It’s not like all URLs on a website suddenly become poor quality overnight. It is a site-level adjustment that can affect the ranking of an entire site. After recent creator summitSome participants said that Pandu Nayak from Google joined the group to answer questions about the helpful content update, Google’s quality rating, the current status […]
Last week, OpenAI introduced ChatGPT Search – a new way to search the web using AI within a chatbot interface. Thanks to the integration of Microsoft Bing real-time data and other interesting sources, this could challenge traditional search engines. How does ChatGPT search work? ChatGPT Search is a helpful tool that makes finding information easier
What is ChatGPT Search (and how does it use Bing data)? • Yeast Read More »
App Store Optimization (ASO) helps your app stand out in busy marketplaces. It’s about making your app more visible and increasing downloads. This guide offers strategies for Google Play and the Apple App Store, ideal for beginners or those looking to improve. What is App Store Optimization? App store optimization is an important process for
A guide to improving your app’s visibility • Yoast Read More »
Google recently hosted an event that invited a small group of website owners who were highly impressed with its helpful content system. I’ll summarize some of the great blog posts and tweet threads written on this topic. Then I want to think about what we can learn from what Google representatives say. The helpful content
What we can learn about helpful content-impacted sites from the Google Creator Summit Read More »
Favicons are the little icons you see in your browser tabs. If you have a lot of open tabs in your browser, they will help you recognize and find the page you are looking for. They’re important for your branding because Google shows them in mobile and desktop search results. So let’s take a closer
Make sure you stand out! • Yeast Read More »
Did Google start prioritizing expertise over authority in September 2024? In this article, we’ll take a look at sections of Forbes and CNN that saw traffic drops. In Glenn Gabe’s latest articlehe wrote about sites that were potential targets for abusing Google’s Site Reputation Abuse Policy and were seeing declines. Google responded that this was
Areas of websites that had no connection to the brand were affected Read More »
The latest from Google Results call was quite optimistic. Here are the parts I found most interesting. AI overviews They did it in 8 months reduced the cost of AIOs by 90%. Google sees Strong commitment to AIOs. They increase overall search usage and satisfaction. People who use them return to search more often. They
The most interesting takeaways for SEOs from Google’s Q3 2024 earnings call Read More »
E-commerce companies are always looking for ways to improve their online presence to boost sales. The Google Merchant Center (GMC) is an important tool for this as it helps companies showcase their products across the Google ecosystem. This guide is intended to provide retailers with an understanding of GMC. It provides useful insights to optimize
A Guide for Ecommerce Merchants • Yoast Read More »
It’s Halloween season and I love a good scare. Jack-o-lanterns, trick-or-treating, costume parties and a long list of horror movies playing 24/7. And this also includes classic slasher films in which Freddy, Jason or Michael Myers methodically select one actor after another. Well, that’s about what I’m currently seeing in the SERPs for larger sites
Nowadays people are not interested in cold and factual content. You want something authentic. They want conversations with people. That’s partly why Reddit takes top spots in search results because people know they’re going to read something authentic. That’s why it’s smart to create more conversational content. But how do you do that? Read this
How to Write Conversational Content • Yoast Read More »