It’s the festive season! Or it’s close to Valentine’s Day, or the start of summer, or… you get the point. People love to celebrate, which is why seasonal content is particularly popular during this time. So should you make an effort to create content for the holidays? We think so! But you should be smart […]
5 Tips for Creating Good Seasonal Content • Yoast Read More »
The new Yoast SEO Dashboard lets you see how your website is performing at a glance. Instead of searching through pages, you can find all the important metrics in one place. It’s easy to see which posts need attention, where you can improve, and what you need to address first, so you can spend more
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When I help a new customer, it’s always interesting to get a first impression. For example, manually checking the site, scanning the GSC reports, checking third-party visibility tools, triggering an initial crawl of the site, etc. And with large and complex sites, you just never know what you’re going to find. Two recent audits revealed
The SEO importance of finding all subdomains for your website with search visibility Read More »
SEO has changed significantly over the last decade, largely because Google has continually updated its algorithms to improve search results. The goal of these updates is to better understand user intent, reward high-quality content, and discourage manipulative practices. From fundamental changes like Panda and Penguin to more recent updates like the November and December 2024
A Brief History of Google’s Algorithm Updates • Yoast Read More »
We are quickly seeing the Googleization of ChatGPT and the ChatGPTization of Google Search. It’s certainly a fascinating time to be exploring. I cover several new ChatGPT search features announced as part of OpenAI’s Ship-mas. On the eighth day of the ship, OpenAI announced some exciting news about its ChatGPT search product. And it is
Every business owner with a website is looking for ways to stand out in search results. There are many tactics to rank well as a local business, but unfortunately there is no magic bullet. As with most SEO topics, this is a collaborative effort. One way to get noticed is to offer customers up-to-date information
Take charge of your local SEO presence • Yoast Read More »
Do you have a website or do you maintain the website of the company you work for? Of course, to do this right, you need to keep a close eye on your website’s performance. Google offers various tools for collecting and analyzing data from your website. You’ve probably heard of Google Analytics and Google Search
A Beginner’s Guide • Yoast Read More »
When it comes to search engine optimization, using top-notch tools is crucial. Yoast and SEMrush have joined forces to combine their technologies. This integration benefits WordPress and Shopify users by improving their SEO work. Yoast SEO offers easy-to-use SEO features, while SEMrush provides solid data that can be used for keyword research. This article examines
Improve keyword research with Yoast SEO and SEMrush • Yoast Read More »
Take your content strategy to the next level with advanced SEMrush insights in the Yoast SEO plugin! Simplify your SEO process and focus on what matters: creating and optimizing content that resonates and ranks. Through the Yoast SEMrush integration, all Yoast SEO users can access keyword intent and Keyword difficulty and track and analyze up
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SEO is a way to drive more traffic to your website. By ranking high on Google, you attract more people to your website, which leads to more sales and repeat visitors. You need to optimize your content for the right words to attract people to your website. However, you should consider search intent to increase
What is search intent? • SEO for Beginners • Yoast Read More »