.
Provides high visibility
Have you ever noticed the prominent map along with the list of company names that appears in the top right corner of the search engine results page (SERP) when you search for places or products on Google? This is called Local Pack and is the biggest advantage of Google My Business for businesses.
This area is now very established, and almost 95% of people who search for something on Google click on one of the top GMB results. Therefore, in order to sell your services, it is extremely important that you appear on this page and GMB makes it easy for you.
Not only does it ensure high visibility on the first page, but it also provides your potential customers with all the necessary information they want to access.
Displays the Google star rating
Google star ratings and authentic reviews are a great way to attract your potential online customer.
With so many companies selling the same thing and the increasing number of scams online, it has become extremely difficult for people to trust anyone. For this reason, Google reviews from previous customers can sometimes become the deciding factor. Reading good reviews helps build trust in a brand and makes them feel comfortable purchasing from them.
GMB offers the perfect feature to meet these needs of both customers and businesses. It allows customers to leave a review and allows businesses to introduce them to new potential customers. Being able to fully utilize this feature of GMB can have a significant impact on your sales.
Provides cost-effective marketing
Many businesses only dream of getting on the first page of Google, and even after spending thousands of dollars on AdWords, they still can’t get enough organic leads to convert into sales. With Google My Business, on the other hand, you can optimize your profile and appear on the first page of Google with the least amount of effort and without spending any money. If you provide valuable services and have good reviews, there is no doubt that you will sell your services to your potential clientele through a good GMB listing.
The tool costs zero dollars to promote local businesses and it is absolutely free. It’s great for businesses that are just starting out and have a limited budget.
GMB is a powerful digital marketing tool for small and large businesses. Not only is it free, but it also offers many valuable features that strengthen brand image and increase sales. However, keep in mind that this shouldn’t be the only thing that benefits your business. In addition to GMB, it is important to invest in other digital marketing tools to maximize your business potential.
If you are looking for an experienced digital marketing company to help businesses build a strong online presence in Canada, then visit our website. For more information and tailored service, contact us today.