Off-page SEO is everything you are doing outside your website to better address it in the SERPS. The on-page SEO focuses on content, location structure and technical improvements, but off-page SEO deals with the structure of credibility from outside. There are many ways to get there, from link building to social media to the coveted […]
What is off-page SEO? • SEO for beginners • Yoast Read More »
Let’s take a look at some websites and pages on which good improvements were recorded in June 2025 according to Google’s Kern -update. We will look at specific questions that have improved and find out whether we can find out why the new Google systems found them helpful. I recently speculated that Google’s new breakthrough
Analysis of pages that improved according to the core update in June 2025 Read More »
In the middle of the year there is a good time to see how your SEO keeps. The shift in search habits, the ranking change and the AI changes the way people find information. A SEO examination in the middle year is not about starting from the front. It is a check-in to recognize what
What does it work, what not? • Yoast Read More »
Today we started a newly designed onboarding experience for the entrance Yoast SEO for ShopifyCreated to guide, support and strengthen each user from the installation. Customer -oriented marketers and designers know that the first impressions are important and that thoughtful onboarding is the first step towards long -term success. A new onboarding that was designed
thoughtful UX, real effects • Yoast Read More »
Glue the first impressions, especially in UX. When we saw that new users of our Yoast SEO for Shopify -pp skipped important steps or stopped at an early stage, we knew that our onboarding did not work. With Journey Mapping and Service Blueprints, we have made experience from the start in order to be faster,
A service design approach • Yoast Read More »
Grok 4 is impressive. Elon says that Grok 4 appears in almost all academic areas or beyond doctoral students. The demo of the last night showed some incredible results in AI benchmarks. The most impressive of these was Grok 4’s score in the “last test of humanity”. The last exam of humanity is a challenging
Some thoughts about Grok 4 Read More »
As I said in my previous post about the AI ​​search traffic, the AI ​​search is here, it grows and it is important to analyze. It is still a small piece of traffic for most locations (less than 1%), but it grows again. Based on this growth, many site owners are extremely interested in understanding
As I write this, the core update is introduced in June 2025. I really suspect that this update will implement a new progress that Google made in the search called Muvera. Muvera helps Google to carry out multi-vector search as quickly as single vector search. The single vector search is quick, but sometimes misses details.
In principle, the production of content seems to be very simple. You develop an idea, write about it, make SEO reviews and click on publication. Simple, right? It never turns out like that, especially when working with a team. Misunderstandings, changes at the last minute and confusion about what has to happen. We were all
10 tips to optimize your blog contents -workflow • Yoast Read More »
You know that I love talking about the vector search. I had a good success for the vector search. This success often does not stop. I think I recognized why and if this thought is true, it can turn out that it may be more harmful than benefits if this thought applies that a great
Could the optimization for searching for vector damage more harm than beneficial? Read More »