7 Ways to Increase Your Success as a Blogger

7 Ways to Increase Your Success as a Blogger

All bloggers have one thing in common: they want their blog to be successful. For most bloggers: Success means converting loyal followers.

No matter when or why you started your blog, a few small changes here and there to your blog and your attitude can change things for the better. Check out our list of seven tips to help you succeed as a blogger.

1. Find a niche

This little piece of advice has been circulating on the Internet since the beginning of the first successful blog. Yet many new bloggers don’t take this advice to heart, partly because many new bloggers aren’t sure what to blog about and partly because others don’t know what a niche is Is. Don’t worry; We are here for you.

A niche is defined as “a specialized but profitable corner of the market.”

What we actually mean when we say “find your niche” is narrowing down the focus of your blog. When you’re writing for yourself, it’s great to talk about anything and everything that comes to mind, but readers may find this messy and difficult to understand. What readers really want is a Collection of related and helpful articles on the same topic to help resolve a problem or question.

Examples of niches are:

  • Parenthood
  • Finance
  • beauty
  • DIY home decoration
  • fitness
  • Web design

While it’s true that there are blogs in virtually every niche, the key to real success and reaching your target audience is to narrow your topic even further. Find a gap in the market and focus on it. This reduces your competition while making you an expert in your niche.

For example, Blogging Basics 101 was created because there were tons of websites with blogging advice for intermediate and advanced bloggers, but not a lot of good advice for newbie bloggers.

Another example would be if you want to start a travel blog. Instead of focusing on travel in general, you could narrow your focus to a single country or city. This way you will become the most popular blog for people who want to visit this area.

2. Don’t be afraid of self-promotion

For many people, promoting your project on social media or among friends is intimidating. You don’t want to sound like you’re bragging, and you definitely I don’t want it to look like spam.

However, if you want to be successful, you need to get the word out, and who better to do that than you? It’s all part of the marketing process and bloggers need to learn to use social media and blog commenting features to market themselves.

Sometimes it’s not so bad to toot your own horn. The key is to find a balance between self-promotion and humility. Many bloggers and social media enthusiasts suggest using 80 percent of your social comments and shares to promote other people’s works and 20 percent of that to promote your own products and services.

3. Build on what works

Experimentation is part of the process, so don’t be afraid to try something new. Start a new weekly blogging series, try running ads, or start guest posting.

Use your website statistics and commenting features to see how readers respond to these new ideas. If you don’t see any signs of response in your stats, survey your readers to find out what they think.

Testing something here or there is unlikely to hurt your blogging practice. Some of these experiments can lead to a huge increase in traffic. The good news is that you can always leave out the ones that don’t work.

4. Conduct an above the fold test

Above the fold Contains the content you see when you first view your blog. It’s everything you see without scrolling.

Since you only have a few seconds to make a good first impression and help readers find what they’re looking for, you want the most important information above the fold. For example, people should be able to see who you are and what you do without having to scroll. If it’s not clear from the title of your blog, it’s worth adding a tagline. If you want to draw attention to your call to action, it should also appear above the fold.

Not sure how your website performs in this regard? Use that Hint app to set up a free 5 second test. Send the quiz to your friends or followers to find out what information is most important to readers. Don’t like the result? It’s worth rethinking the layout of your website.

5. Make your blog sticky

Sticky is a term that means you encourage people to return or stay on your blog. For example, you can link to a relevant article from your blog’s archives. You can do this within the content or list additional resources at the end of each blog post. The idea is that these links point to your own content and provide readers with more in-depth information on the topic or a related topic.

If you do this, people are more likely to stay on your blog and subscribe. You can also make your blog permanent by inviting readers to subscribe to your blog or by making your RSS feed available at the click of a button.

6. Look for ways to grow your blog

To keep people staying with you and coming back again and again, it’s worth expanding your reach beyond simple blog posts. This will help you reach more people who enjoy other forms of content and contact and prevent your blog from becoming boring.

Examples of ways to expand your reach include:

  • Hang out on industry forums or social media
  • Sending newsletters
  • Start a podcast series
  • Publish videos

7. Create quality content

People have been saying this for years, and the saying still holds true. Content is king.

Without well-written and engaging content, your blog will go nowhere. Yes, your blog design and marketing tactics are important, but they are practically useless if you don’t have quality content. People may come for the marketing, but they’ll stay if you deliver the content they need.

Pro tip: Creating content that users “need” can include everything from conveying content to providing entertainment. While blogging about yourself can have benefits, you should always focus on solving readers’ problems first (whether they want a good laugh or are looking for advice). Satisfying their needs is the reason readers subscribe to your blog.

Have you had success with other techniques? Tell us what you’ve done with your blog that your readers enjoy.

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