Pinterest is that of the world 14th largest social network That promotes 5 billion search queries every month. What is it, a social network or a search engine? Let us discuss.
The main reason why we go on Pinterest is to discover ideas through visual content and to share this content with others. In view of this rare combination of social and search functions, Pinterest may best be defined as a social engine or search engine with a social aspects.
Social media platforms such as Facebook and Instagram have two common things. First, make it easier to create and exchange content. With two social networks, people with likes, comments, direct messages and other similar functions can interact.
Main features of Pinterest
With round 482 million Active Monthly Users, Pinterest, is an “image sharing and social media service” like no other. In essence, it is an endless board of Visuals with a search bar with which you can examine ideas (by entering a keyword) and create your own private and public bodies.
Saving for captions, all content on Pinterest is visual. You can put, share or download pinterest content and have them put down by the pictures on site, which is fantastic news for marketers. The encouragement of traffic outside the location is one of the more unique features of Pinterest that have more in the direction of search engine functionality.
You want to keep real social media platforms on your platform and use your algorithms to discourage the Link sharing. Pinterest is based on the parts of Visuals and linking to other websites. This makes it perfect to generate traffic to your blog, e-commerce store, website or even directly as affiliate links.
You can follow other people and your boards on Pinterest and chat with them in news. Your followers can see all of your public contributions and you can invite individual followers to join your private committees. You can comment on and newly published other users’ contributions at any time.
Would you like to use Pinterest with your website or blog? Take a look at our Pinterest guide.
Search engine aspects of Pinterest
One of the main features of Pinterest is the search bar with guided and expanded search options. You can examine ideas on Pinterest by entering a keyword like in Google or Bing. You can also access current search queries and search keywords according to recommended and popular categories.
There are also other ways to filter your search results. You can optimize your search for accounts and boards and search your own pens. Pinterest has an excellent visual search tool with which you can find pictures with the same or similar visual content and aesthetics.
Obviously Pinterest is very similar to its typical social network, but with an important difference – it is only powered by visuals. But what about Instagram, maybe they are surprised. In contrast to Instagram, which is about sharing pictures and videos, Pinterest’s main purpose is to help you discover content.
As we have already mentioned, Pinterest is based on saving or pinning in the content of your or other on the Internet. In practice, you can create a collection of visual bookmarks in Pinterest, which you would like to visit again later. In contrast to other social media platforms, there is no content that is only housed on Pinterest. All Pinterest content is linked to a different web address.
Why is Pinterest better than Google?
Pinterest concentrated on visual ideas so much is better than Google if you feed your creative (and purchases) impulses. Over 80% of the “Pinner” report use Pinterest up to Discover a new brand or Start a new projectLike Diys, weddings or vacation at home.
With the constantly changing Google algorithm updates and the severe damage to small niche publishing websites and blogs in the past few months, Pinterest offers bloggers a great opportunity to use their SEO knowledge and skills on another platform that a main traffic driver can be for their websites.
As a rule, you can use Pinterest to see more traffic on your website that only use good SEO practices alone and rely on the traffic with organic search engine. This applies in particular to new Website or blogs.
How blogs/websites can use pinterest
Although 97% of his top search inquiries are unrestrained, Pinterest is still driving 10x higher search for brands outside the location than other platforms! Discovery and visualization help people find out what they want, solve a creative dilemma or form an idea that they already have. The next station is shopping.
It is a potential gold mine for brands looking for more traffic. As a search engine, you can use Pinterest in combination with appealing visuals keywords and conventional SEOs. In addition, as in a blog, evergreen content prefers: pin something good and it will keep it relevant for a long time.
Diploma
Pinterest was designed for discovery and inspiration, so that the platform makes it easy to find to the users what they need or want – even if we don’t know exactly what that is. This not only makes it a search engine, but also a unique – one with endless marketing potential.