Digital Marketing

I recently hosted a presentation evening with my friends. If you are not familiar with the conceptIt involves a group of friends coming together to share presentations they have created on a topic of their choice. The themes are typically light-hearted and entertaining. For example, for me it was “my friends as unknown animals”. You’d […]

This time everything is different. This is largely due to the COVID-19 pandemic, which has had both positive and negative impacts on the world’s markets. Marketing without a plan is failed marketing. Business owners who set marketing goals and plans are more likely to achieve better results. Some people may think that it’s too early

Let us optimistically hope that this second wave of COVID-19 is the last the world will ever experience. The first and second waves made us realize that there are other ways to carry out everyday work and tasks in our home and professional lives. From this perspective, digital marketing will be the only way to

I love using video for marketing purposes – and today’s apps make producing video content easier than ever. Better yet, there’s a place for all types of videos – highly produced, live streamed and long or short form. Whatever tips or techniques you use for video production, your efforts can pay off in a big

Digital marketing agency practices depend on several factors. Because of these elements, these practices change over time. Things get old and outdated quickly. There is a constant need to incorporate something new into the marketing strategy of companies. Introduction of new applications The world is witnessing rapid advancements in the technological world. The main factor

As an experienced content marketer, I can assure you that content marketing has huge benefits for every business. It is one of the most effective methods to increase audience engagement, develop brand presence and increase sales. If you are interested in content marketing and are a little skeptical about its benefits, you have come to

As an “external” marketer, I have to say that until I started writing this article, I had given little thought to internal marketing. My first thought was…that’s not my job. But the more I looked into the topic, the more I realized that that’s not entirely true. Every time I share a new content series

Nostalgia marketing is booming. Research shows that nostalgia marketing creates a kind of ripple effect. Have you ever missed those tapes and DVD players while sitting on your couch browsing NetFlix and wanted them back? Many businesses, especially restaurants, are using nostalgia marketing these days. There is no better way to awaken people’s emotions and

I’m not sure which social platform will win the algorithmic gymnastics competition this year. Is it Instagram? Maybe TikTok? Either way, it seems like all of our favorite channels are actively competing for gold, which creates a whole host of social media marketing challenges for us. From algo updates to unpredictable trends, we always ask

COVID-19 is maturing, but uncertainties around the world continue to grow. Right now, we cannot be more uncertain about everything that has happened around us over the last year. What is certain is how digital marketing has transformed businesses worldwide during these challenging times and what impact it will have on the corporate sector post-pandemic.