Enterprise content professionals say their biggest challenges are keeping up with demand for content and allocating enough budget for content. accordingly current research by singing And Ascension2.
The report was based on data from a survey conducted in October 2023 among 375 professionals in the United States and United Kingdom who are involved in content production, management, distribution or strategy within their organization.
About 51% of respondents say keeping up with demand for content across channels is one of their biggest challenges, and 43% cite allocating adequate budgets or resources.
About 74% of respondents expect content volume to increase in 2024; 72% expect content production budgets to increase.
About 35% of respondents say their company is already using AI technology to create content.
About the research: The report was based on data from a survey conducted in October 2023 among 375 professionals in the United States and United Kingdom who are involved in content production, management, distribution or strategy within their organization.