SEO

If we look at SEO in 2026 as one takeaway, it is that visibility is no longer just about ranking pages, but about being understood by increasingly selective AI-driven systems. In 2025, SEO has proven that it is not going away but is evolving as search engines rely more on structure, authority and trust to […]

This first release of 2026 brings Site Kit by Google insights to your Yoast SEO dashboard. Following the phased rollout of the integration throughout 2025, we are pleased to announce that the rollout is now complete and available to all Yoast customers using WordPress. What you can see in your Yoast SEO dashboard You can

Writing strong page titles is one of the easiest and most effective SEO optimizations you can do. The title tag is often the first thing users see in search results, and it helps search engines understand the content of your page. In this article, you’ll learn what SEO page titles are, why they’re important, and

SEO hasn’t stood still in 2025. It hasn’t reinvented itself either. It has been made clear what really matters. If you’ve been following The SEO Update by Yoast monthly webinars this year, you’ll see the pattern. Throughout 2025, our Chief SEOs Carolyn Shelby and Alex Moss explained not only what was changing, but why it

Have you ever clicked on a link and received a “page not found” error message? Redirects prevent this. They automatically direct visitors and search engines to the correct page. Redirects are crucial for both SEO and user experience. For SEO, they maintain link equity and ensure your rankings stay intact. Additionally, it improves the user

Missed Yoast’s latest SEO update for 2025? Our in-house lead SEOs, Carolyn Shelby and Alex Moss, broke down December’s biggest search changes, from the Gemini integration to Google’s publisher deals, and answered your burning questions. Don’t forget to watch the replay and sign up for the next edition! Watch the full replay below (or read

Search engines have become much more intelligent than before. You no longer have to repeat the same keyword a dozen times to get noticed. Google’s AI models, as well as large language models like ChatGPT and Gemini, now understand meaning, intent and context. So does this mean you don’t have to use synonyms and related

If you’re planning to create a website or publish a blog post, you’ve probably heard the word “permalink” before. But what exactly is a permalink? In simple words, it is the permanent link to a page on your website, such as the official street address of your house. No matter how often you update your

Doing SEO well often requires knowing what to focus on and when. This isn’t always easy, especially when you have to juggle content, updates, and day-to-day website management. That’s why we’re introducing a new SEO task list in the Yoast plugin. The task list helps you improve your SEO step by step right in your

Word count is not a ranking factor in itself, but it still plays an important role in search engine optimization. A minimum word count helps search engines understand your topic, helps users understand your message, and supports content quality and relevance. The right length for your content depends on search intent, topic depth, competition, and