Digital Marketing

This story may sound familiar to you. A small team writes and publishes content for a company blog. The Company does not know what impact, if any, the Content may have on visitors. The team just keeps creating and publishing content, and no one knows if, let alone how, it will ultimately lead to action. […]

April Sunshine Hawkins is a StoryBrand workshop presenter, keynote speaker and co-host of the Marketing Made Simple podcast (with 2 million downloads).

In the fast-paced world of digital marketing, it’s important to stay one step ahead. However, with so many buzzwords, it can be easy to feel overwhelmed and confused. From SEO to PPC, CRM to CTR, the world of digital marketing is full of acronyms and jargon that can confuse even the most experienced marketers. But

The digital marketing landscape is constantly evolving and search engine optimization (SEO) is no exception. As user behavior and search engine algorithms become more complex, traditional SEO tactics are no longer sufficient to secure top rankings. This is where AI or artificial intelligence comes into play. AI-powered SEO is rapidly changing the way companies approach

“Artificial intelligence is the new electricity.” – Andrew Ng Just as electricity transformed industry a century ago, AI is now poised to do the same. It’s a force that is electrifying the world of digital marketing, sparking a revolution that is as exciting as it is unsettling for the creative minds at its forefront. This

In today’s digital landscape, every savvy digital marketing agency knows the power of data-driven decision making. By leveraging analytical insights, these agencies can control their marketing campaigns precisely and confidently. Data analytics has become the backbone of successful marketing strategies, from understanding customer behavior to identifying trends and opportunities. This article looks at the importance

The digital landscape is constantly evolving and search engine optimization (SEO) is no exception. As user behavior and search engine algorithms become more sophisticated, SEO agencies must adapt their strategies to stay one step ahead. In recent years, a new player has entered the field: Natural Language Processing (NLP). But can NLP-based SEO replace the

Launching a startup can be exciting, but the reality of limited resources can quickly turn excitement into fear. A shock 42% of startups fail because there is no market need for their productbut another important reason is poor marketing. In a world where digital marketing reigns supreme, the key to success is leveraging cost-effective strategies

In today’s fast-paced digital age, where social media feeds are constantly flooded with highlights of others’ experiences, it’s no wonder emotions like FOMO (fear of missing out) and JOMO (joy of missing out) are so prevalent are. Interestingly, a survey by… Eventbrite found that nearly 69% of Millennials experience FOMOwhich causes them to make impulsive

According to MarkNtel Advisors, the size of the global digital marketing market was estimated to be staggering $780 billion in 2023. In this ever-evolving digital marketing landscape, success depends on understanding your target market. For professional digital marketing agencies, this means harnessing the power of TAM, SAM and SOM – metrics to illuminate market potential