In the middle of the year there is a good time to see how your SEO keeps. The shift in search habits, the ranking change and the AI changes the way people find information. A SEO examination in the middle year is not about starting from the front. It is a check-in to recognize what […]
What does it work, what not? • Yoast Read More »
Today we started a newly designed onboarding experience for the entrance Yoast SEO for ShopifyCreated to guide, support and strengthen each user from the installation. Customer -oriented marketers and designers know that the first impressions are important and that thoughtful onboarding is the first step towards long -term success. A new onboarding that was designed
thoughtful UX, real effects • Yoast Read More »
Glue the first impressions, especially in UX. When we saw that new users of our Yoast SEO for Shopify -pp skipped important steps or stopped at an early stage, we knew that our onboarding did not work. With Journey Mapping and Service Blueprints, we have made experience from the start in order to be faster,
A service design approach • Yoast Read More »
Grok 4 is impressive. Elon says that Grok 4 appears in almost all academic areas or beyond doctoral students. The demo of the last night showed some incredible results in AI benchmarks. The most impressive of these was Grok 4’s score in the “last test of humanity”. The last exam of humanity is a challenging
Some thoughts about Grok 4 Read More »
As I said in my previous post about the AI ​​search traffic, the AI ​​search is here, it grows and it is important to analyze. It is still a small piece of traffic for most locations (less than 1%), but it grows again. Based on this growth, many site owners are extremely interested in understanding
As I write this, the core update is introduced in June 2025. I really suspect that this update will implement a new progress that Google made in the search called Muvera. Muvera helps Google to carry out multi-vector search as quickly as single vector search. The single vector search is quick, but sometimes misses details.
In principle, the production of content seems to be very simple. You develop an idea, write about it, make SEO reviews and click on publication. Simple, right? It never turns out like that, especially when working with a team. Misunderstandings, changes at the last minute and confusion about what has to happen. We were all
10 tips to optimize your blog contents -workflow • Yoast Read More »
You know that I love talking about the vector search. I had a good success for the vector search. This success often does not stop. I think I recognized why and if this thought is true, it can turn out that it may be more harmful than benefits if this thought applies that a great
Could the optimization for searching for vector damage more harm than beneficial? Read More »
In this article I will explain how the KI search tracking is set up in Google Analytics 4 to display the difference between AI search traffic compared to Google Search and the organic search as a whole. I will also explain how ignoring Google search can lead to a decline in quality, which can lead
This morning I had a notification that I can connect to Google Drive, Google Mail and more as a Pro user. This service will be incredibly useful. You can summarize things from your Google drive, do deep research in your Google Mail and much more. Let me share my experiences when using these connectors. Search
Chatgpt is now connecting to Google Mail, Google Drive, Hubspot and more Read More »