SEO

Version 4.6 of Double post from Yoast is hereand it’s about making your editing experience in the WordPress block editor more natural and ensuring that Rewrite & Republish works reliably every time you need it. A more modern editing experience Everything where you would expect it. Post duplicate controls are now located in the block […]

Imagine a web ecosystem where not only humans but also AI agents communicate with websites, going beyond traditional browsing. Unlike traditional web experiences where humans click, scroll, and search, AI agents can navigate, interpret, and even perform tasks on their own on your website. This is not a futuristic concept. It’s already unfolding. This is

In November 2025, Yoast announced a collaboration with NLWeb, an open web protocol developed by Microsoft that aims to simplify the creation of conversational interfaces for the web. Today we are proud to present the first major result of this work: Yoast SEO Schema Aggregation. This is a Opt-in function This brings together your website’s

Yoast’s February 2026 SEO Update is part of our monthly webinar series covering the latest developments in search and AI. In each session, we’ll cover the most important news stories from the last month and examine how they impact your search strategy. Hosted by Carolyn Shelby And Alex Mosswhich this month’s update focused on AI-driven

The December 2025 core update had a significant impact on a large number of websites. All of the sites listed below that performed well are either long-time customers, former customers, or sites that I have conducted a site review for. While we can never say with certainty what changed by changing Google’s core algorithms and

It’s no secret that publishing SEO-friendly blog posts is one of the easiest and most effective ways to increase organic traffic and improve SERP rankings. However, in the age of artificial intelligence, blog posts are more important than ever. They help build brand authority by consistently providing fresh, valuable content that can be cited in

Natural language is quickly becoming the standard way to interact with online tools. Instead of typing a few keywords, users now ask complete questions, provide detailed instructions, and expect clear, understandable answers. So how can you ensure that your content provides the answer to their question? Or better yet, how can you enable them to

The open web is the part of the Internet that is based on open standards and can be used by anyone. This concept creates a democratic digital space where people can build on others’ work without restrictions, just like WordPress.org is built. It is becoming increasingly important for website owners to understand and use the

We are pleased to announce an update to our Offer scheme within Yoast SEO for Shopify. This update introduces a more robust way to communicate prices to search engines, specifically: Selling price crossed out. What’s new? Until now, communicating a “sale” was often limited to specifying a single price. With this update, we refined how

Yoast’s January 2026 SEO Update is part of our monthly webinar series covering the latest developments in search and AI. In each session, we review the most important news stories from the last month and examine what they mean for your search strategy. Hosted by Carolyn Shelby and Alex Moss, this month’s update looks at