If you are a digital marketing specialist, you know that SEO revolves a lot around keywords.
SEO is a very important part of digital marketing. So, if you want your website to rank higher on Google search engine, you should hire a professional SEO agency.
The main goal of professional SEO specialists is to find out what people are searching for, how often they search, and how difficult it will be to rank for a particular keyword. These are all concepts that are taken into account when doing keyword research.
Also Read: What is SEO and Why is it Inevitable?
An SEO specialist carefully sifts through the data, looks at trends, and ultimately creates a confusing list of keywords that can rank high in Google search results.
For a professional SEO expert, figuring out which keywords to rank for, how they currently rank, and how/if/when/why they change is all part of the game.
But an important aspect of keyword research that is often neglected or misunderstood is keyword mapping.
Whether you are an SEO newbie or an experienced SEO expert, the concept of keyword mapping is equally important for everyone.
To provide an accurate understanding of your website’s health in organic search results and how to improve it, keyword mapping is highly crucial.
Read on to learn what keyword mapping is and how to do it right.
What is Keyword Mapping?
In simple terms, a full keyword map is a table that relates URLs on your website to the target keyword associated with them.
It’s a nice visual representation of these keywords because it shows where they belong on your website pages.
Proper keyword mapping will help you create better content for your website, better understand your website’s organic strategy, and optimize your landing pages.
Keyword mapping documents reveal critical aspects of your website. It allows you to better understand the structure of your website and makes optimization easier.
Therefore, keyword mapping is an important aspect of search engine optimization that plays a huge role in optimizing your website.
When should keyword mapping be done?
There are many scenarios where creating a perfect keyword map will strengthen your organic strategy.
Here are some situations when you should do keyword mapping:
To identify new content opportunities
When creating new content for your website, proper keyword mapping allows you to determine in advance the exact purpose of each new page as it relates to target keywords and rankings.
Keyword mapping before content creation is also very useful as it helps you identify content overlaps.
For example, if a suggested page on your site has a central topic that is already addressed by keywords on another page, you can either avoid the topic altogether or create new content for the existing page.
Keyword mapping before redesigning a website
Website migration and redesign are usually the main points for SEO. Aside from the guaranteed drop in traffic, there are many other things that can get messed up when the search engine recrawls the new version of your website.
So if you have already created a perfect keyword map, you can track which keywords/content correspond to which URL on your website. You can also enable more accurate keyword tracking through migration.
Keyword mapping also allows you to keep a close eye on new keywords and develop a long-term content generation roadmap.
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