It was amazing to see how the world is changing digitally. From business to private life: everyone is facing rapid digital transformation.
The impact of technological advancements have affected how every activity and task that a human performs on a daily basis is carried out. Everyone is consciously or unconsciously affected by the trend towards digitalization. Whether we are happy with it or not, we now have to do things digitally that we used to do manually.
Today, whenever we need to examine the impact of digitalization on human life, there are two eras to divide the phenomenon.
- Time before COVID-19
- Post-COVID-19 era
Time before COVID-19
Even before the coronavirus outbreak, the world was moving towards digital transformation at a relatively rapid pace. The e-commerce industry was booming and the number of online buyers was increasing day by day. The focus of business owners shifted from physical stores to online stores.
The shift in focus happened faster than most of us expected. But it still took something to completely eliminate non-digital means of conducting business transactions and other activities of daily life.
People in underdeveloped and developing countries already do things digitally. Paying bills, transferring cash, and completing hundreds of activities digitally had become the norm. But nature had something going on that we didn’t know about.
Post-COVID-19 era
Then came the COVID-19 pandemic, which took digital transformation to the next level. People around the world have been locked in their homes. Sociability became a scarce commodity; The streets were deserted.
The reshaping of our entire living landscape changed the way we did everything before the outbreak. Previously, the customer could choose between the digital or traditional way of completing tasks. These days, the only way to buy groceries, pay bills, transfer money, or do other things is to do it digitally.
What’s next?
Things like the “Internet of Things (IoT), machine learning, artificial intelligence (AI), augmented reality (AR), and virtual reality (VR)” have been introduced in the post-COVID-19 era. We can guess what’s coming next by looking at what we’ve done in the last few years and how fast the IT development has been.
In the future, it will no longer be enough to land at the top of the first page of search engines. Companies need to integrate all of these and other technologies that are currently just concepts. The introduction and implementation of these concepts and technologies must become an everyday matter. Only then can we say that digital transformation has completely changed human life.
Digital marketing needs to be strengthened
After talking about other areas of life, digital marketing is at the center of transformation. It is at the forefront of changing the world landscape. More interactive and innovative platforms will be in daily use.
Knowing this, we will soon be following each other on digital media platforms and taking a giant leap forward in the way we interact with each other. Because this change doesn’t seem to be slowing down any time soon.
Entire houses are now automated. We can’t even imagine how robotics, AI and ML will soon dominate our lives in the future. All the things we’ve ever dreamed about or seen in science fiction movies will soon be our new reality. Digital marketing services are becoming an everyday thing and no longer remain a business term.
Reach First offers the most dynamic and forward-thinking digital marketing solutions for businesses to optimize their visibility, reach and resulting business growth. To get in touch with us, click here.