SEO

E-commerce companies are always looking for ways to improve their online presence to boost sales. The Google Merchant Center (GMC) is an important tool for this as it helps companies showcase their products across the Google ecosystem. This guide is intended to provide retailers with an understanding of GMC. It provides useful insights to optimize […]

It’s Halloween season and I love a good scare. Jack-o-lanterns, trick-or-treating, costume parties and a long list of horror movies playing 24/7. And this also includes classic slasher films in which Freddy, Jason or Michael Myers methodically select one actor after another. Well, that’s about what I’m currently seeing in the SERPs for larger sites

Nowadays people are not interested in cold and factual content. You want something authentic. They want conversations with people. That’s partly why Reddit takes top spots in search results because people know they’re going to read something authentic. That’s why it’s smart to create more conversational content. But how do you do that? Read this

What could be the problem if your perfectly optimized post isn’t ranking? Is the problem because your website is not available on Google or is there something else going wrong? What’s stopping your content from reaching the coveted #1 position? In this post, we’ll discuss many possible reasons why your site isn’t ranking even though

Over the years, Shopify has become a leading platform for entrepreneurs looking to leverage the dropshipping model. This approach allows sellers to offer a wide range of products without having to worry about managing inventory or logistics. If you want to take full advantage of the opportunities that dropshipping with Shopify offers, it’s important to

As a web shop operator, we continually refine our checkout process by monitoring shopping cart abandonments and conducting A/B tests. Why are some users unable to make purchases even after adding products to their cart? This article explores this question, taking into account different perspectives on abandoned shopping carts. Shopping cart abandonment occurs when online

In 2017, I wrote a post about the risks of mobile SEO issues as Google’s move to mobile-first indexing approached. This post focused more on sites running M-Dots and the various issues that could arise due to Google’s plans to use the mobile version of a page for indexing. Well, we are in 2024 and

It is crucial for any online store to stand out in the crowded market. For Shopify merchants, optimizing SEO titles and meta descriptions is an important step to gain visibility and attract potential customers. AI-driven tools like Yoast SEO for Shopify have made this process more efficient and effective. SEO titles and meta descriptions are

On October 3, 2024 I gave a talk at BrightonSEO titled Expand and expand your SEO knowledge through experimentation and side hustles. In this talk, I talked about how I’ve tackled various side projects over the years that have helped me experiment with my SEO skills and incorporate what I’ve learned from these projects back

Online retailers work hard to differentiate their stores from the competition. One of the main points they should focus on is providing the best user experience. Combined with a proper SEO strategy, this can produce great results. Search engines like Google place great value on user satisfaction. Therefore, integrating UX and eCommerce SEO helps improve