SEO

The twin that has not turned

The twin that has not turned

Yes, you read that properly. There is currently a gap in Google in Google, in which websites removed with manual actions or downgraded from the 10 blue links, but can continue to rank in AI overviews. And in a strange turn that creates a unique opportunity to better understand clicks and click the rate for

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You can ask Chatgpt why it didn’t recommend it. (Will the scheme help?)

You can ask Chatgpt why it didn’t recommend it. (Will the scheme help?)

For my monthly customers, I regularly had discussions with Chatgpt and Gemini to find out if the tools recommend. For a customer, Chatgpt referred to competitors, but not on them. That was interesting. “The algorithm prioritizes widely recognized sources ((Sounds to Eeat for me!), Current updatesOr content that matches search formulation. “ Next, of course,

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Mark Zuckerberg talks classifiers, trust, and algorithmic collateral damage (and it relates to Google algorithm updates)

Mark Zuckerberg talks classifiers, trust, and algorithmic collateral damage (and it relates to Google algorithm updates)

A recent appearance by Mark Zuckerberg on the Joe Rogan podcast provides a great explanation of how classifiers, confidence levels, and precision work with machine learning algorithms. He also explained how adjusting trust can impact the amount of collateral damage caused when updates are rolled out. And if you replace “social” with “search,” Zuckerberg could

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Understanding Google’s December updates. Are you affected? If so, what do you do?

Understanding Google’s December updates. Are you affected? If so, what do you do?

The December core update was a quick update and ran from December 12th to 18th, 2024. Google then released a surprise spam update just days after the core update was completed. It ran from December 19th to 26th. There are many Comments to Barry Schwartz’s article about the spam update, where site owners report significant

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