Success as an LGBT entrepreneur
How do you create success without sacrificing what makes you unique? LGBT entrepreneurs often struggle with authenticity in their business lives and believe they need to “tone it down” to be successful. But your uniqueness allows you to shine and prosper, increase your income and achieve the greatest possible success.
How to Become an LGBT Entrepreneur
Caleb and Matthew are partners in life and business. Together they founded LGBT Entrepreneur to support entrepreneurs through programs and one-on-one coaching. The duo is committed to creating an environment where LGBTQ entrepreneurs can grow, thrive and make a difference in their community and the world at large. Caleb and Matthew simultaneously started their own businesses, an immigration law firm and an auto body coaching company, respectively. They did a lot of trial and error before finding systems that worked, and LGBT Entrepreneur emerged to help others avoid the struggle and ultimately empower the LGBTQ community.
Today, Caleb and Matthew chat with the Debt Free Guys™ about their specialty as coaches, what to expect in a strategy session to increase your income, and why they build a one-on-one component into every offering at LGBTQ Entrepreneur. Listen in to learn why Caleb and Matthew decided to focus on serving the LGBTQ community, what trends are specific to LGBTQ clients, and how the community can increase its potential!
Learn more about LGBT entrepreneurs:
Covered topics related to becoming an LGBT entrepreneur
Who Caleb and Matthew serve
- Socially conscious customers
- LGBTQ entrepreneurs
Why Caleb and Matthew focus on the LGBTQ community
- Comfort level, desire for upwards
- Persistent discrimination makes entrepreneurship the only option for some
- I want to see the LGBTQ community thrive
- Money, in the right hands, is a powerful tool for good (“magnifies who you are”)
Trends Caleb and Matthew notice when working with LGBTQ clients
- Struggle with the decision to come out publicly
- Willing to face challenges because he has had difficulties in the past
- Limiting beliefs must be overcome
- Struggle with authenticity (tone it down to succeed)
The Coaching Process for LGBTQ Entrepreneurs
- Focus on Results (Reverse Engineering Steps)
- Set goals/vision
- Identify blocks
- Develop a plan
- The process is unique for each person
- One-to-one component to every offer
Caleb and Matthew’s area of expertise as trainers
- Uncovering problems and obstacles
- Identify things that need to be optimized
- Clients have difficulty pinpointing the actual conflict
- “Mess” instead of a message
The LGBTQ Entrepreneur Strategy Session to Increase Your Income
- Purpose of value creation and connection
- 30 minute one-on-one conversation
- Discuss challenges
- Provide effective recommendations to address challenges
- No pushy sales call
How the LGBTQ community can increase its potential
- Continue to support each other in “times of peace”
- Highlight and share positive stories
- Take time to appreciate and enjoy successes
- Make a conscious decision to use a platform for the greater good
Why Caleb and Matthew made the decision to work together
- Spend more time together
- Create something together
- Complementary skills (integrator + visionary)
Why you should create a Facebook Live video today
- Spread the message
- The “perfection syndrome” prevents action
- The unscripted format promotes authenticity and connection