SEO

While I recently carried out a Link Authority GAP analysis for several companies, I noticed a common (and disturbing) topic. The websites had earned powerful links from large news and media publishers, but the links were not following. Or worse, these websites were mentioned due to their hard work and research, but they were not […]

Just like most other website owners, you want your website to attract customers. But how can you see who visits your website? And how can you use this knowledge to increase the website traffic over time? Fortunately, there are many tools that can help you. Let’s start with the right one for your website without

Google expanded is a control mechanism that you can use in your file of your robots.txt to say Google that you cannot use your content for training the future Gemini models. It also prevents Google from using its content for the earth of conversations in Gemini. However, it is important to know that A Google-based

If a large algorithm update runs out, it is often helpful to display hourly data in Google Analytics in order to identify the effects in almost real time. If a location is strongly influenced (grows or falls), you can usually determine when the update actually ends up and the strong difference in traffic in this

In an earlier contribution I explained how Reddit strongly used content translated by AI. It can be indexable from Google and how this content rose like crazy in the search results. Note that Reddit was very transparent over time and how it is now used in a series of languages. And beyond Reddit, I also

Modern SEO is all about data. Ranking lists can change overnight, user behavior and search engines are increasingly using AI to supply the search results with electricity. In order to be able to answer, your decisions should be dictated by real, measurable knowledge. This article offers a practical way to transform SEO data into implementable

I have found a trend on a number of websites where the prevalence of the nippets presented falls over time, while AI overviews replace it. And this can obviously lead to a decline in traffic, since the click rate from AI overview is naturally lower and sometimes much lower. I haven’t seen this for every

If you want to understand how Google tears content for relevance and helpfulness, especially according to current updates such as the core update in March 2024, the most important signals from Google are broken down in this article: meaning, relevance, quality, usability and context. To improve your SEO Focus on creating original, high -quality content

SEO is largely about bringing the right content in front of the right audience. If you do that for a while, it will be a time when you want to scale content production. If you scale the creation of content, you want to create more content to achieve new goals. This is a good idea,