As a content marketer, a website audit is crucial to my work. An analogy I like to use is that optimizing an existing website for search engines without conducting a thorough audit is like steering a boat without a rudder. It is directionless and at the mercy of the wind and waves (or in this […]
Do you have any idea how well your website is performing? Good SEO skills are becoming increasingly important in the modern world of digital marketing. A reputable digital marketing agency will focus primarily on website optimization and other important tasks when working with companies. But how can you determine whether a company’s website needs to
How to conduct an SEO audit Read More »
Before I start writing a memo, I take some time to give myself a pep talk. This part of the internal communication is read by my colleagues, my boss and probably my boss’s boss. The right language is crucial and every word counts. Unlike an email, memos are typically sent to your entire department or
The 10 steps I use to get it right every time Read More »
If you want to rank and redirect organic traffic to your website, you need to understand and implement the two crucial aspects of a successful digital marketing SEO strategy. Understanding relevance is easy. It simply means knowing what your audience is looking for and providing them with quality and relevant content to consume. Also read:
Creative Ways to Get (White Hat) Quality Backlinks Read More »
HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing was effective in achieving their marketing goals.
Here’s how to start using video in your marketing Read More »
Brands can leverage a strategic customer retention plan. This allows them to use every interaction with a lead as an opportunity to meet their needs and expectations, ultimately increasing customer conversion rates. It is highly recommended that you hire a reliable digital marketing agency to help you develop strategies to increase customer engagement and your
How to increase customer loyalty with your brand Read More »
If you’ve been watching the news or opening X this fall, you’ve probably seen it Polymarket. It’s this prediction market for politics (and more) that’s become ubiquitous lately. I’ve been following their rise over the past year from a no-name niche betting market to over $1 billion in assets under management – with the CEO
5 Marketing Strategies Polymarket Uses to Be Everywhere at Once Read More »
SEO (Search Engine Optimization) is an essential aspect that helps you build your brand’s online presence. Without proper SEO, you cannot generate leads for your business. Google ranking and SEO go hand in hand; If you want to improve your website rankings, you need to improve your SEO. If you don’t know how SEO works,
Steps you can take to improve your SEO ranking Read More »
In this episode, sales and marketing agency founder Owen Richards shares his unconventional views on sales enablement and the critical role of marketing in it, as well as a new perspective on how sales and marketing work together. Views on thought leadership Owen Richards begins by challenging the conventional idea of ​​thought leadership. He argues
Being a marketer is hard – I feel like it’s always been that way, but now the pressure to deliver results is even greater. Companies are cutting their marketing budgets and watching every penny before deciding where to spend it. Fortunately, we now have access to many tools, including AI, that can make our work