Digital Marketing

The use of AI is increasing, especially in marketing. Data from HubSpot’s AI Trends in Marketing report shows that 74% of marketers use AI in their work. With so many marketers adopting AI, it is important to recognize and address its known limitations, especially the biases embedded within them.

Email marketing analysis have developed further far beyond Opening rates and click rates. Today’s AI-based analyzes can predict which subscribers convert most likely, optimize the broadcast times for maximum commitment and attribute each dollar sales to certain campaigns.

When B2B Saa’s companies decide to migrate Legacy CRM systems, one of their greatest concerns not only moves, but also ensure that their existing marketing automation -workflows are continued without interruption. A single gap in automated care sequences or lead scoring can mean lost possibilities and confused prospects, and who wants that?

Today’s master somehow has things backwards. But she shared one of the cleverly strategies for collaborative content and brand awareness that I have ever heard. (And I’m talking to one much of marketers, that says something.)

The support of managers (or their teams) is the most common of all advisory inquiries that I receive – and for a good reason. LinkedIn is no longer optional for managers. Top talents, investors, journalists and peers -Peers executives and build trust in here -often before you have ever met them.

In the 1890s, the Russian physiologist Ivan Pavlov noticed how dogs were not only laid in front of them as the food, but when they heard the steps of the person who brought the food.

When I imagine in workshops, I often joke that my marketing career path looks a bit like two truths and a lie – although everything is “truth”. It turns out that I am not alone. When you have spoken to other successful marketers, a non -linear career path is a thing that many of us

The Google algorithm is no longer just a search engine formula. It is an intelligent, learning system that continues to be redesigned the way companies appear online. In 2025, the SEO landscape is faster, sharper and more competitive than ever. With every algorithm update, Google refines its ability to recognize quality, relevance and authority on

Paid advertising has always been a precision game. Companies spend thousands to attract attention, but too often ads end up in front of the wrong people at the wrong time with the wrong message. If you ever felt that your campaigns eat up the budget without generating consistent leads, you are not alone. Here the