Ok, this must be one of most meta projects that I have worked on: a piece of digital content about digital content – but hey, it is important.
From small children to seniors, everyone now wears a mobile device. So much of our lives spent on screens that very few can say that they do not consume digital content, regardless of whether they call it that or not.
Nobody knows this better than modern marketers, but for those among them who are new to the field or are looking for a refreshment of what is actually falling under the roof of digital content, I am here to open them.
I will also tell you how some industry thoughts predict that digital content will look like next year.
Table of contents
What is digital content?
Simply put, digital content is any kind of media that an audience reaches that is created, hosted and distributed over the Internet.
Many people like artists, Digital developers, journalists and media organizations create digital content just because it is your offer. It is a new medium for you to express yourself and communicate with others.
However, companies, entrepreneurs and marketers like me usually create digital content to increase traffic and awareness, generate new leads and convert new customers.
In other words, digital content could also be defined as online media that were created for content marketing.
Types of digital content
Content data leader and Chief Content Officer at Marketing Profits Ann Handley once said“Everything that touches light is satisfied” – and it doesn’t really exaggerate.
This e -mail you deleted this morning? Digital content.
The meme that your father wrote you an SMS this morning? Digital content.
The YouTube video that is linked in your group chat? Digital content.
This article? Digital content.
And that only scratches the surface. Include digital content without being limited to it ::
- Blogs/article
- Videos (static and live)
- Podcasts
- Images (photographs, graphics, infographics)
- E -mails (newsletter, RSS -Feeds, transaction -e -e emails)
- Downloads (instructions, reports)
- Webinars
- Templates
- Interactive tools (quiz, calculator etc.)
- Social media
Now some of these media can also exist offline, such as articles, tests and templates, but if they are digitized, they offer a number of unique and unattainable advantages.
Meaning of digital content
For modern companies, the importance of digital content cannot be overestimated – and I don’t say that just because my career depends on it.
Overall, content can drive brand awareness and build trust with your audience Digital content management offers a wealth of operational advantages that do not do analog media.
Advantages of digital content
Inexpensive
One of the greatest advantages of digital content is cost effectiveness. Many media use low or inexpensive tools such as blogging, SEO and social media, which makes it accessible to companies and teams of all sizes.
Yes, experienced, qualified specialists to own and carry out their digital content strategy can take place, but otherwise the barriers are quite low.
In addition, your work tends to tighten. As soon as you have created Site Authority and Social Media Follownings, high -quality digital content tends to provide high -quality digital content without making much more direct attention.
Versatile and scalable
Don’t get me wrong, I love traditional media. I love to see what I have developed or written as something tangible that I can touch and feel – but these sensory analog treats are simply not as versatile or convenient as digital.
With its online format, digital content for various platforms and media is easy to adopt and to improve in larger scales for use. Blog posts can be converted into videos or social media contributions, and podcasts can be transcribed into leaders.
Digital content can also be crossed or promoted on several platforms, only with the printing of a button. This simply cannot be done so efficiently with analog content.
Pro tip: AI can make the marketer even easier. Find out more in this article.
Easier cooperation
In an internet basis, digital content is also easier to divide and work with people near or in the distance. For example, if I get an article on publishing in the HubSpot CMS in my team with the correct permissions, everyone in my team can enter into the right permissions and leave comments or accept changes.
Everything someone needs to share their entries is a link and an internet connection.
Better analysis
If you publish an article in a newspaper or hang an advertising table, you cannot really know how many people took the time to read this message and take measures. With digital content you can.
Most social media tools and content management systems offer detailed information on the performance of your content, e.g. Google Analytics or database Become even more detailed.
These findings can help you better understand what types of digital content work to achieve your goals and what you may need to change.
Ok, how do you create this oh used digital content?
How to create great digital content
The creation of digital content does not differ from the creation of analog media. It is time when the time is to distribute and analyze that the two go in different directions.
Let us go through the five main steps for creating digital content and I will explain it.
Plan
At this point we assume that you have already noticed what you want to achieve with your content.
In other words, you know what you need to do your audience after consumption or feel and to understand who you are and what you are interested in.
(This is all part of a larger one Content marketing plan.)
Here they sketch their content. You create your schedule for the content you want to create. This closes, but not limited to:
- title
- Focusing of keywords/topic
- Key points
- medium
- platform
- Call for action
This is the first step that I do with every article or in every article that I create.
Research
After you know what you write, you can start your content research.
Even if you know the topic like the back of the hand (as I know digital content), you should still do some research. I definitely did it when I worked on this piece.
You know what you imagine (also known as what your competitors say). In this way you know which perspectives and ideas are already being discussed and what new value you can offer.
It also helps you to check yourself and find data from third -party providers to support your claims.
Create
So you have your outline and your research. Here they put them together. Here these differences between analog and digital we have talked about can appear.
Perhaps you write in a text processing processor or in a CMS, embroider in a video tool or stick together in a design tool.
Regardless of the type of content, you will probably create it with a computer and possibly even work with your team virtually.
Do you need some help? Tools like canvas And Visits Have comprehensive libraries of templates and even AI so that you can create visual content Drift Kings Medias Free AI content author Can help with text.
Publish
After completing the content, it is time to set it live. If your content live online, it is accessible to search engines, voluntarily by links and via likes, comments and stocks in playing for the commitment.
Analyze
After your content is live, it’s time to see how it works. Depending on your goals and the platform, this can mean analyzing the clicks, views and leads that are generated or likes, shares and comments. I suggest at least three powers:
- On the day of publication
- A week after the publication
- One month after the publication
If you do digital content very well from the first check or the content is more of a long -term game, I would increase this frequency.
Examples of great digital content
1. Canva Design School (Resource Center)
With his marketing, Canva does so many things right, and his digital content is no exception. “Design School” is essentially the brand’s resource center, in which users can learn about design principles, color theory, trends and the use of the Canva tools.
It offers video-based on-demand courses, tutorials and certifications.
Why is this great digital content?
- It offers the audience countless relevant educational value
- It shows the thought guidance of Canva and positions it as an expert in the design area
- It introduces the people in Canva products and teaches how to get value out of them
- Video-based, catering for modern buyer retail preferences
- Contents exist on both the website and on YouTube, whereby the range is expanded And Help with SEO.
2. Semrush: “Barbie phenomenon” (infographic)
SEO Tool Semrush used the Barbie Movie Craze with this infographic in the summer of 2023.
Marketing of the film made a splash as much as the film itself, and Semrush used this design to exchange different performance statistics from its strategy.
Why is this great digital content?
- It contains a trend topic.
- It shares information that is of interest to its target group (marketer) and the larger public, and gives it a broad attraction and shareability.
- Shows what the Semrush data tools can do
3. Strawa: “Year in Sport” (report & user summary)
Strava’s “Year in sport” is an annual report published by the Fitness Company and includes several elements. The digital content shares:
- Results of Strawa’s global survey among active people, including knowledge and trends from their motivations and barriers for training.
- The greatest news and achievements of athletes, clubs and the overall training community.
“Year in Sport” also contains a personal review of paid app users. How Spotify packed (Another great piece of digital content), it shares trends and statistics from the App activity of the users from last year.
Why is this great digital content?
- There is exclusive findings of interest in your target group (fitness enthusiasts)
- It offers a personalized value through the user’s reviews and creates a unique, unique experience for each person.
- User reviewers promote the content created by users (UGC)
4. Sprout Social: 5 ways to use the AI customer service on social media (video)
In this video, Social Media Saas Company Sprout teaches viewers like automation and AI customer service to do their best work without losing an authentic language in the fire.
A short video uses the chapters to make it easier for users to determine the required information and links to additional related resources in the description.
Why is this great digital content?
- A trend topic (AI) is discussed and why it is relevant for the Sprout audience
- It shows the thoughts of Sprout Social and positions it as an expert in the field of social media/marketing
- It is a video that admits modern buyer contents preferences
- It is organized on YouTube, which increases the potential for the range
- The description/caption is optimized for traffic, conversion and search.
5. Allbirds: Flight status (sustainability report)
The shoe company Allbirds differs from its sustainable products and practices. It calls these practices its “flight schedule”.
To keep it honest, the company publishes a “flight status” or sustainability report every year to keep customers and the market in the loop how their efforts develop.
Why is this great digital content?
- It shares important corporate information that have credibility.
- It is impatient and shows that they really only take care of being transparent without getting leads.
- It doubles your corporate values and those who are important for your target group.
6. Il Makiage: Power Match (quiz)
I can’t tell you how often I wrote about this piece of digital content, but hey, it deserves praise.
Make -up brand Il Makiage’s Power Match is a brilliant online quiz that promises to find your ideal foundation color in just a number of multiple choice questions.
After it has identified your color, you can buy it directly from the website. You are so confident that you can even try the product for 14 days before you have to pay for it.
It has inspired many imitators since then, including Maybellines fits me to the routine finder.
Why is this great digital content?
- It is interactive and committed.
- There is an individual experience on the website.
- This facilitates the purchase process for new customers.
- It is almost amazed that the experience of buying you bought from you and triggered a trend that customers share their results on social media. (UGC win!)
7. Google: The year in the search (video, report and tool)
Google’s “The Year in Search” is a content that I look forward to every year.
It is a detailed look at the best Google search in the previous year, including the most sought-after questions, the most captivating moments and the most inspiring people based on search queries.
The campaign includes various digital content, such as B.:
Why is this great digital content ?::
- It is interactive and can offer personalized knowledge.
- It shows the offer of Google and data only to access. This in turn shows how big and effective Google is.
- This facilitates the purchase process for new customers.
- It shares information that is of interest to the users and the greater public and gives it a broad attraction and the Sharability.
What does digital content look like in 2025?
Digital content is clearly a wide umbrella and continues to develop. What about in 2025? Here is what three industry experts predict.
More focus on personalization
“… I think the greatest shift will go through Personalized content This is tailored to the consumer, ”Shared founder and CEO from Foundation Ross Simmonds.
While Simmonds maintains a video that will continue to be one of the most valuable assets in which a brand can invest and blog content will still be the most important part of a SEO strategy, personalization is an essential differentiation factor.
“Brands can now use AI and code to create content for their audience who are tailored to their needs and their own personal characteristics, challenges, goals and worldviews.”
“I believe that personalized and tailor -made content will be the most interesting and urgent format that we see in 2025. Marketers can prepare for it by experimenting and learning.”
What can you do Learn everything you can about scaling personalization with AI:
Increased experimentation
Drift Kings Medias Head of the public development studio Andrea HudsonRepeated this thought and said: “The digital content of the future is what we are doing now. In 2025 we will still experiment. “
She immersed in details and said: “The mass marketing approach of a digital wealth value that works on platforms has been sunset for some time and we switch to personalized digital experiences via the creative medium.”
What can you do
“The only way to prepare for this shift is to become curious now by using and using trends as inspiration instead of road maps,” advised Hudson.
“Look outside your industry, put a budget for experiments and redefine your content -kpis to ensure that you match what you create.”
“Spotify has found a way for years to do this over the course of the year with its packaged campaign and other tent poles that offer personalized experiences that are based on behavior and accompany these experiences with immersive content.”
The rise of non -searching content
“In 2025, a big trend in the digital content is that in my opinion we will see that marketers are closer to closer approaching that are more approaching Discovery channels than ever searched for instead of, ”said my Drift Kings Media teammate Caroline Forsey.
“A big focus is on YouTube, social media platforms and even more niche channels such as Substack or Reddit. Essentially, marketers will search for so many search platforms to reach the audience in new places, since consumers spend so much out of their time on these channels. “
While search engine optimization is still important (there is a reason why Google is still that Most of the world visited), It is not the only way to be discovered brands.
Social media is actually the preferred product discovery channel for gen z, millennials and boomers, and there they also go to consume content.
Leaning more in these channels in 2025 can be of crucial importance for success with digital content.
What can you do Check and scale your social media strategy. Here are some resources to help:
Digital content is greater and better
Digital content is both the life elixir and the pulse of modern communication and marketing, which is constantly evolving to meet the needs of our networked world.
If we provide for ourselves to 2025, the trends that experts emphasize draw an exciting picture of more personalized, experimental and diversified approaches to create and distribute content.
In order to stay in front, marketers have to accept personalization, fearlessly experiment with emerging formats and expand their reach to discovered platforms through the traditional search.
In this way, you can establish meaningful connections, promote commitment and provide a value that is deeply in the audience.