A logo is what the audience associates with your brand name. It leaves a strong impression on your audience and the minds of potential customers. A great logo ensures that the audience remembers you and builds a strong association of the logo with your company. Sometimes a great logo is even enough to attract customers without them even knowing details about the brand name or services. For them, the logo is enough to convey the message and business details.
There are different types of logos depending on what style and technique designers use when creating them. Let’s discuss the types of logos in this blog.
Abstract brand
An abstract trademark is a type of logo that reflects a larger image or idea from which the trademark owners derived the brand name. It does not necessarily denote or represent something that directly indicates the brand name or something that gives you a direct idea of the brand itself without outside help.
A practical use of an abstract trademark as a company logo is for a large company where there are different departments, genres and types of companies. It becomes impossible to relate so many things to a logo. To better deal with such a situation, an abstract brand would accurately represent a diverse and multi-dimensional company.
The only problem with an abstract brand is that it is harder to design something that does not directly represent the brand name or identity and still remain exclusive in today’s oversaturated and competitive world.
Image marks
Image trademarks tend to represent a direct and relatable image that represents the brand name in a relatively direct and straightforward manner. It is then designed in a simplified and creative way. Image trademarks either refer directly to the brand name, e.g. B. Apple, or to a service/product of the brand.
Visual trademarks allow the audience to easily identify which company each logo refers to. It may or may not contain the brand name.
emblem
An emblem is a type of logo that bears the name of a brand and is connected to the image element in such a way that the two cannot be separated from each other. A very suitable example of such a logo is that of the Harley Davidson Motor company.
An emblem creates a graphic and verbal connection to the brand and shows the quality, integrity and reliability of the brand. There is minimal scope for confusion in the minds of the audience as not only the brand name is there but also an exclusively designed visual element to support it. It is a continuous image or graphic that you cannot break into parts. The fascinating thing is that it looks perfect when an emblem is embroidered over the employees’ uniform or safety clothing.
Letter forms
Letterforms or lettermarks are symbolic representations of the initial or first letter of a brand name. One of the most common examples is McDonald’s. It only has a yellow letter “M” representing the brand name McDonald’s.
The advantage is that it is just a simplified short form. However, a disadvantage can be the increased need for advertising to connect people with the brand in a shorter period of time, similar to an abstract brand.
Wordmarks
These are also known as logotypes. Designers create these logos by typing the brand name in an exclusively designed font and style that becomes its identity. The entire brand name becomes the brand’s logo.
With wordmarks, there is no problem with brand awareness. If it doesn’t require a lot of effort and creativity, it can be a very generic logo with no mnemonic value to the brand.
About ReachFirst
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We give your brand a unique identity by owning it as if it were ours and we give it the exclusive feel and finesse. Visit our website reachfirst.com or contact us.