Digital Marketing

What exactly is below-the-line marketing? To find out, I looked intensively into BTL marketing

What exactly is below-the-line marketing? To find out, I looked intensively into BTL marketing

I cringe when I see how many unopened emails are in my work inbox. I’m lucky if I open maybe ten percent of them – including all the promotional items. But of that ten percent, what convinced me to open up and respond? These companies have done below-the-line marketing (BTL) right. Email marketing, direct mail,

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