“A large part of the marketing dollar is wasted when the wrong offers are made to the wrong people in the wrong place and the wrong times. The IoT creates an enormous, really unprecedented amount of precise information about buyers and their needs. It is a marketer dream that becomes true. “” – Jon Gayer, Sr. Vice President for Marketing, Aria Systems
The term Internet of Things (IoT) is a relatively new concept. It is a very strong concept that has the potential to change the way we work and live. But what does this term mean? In simple words, it is about connecting a number of devices such as security systems, coffee machines, vehicles, etc. to the Internet. If a device has an on and off switch, there is a likelihood that it would be connected to the Internet of Things.
The cost of connecting to the Internet has decreased, while the quality of the Internet has increased in recent years. People around the world have simple access to the broadband internet. We can see that more and more devices are being created with WLAN and sensor functions.
According to technology experts, there will be more than 26 billion devices with internet functions in 2020. The “Internet of Things” will therefore be an enormous network of networked devices and people, a fascinating relationship between devices and humans.
Effects of the Internet of Things
The technology was and becomes a key factor for the redesign of modern men. Everything that can be managed via the Internet is connected. The connectivity of everyday objects enables us to manage physical objects automatically and informed.
It would be fascinating if your alarm clock waves her in the morning and your coffee machine with the brow of coffee notifies you. A network of many intelligent devices that you use every day would certainly improve the quality of your life.
As suggested by leading marketers, an unprecedented network of connected persons and devices would enable the marketers to receive precise and valuable information about the purchase and sale of trends. IoT will help you to improve customer experience and marketing efficiency. I am sure that intelligent marketers have already started making their orientation Marketing strategies With the future. The possibilities used by IoT will be practically endless, many of which we cannot even understand. At the same time, it would be difficult to secure the excessive information that will generate these devices. The best thing that online marketers can do is to learn more about what the IoT is and how it can change the landscape of marketing in the coming years.