Social media marketing is one of the most important elements of your company’s digital marketing strategy. Social media channels like Facebook, Instagram, and others can significantly help you reach your target audience. Increased social presence can lead to long-term results for your business, such as: B. increased customer awareness and improved relationships between you and your customers.
The increasing availability of various social media services also makes it difficult to grab the attention of your potential customers. Many companies today find it difficult to achieve their sales goals within a given time frame and require much more than just influential sales skills. A social media marketing funnel is an effective solution that allows you to build a strategic process to successfully convert leads.
Marketing funnel
The marketing funnel is the entire customer journey from the discovery of your products or services to the final purchase. A typical social media marketing funnel also includes a final stage where your customer becomes a true advocate for your brand. Overall, a sales funnel is a fundamental framework of a customer journey that leads to a sale and expanded brand promotion.
In general, there are five stages of a typical social media marketing funnel that apply to most businesses:
- consciousness – Attract potential customers who are not currently aware of your brand by offering a viable solution to a common problem
- thoughtfulness – Capture your audience’s attention with detailed information and content to help them remember your brand
- action – Convince your new audience to buy from your business with trustworthy and top-notch customer service
- engagement – Engage your new customers through various social media channels after they purchase product reviews and feedback
- Advocacy – Build a trusting relationship with your customers so that they are happy to recommend your product or service
Create brand awareness with engaging and relevant content
The very first step is to increase awareness of your business by introducing your brand to a wide audience through social media. Your target audience will recognize your brand as trustworthy and reputable when you provide them with relevant information. This includes providing your audience with contact information, calls to action, and lots of other engaging content. It would help if you created a social media profile with lots of activities and visuals to create a lasting first impression on your potential customers.
You need to regularly post engaging content on your social profiles to make them more attractive to your audience. You should take advantage of social media features such as status posting, image and video sharing, and Facebook and Instagram live updates. Additionally, it is important that you are aware of the currently popular content.
Understanding social media algorithms is beneficial for making the most of the efforts of individual social media channels. You can significantly increase your engagement with your online audience by providing them with the right content at the right time. You can also use paid advertising like pay-per-click ads and sponsored posts on Facebook to drive online traffic to your website.
Maintain interests and develop prospects through increased brand trust
At this stage of the sales funnel, you should try to maintain your leads’ interests and develop their desire to buy. It would be helpful here if you expressed your desire to provide a positive customer experience. This is because customers are more likely to purchase products from a brand that appears increasingly trustworthy and has great customer service.
Convert potential customers into customers and encourage brand loyalty
Your prospects are looking for incentives before making a sales inquiry or making a final purchase at that particular stage of the social media marketing funnel. This is where customers typically look for answers to their questions or concerns about their purchase. It is important to build and maintain a relationship of mutual trust and respect with your customers through timely and compassionate interactions.
After successful sales, you should regularly engage and interact with your customers through your social media profiles to encourage brand loyalty. Additionally, leverage your content marketing strategy and share engaging and relatable content to grab your customers’ attention.
Finally, maintain a positive relationship with your customers by either asking them about their experiences with newly purchased products or inviting them to leave a product review. You can use this experience to target customers with offers that complement their purchases. This, in turn, encourages repeat purchasing patterns and creates a strong recommendation base that underlines increased trust in your brand.
Reach First is a customer-focused digital marketing services provider based in Edmonton, Alberta. Visit our website to learn more about our services or contact us for personalized service.