What you can learn from recent successful social media marketing campaigns

What you can learn from recent successful social media marketing campaigns

It seems that digital marketing tactics are evolving by the hour. Every few days we hear about a new way to attract our audience. In this regard, social media plays an undeniable role. Although email marketing, affiliate marketing, mobile marketing, etc. are also worth the effort, the fruitful results of social media marketing are unmatched.

According to Business Matters, one of the UK’s leading business magazines, A company misses out on many benefits if the owner does not invest enough time and effort in social media marketing.

Slowly but surely, companies are starting to realize the importance of social media. Yet, despite pioneering efforts, many companies fail to benefit. The latter is not just the case for small companies. Even household names like Dove, Burger King, Snapchat and Starbucks make similar mistakes.

The fact is that every message you post on social media reaches a diverse audience. Therefore, you never know what might offend a particular group. Likewise, a small word error in the content can completely change an audience’s perception. Therefore, maximum attention and critical brainstorming are very important when starting a campaign.

But marketing failure is not our topic today. Instead, we will discuss in detail some recent successful social media marketing campaigns that have completely outdone it. This provides you with the opportunity to learn from their tactics and apply them in your marketing campaigns.

Successful social media marketing campaigns and what you learn from them

Successful social media marketing campaigns and what you learn from them

We often hear a lot about how well-known names made big mistakes that gave the impression of body shaming, sexism, or favoritism. But today we’re taking a look at the companies that got it right. We will also detail what led to the success of these marketing campaigns.

In fact, these issues can overwhelm entrepreneurs. We therefore recommend that you seek reliable social media marketing services from a reputable marketing agency.

Now let’s briefly discuss each case study:

Maersk’s targeted LinkedIn campaign

Companies often invest generously in social media, but make a big mistake. Instead of taking advantage of a platform that shows the most customer engagement, companies randomly throw content onto each platform. People end up mixing things up and losing track of what’s happening on each platform. As a result, they do not respond to customer inquiries or other requests.

The latter is perceived as rude by customers and they slowly lose interest in your posts.

However, Maersk quickly realized that they were getting most of their customer engagement through LinkedIn. The world’s largest container shipping company quickly used this information to its advantage. The company successfully used LinkedIn to share authoritative and industry-related information with its customers. The latter gave Maersk a reputation as a thought leader on the platform.

The lesson you should learn from the above is that you need to explore your strengths on various social media platforms and then use the information to your advantage. We don’t mean that you should only stick to one platform. However, specify a platform that offers comprehensive customer engagement.

Jamie Oliver’s creativity mixed with SEO techniques

One thing a marketer should always remember is that your audience isn’t sitting out there craving whatever you throw at them. SEO techniques like unique titles and keyword inclusion are essential in your marketing copy. However, these are of no use if the content itself is boring.

Jamie Oliver’s YouTube channel, Food Tube, illustrates how SEO should be combined with creativity to create enticing text, images and videos. The channel carefully divides its playlist into funny videos, food recipes, and guest appearance videos. This keeps customers engaged and entertained.

From this you should conclude that technical details are worthless if they are not accompanied by engaging content. Therefore, your social media copy should go above and beyond.

Auto Trader’s 2018 Sporty Twitter Hashtag Campaigns

Many companies try to put pressure on the public, but they go too far and cause more harm than good. Dove tried to illustrate that every woman’s body shape is attractive by making shampoo bottles that resembled the bodies of women of different weights. However, the strategy backfired as women felt that this idea was actually disrespectful to women.

However, Auto Trader knew which button to press and at what time. During the 2018 World Cup, they launched a Twitter hashtag campaign promising to give away a free car for every goal England scored. At this point the matter became a talking point as England had consistently performed poorly in football matches. Therefore, people thought the idea was humorous.

To add fuel to the fire, England performed better than expected this year. Therefore, the hashtag gained popularity as people wondered if Auto Trader would actually give away the cars.

Therefore, always focus on a popular topic, but not a sensitive one. Also consider the timing of your campaign as this plays an important role in the success of the campaign.

About Reach First

Reach First is the light at the end of the tunnel for anyone struggling with their digital marketing strategies. Our list of top-notch services includes SEO, web development, social media handling, etc., providing a complete solution for every marketing need. Contact us today to find out more.

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