By now, every business, regardless of its function, size or geographical location, should be founded online. However, access to the Internet is just a start. Once a business goes online, it needs to look for digital marketing services to make an impact in its market. Today there are more internet users than ever before. Online consumers today are smarter than ever and demand greater value, a better shopping experience and even better products and services overall. To tap into this vast digital consumer spectrum, you need to avoid poor digital marketing practices.
Tech gurus are now saying that search engines have become stricter, ensuring that negative practices are punished. They also ensure that good practices are rewarded. For this reason alone, you should avoid any negative practices when marketing your business online. The aim of this blog is to inform you about the top 11 things to avoid when marketing your business online.
Ignore your target audience
When spending money on paid online advertising, it is very important that you select your target audience based on demographics. This allows you to achieve your maximum return on investment (ROI). If you miss them, you will lose money and not get the results you were hoping for.
Start without a strategy
It is very important that you have a strategy, a roadmap or even a vision of where you want to be after some time in the digital world. If you don’t have a clear strategy, you’ll probably find out things the hard way. This could cause you to lose money, resources and most importantly your precious time.
Mobile-focused interface
Nowadays, there are more and more mobile users than traditional desktop and laptop users. Leaving mobile user experience out of your digital strategy won’t help you at all. In fact, you might lose some of your potential customers. Having a good mobile interface for your digital business is one of the best and most important best practices today.
Give less importance to SEO
Search engine optimization should ALWAYS be at the top of your list. Good SEO will help you get quality, targeted traffic. Losing hope now or not paying enough attention to search engine optimization will definitely mean a loss to your digital presence and limit your business growth opportunities in the future.
Try everything at once
When we talk about a strategy, it should include the careful selection of platforms, the approach, the use of the right marketing mix, among many other aspects. Doing everything at once is not the best idea. You can’t decide which approach is best and which approaches provide minimum returns. Take it step by step.
Use all social media platforms at the same time
It has been proven that not all companies can, or better yet should, use all social media platforms at the same time. A company that gets better leads on LinkedIn should not be followed on Twitter. However, understanding the dynamics of your business and the reach of social media platforms will give you a good idea of ​​which platforms you should attack first.
Get paid followers
You’re not cheating anyone but yourself when you rely on paid followers. They can leave you at any time. It’s much better if you build slowly but originally. Give your target group what they need. You need quality content, a better product or service, and friendly customer support.
It is not possible to do proper link building
There used to be a lot of black hat practices that were ignored by search engines. Those times are over. You will be thoroughly scrutinized and penalized if you do anything that falls under the list of negative practices. No one should do this as they may jeopardize all their efforts and nothing good will come out of it.
Don’t do content marketing
Content marketing is a strategic marketing practice where you can use different types of content to spread the same message. It is of great importance that you integrate and use content marketing to achieve maximum attention and engagement from your target audience. Be interactive and communicative with your audience. This is a very powerful tool related to SEO.
Start without a budget
You have to be willing to pay, even if it’s on a small budget. This is vital to building your brand and increasing awareness of your business. Once you have a budget planned, you are in a very good position to further manage, plan and implement your digital marketing strategies.
Expect instant results
Once you’re done with the basics, it’s time to get some results. Don’t worry, good things come to those who wait. Quick results may be motivating, but they cannot be finite. You need to remain patient and make your strategies strategic.
Reach First is a full-service digital marketing agency based in Edmonton, Alberta. We offer specialized digital marketing services focused on increasing sales and revenue for our clients. You can view the digital marketing services we offer on our website or call us for immediate customer support.