SEO

For some reason, I’ve recently noticed an increase in the number of website owners contacting me because search snippets are popping up that they’re not happy with. For example, Google selects text for a search snippet that it simply doesn’t want to appear in search results. The site owners didn’t know if they had any […]

This is part 2 of a series of posts I’m writing to learn more about what we can learn from the information in the recently discovered information Google documentation on API references. We started this yesterday Learn more about the files that was found possibly Discuss important factors in Google’s ranking systems. We learned that

There is nothing more frustrating than coming across articles that contain YouTube videos that have been removed for some reason. This is extremely frustrating for users and can be easy for website owners to miss (especially for large websites). And from an SEO perspective, fixing unavailable videos can avoid UX barriers and unhappy users. So

Google published Notes as an experiment on November 15, 2023, which is essentially a global commenting system that can appear in search results, in Discover, and now while browsing a webpage via “SGE while browsing.” It allows anyone participating in the experiment to post a note for a specific URL and read notes from other

Google’s Danny Sullivan and John Mueller both made comments on social media that give me hope that sites affected by September’s Helpful Content update still have a chance at some recovery with Google’s next core update have. Travel blogger Katie Café Travel has been working hard on improving their website and asked whether she should

Update March 20, 2024: Helpful content system integrated into central ranking systems.The March 2024 core update was introduced alongside a spam update on March 5, 2024, and Google announced that the helpful content system is now part of Google’s core ranking systems. This means there will be no further helpful content updates (and the way

From Generally Reliable to Blacklisted, you’ll find reviews and discussions for many sites whose reliability is widely debated by Wikipedia editors. And as a bonus, I’ll explain how to tell if a website is used as a source in Wikipedia. Having helped many companies affected by major algorithm updates over the years, I know that

This is part 3 of my series to learn more about the attributes in the recently discovered Google API files. Navboost is an integral part of Google’s core ranking systems. It uses user click data to narrow search results to a smaller group. Navboost stores every search query along with signals, e.g. B. which page

While helping a company that was severely impacted by multiple algorithm updates in fall 2023, I first scanned GSC reports to get a feel for the situation. And when I looked at the inbound links report, I noticed something strange about a number of links. There were some relatively high-performing referring domains in the list,

Why is this site ranking poorly behind a site with less helpful/accurate information? We dug into the treasure trove of information provided to us in the DOJ vs. Google case Trial exhibitions And Testimonials to learn more about how search works. (The afternoon of the 24th day is the Pandu Nayak testimony that I can’t