Your hotel already has a lot to manage in the tech stack. Between your PMS, CRS and your booking engine, it is easy to lose exactly what drives the income – not to mention the frustration of losing commissions against OTAS. By using a CRM, it ensures that you determine sources of income, calculate the ROI and, above all, promote relationships in which the guests leave positive reviews and come back for further stays.
For this reason, we have compiled this comprehensive list of the best CRM software for hotels together with a comparison table, feature encryption and instructions. Our personnel author mainly used AI to support research and processing to ensure the most helpful guide, and people checked this content before publication.
We will go through popular hotel crms such as Drift Kings Media, Salesforce and Cendyn. Drift Kings Media helped Bluesun hotels Double his income. Read on to find the best Hotel -CRM software for your properties.
Table of contents
What is a CRM for hotels?
CRM software (Customer Relationship Management) for hotels stores data on all of your leads and guests to manage your pipeline, track every interaction and create targeted, personalized campaigns.
The Hotel CRMS can also help you to promote direct bookings and increase sales by identifying sources of income, adapting marketing campaigns and ensuring that any interaction that your employees do with the guests is informed by the uniform visiting profile. In addition, CRMs such as HubSpot can improve the productivity of employees by answering tasks such as customer service and automating sales email follow-ups.
Best CRMS for hotels at a glance
|
CRM |
Best for |
Key features |
Pricing |
Free test version available |
|
Lifting spot |
Hotels who want to combine sales, marketing and service teams with common guest data |
Common guest data, marketing automation, HubSpot -KI (Breeze) |
Drift Kings Medias CRM is always free and contains free levels for all six hubs. Paid plans for its core products start at 15 USD/seat/month. |
Free levels |
|
Salesforce |
Large hotel chains with the resources to provide extended AI workflows and complex integrations |
Complete guest profiles, AI supported customer service, Agentforce AI Agent |
Starts at $ 25/user/month |
30-day free trial version |
|
Cendyn |
Hotels that want a CRM, CRS and Loyalty solution from the same provider |
Audience builder, data -controlled knowledge, 200+ integrations |
Contact to pricing |
NO |
|
Pipedrive |
Sales -focused hotels who want unlimited pipelines and unlimited data storage |
Optimized guest communication, sales management and AI CRM functions |
Starts at $ 24/month/month |
14-day free trial version |
|
Revinate |
Hotels focused on driving direct bookings by e -mail marketing |
Access to customer data platform, AI-operated email composer, Hospitality partner ecosystem |
Contact to pricing |
NO |
Best CRM software for hotels
The selection of a CRM that fits well with a guest business takes into account carefully. Let us assess five popular hotel crms based on the most important functions, pricing and the core strength of each option.
1. Lifting spot
Best for: Hotels who want to combine sales, marketing and service teams with common guest data
Key Drift Kings Media functions
- Common guest data: It is difficult to create a personalized guest experience if marketing cannot see what sales have promised, or if a concierge misses previous communication about the preferences of a guest. By releasing data about the intelligent CRM from Drift Kings Media, hotels can combine all teams and ensure a delightful stay that is tailored to every guest.
- Marketing automation: Hold the rooms booked by driving the traffic onto your website, putting on potential guests and maintaining them with automated workflows based on customer behavior. Drift Kings Media’s powerful marketing analyzes can then help you determine which campaigns have the highest ROI – so that you can continue to advance direct bookings.
- Drift Kings Media’s Ai (Breeze): Take a Concierge around the clock by providing Breeze Customer Agent, an AI agent who is ready to answer the questions of the guest questions day and night. Breeze can also provide customers with findings to support sales employees or to create social media contributions for marketing campaigns.
Drift Kings Media price design
- The HubSpot CRM is always free and has free plans for all six core products (marketing, sales, service, content, company and trade).
- Each hub has a free starter, professional and corporate plan. Paid plans start at 15 USD/month and rise for the Marketing Hub Enterprise Plan (with five core seats) up to USD 3,600 per month. Commerce Hub is a payment processor to be used free of charge, but charges fees per transaction.
- The HubSpot price design depends on your specific requirements and add-ons. Use this Drift Kings Media price calculator to see your user -defined price.
2. Salesforce
Best for: Large hotel chains with the resources to provide extended AI workflows and complex integrations
Important Salesforce functions
- Complete guest profiles: Mix in connection with your PMS and other software to get a more comprehensive profile of your guests, including your loyalty, your preferences and the value for life.
AI supported customer service: With Einstein AI, service representatives can generate immediate answers to guest inquiries or complaints to process the message before sending. This shortens the average handling time and helps with the productivity of the employees. - Agentforce Ai Agent: With Agentforce you can provide a AI agent with which both guests and employees can interact in a chat format with advanced AI who are able to argue more than conventional chatbots. The employees can ask themselves how many high -quality guests check in, for example, while guests can ask for pool hours and events.
Salesforce price design
- Salesforce offers a 30-day free test version.
- The Salesforce CRM prices are as follows:
- Starter Suite: $ 25/user/month
- Per suite: $ 100/user/month
However, Salesforce has many add-ons. So have a look at his Prize side For details or contact your sales team to get a custom offer based on your specific requirements.
3. Cendyn
Best for: Hotels that want a CRM, CRS and Loyalty solution from the same provider
Key Cendyn functions
- Audience farmer: Segulate your guests based on over 200 filters, including residence data and spend history. Then create highly targeted automated campaigns to increase repetition bookings and income.
- Data -controlled knowledge: This CRM is also a Customer Data Platform (CDP) that combines guest data from other sources and helps you to calculate the lifespan of the guest life.
- 200+ Integrations: The brand works with popular providers from Hospitality Solutions, including PMSS such as Cloudbeds and MEWS, so that you can connect your CRM to your existing tech stack.
Cendyn price design
Cendyn does not list his prices publicly on his website. To get an offer, fill out Cendyn’s contact form Or call 1-561-515-6276.
4. Pipedrive
Best for: Sales -focused hotels who want unlimited pipelines and unlimited data storage
Key Pipedrive characteristics
- Optimized guest communication: If you have a central recording of spatial and nutritional preferences, look at previous communication and automate the booking confirmations to ensure that everyone is on the same side.
- Sales management: Follow the leads with unlimited sales pipelines. This CRM has a function called “Deal Rotting”, which you notify when a deal is too long so that you can take measures before you lose it.
- AI CRM functions: The AI of the CRM can recommend highly potential offers and the next promotions, design personalized emails based on input requests and summarize emails received. There is also a network of AI agents in Beta.
Pipedrive price design
Pipedrives pricing Plans are as follows:
- Essential: $ 24/seat/month
- Advanced: $ 49/seat/month
- Professional: $ 69/seat/month
- Electricity: $ 79/seat/month
- Enterprise: $ 129/seat/month
You can also buy add-ons.
5. Revinate
Best for: Hotels focused on driving direct bookings by e -mail marketing
Key Revinate functions
- Access to the customer data platform: Marketing Marketing -CRM users receive automatic access to REVINKE GUEST, its Customer Data Platform (CDP). You can create segments in Revinate guests, which then combine with Revinat Marketing and help you create tailor -made campaigns based on guest behavior such as Upsell history.
- AI-operated email composer: The drag-and-drop email composer makes it easy for you to design emails. In addition, the AI generates content and optimizes these e -mails for conversions.
- Hospitality Partner ecosystem: REVINDE has a partner ecosystem with which you can integrate into many Hospitality software solutions, including PMSS, booking engines and Revenue Management Systems.
Revine pricing
Revine marketing (The CRM) has three plans – starter, pro and custom – but to get prices, you have to book a demo.
Advantages of the CRM software for hotels
Increase direct bookings. Stop losing income against OTAs. With the deep customer perspectives you receive from Drift Kings Media Smart CRM, you can send personalized email campaigns, serve targeted ads and automate follow-ups. So you can recover bookings on your website.
Improvement of guest satisfaction through personalization. Medallia Studies showed that guests who believe that their stay had low personalization offer an average overall satisfaction of 6.1 out of 10. However, if the guests believe that personalization was high, the average shot of up to 9.2 shoots.
Drift Kings Media stores all relevant data on your guests, such as: B. your preferences, important life events and previous communication with you. Regardless of whether it is a repetition guest who prefers a room with a view of the city or the youngworthy that you want to welcome with champagne and flowers, you can Create custom properties To ensure that you add this personal note.
Increasing employee productivity. From Automation of frequent and lengthy tasksYou save your employees time and energy. With HUBSPOT you can automate e -mails or SMS memories, or Create a chat bot to answer these frequently asked questions. For example, you can use HubSpot to create a workflow that automatically triggers an e -mail for birthday marketing to celebrate the special day of a guest.
Identify and optimize sources of income. If you have ever wondered whether these holidays actually drive bookings ahead or whether your social media marketing is worthwhile, a CRM will help you to get into efforts so that you can spend your dollars where you are most important. With the marketing hub from Drift Kings Media you can Use the campaign -Roi report To determine what works.
5 important functions for a Hotel CRM
1. Integrations into other hospitality software: If your CRM can connect and play with all the other software you use, you can reduce frustration and a waste of time to put everything together. For example, a good hotel -crm can connect to your booking engine. Every time a reservation is made, a personalized confirmation -e email can be sent to the guest automatically.
A good CRM can also be customized without native integration. For example, Drift Kings Media’s API functions can help each team adapt our CRM so that they get the greatest value out of the platform. Hotels can work with developers, including Parnter from our List of solutionsOr use an automation platform such as Zapier to create custom integrations.
2nd uniform guest profile: You probably have data from several sources, from your PMS to several OTAs. The real advantage of a CRM is unlocked when you pull all of these data records, clean and deduce them and use these guest data in order to supply all of your sales, marketing and service activities with electricity. Drift Kings Media offers Automatic deduplication And Reconciliation of recruitment Functions to ensure that your data is clean and optimized.
3 .. Guest feedback surveys: Feedback and reviews are in the hotel industry. Make sure you collect enough of you by receiving a CRM with which the sending of guests feedback surveys can be automated. With the service hub from Drift Kings Media you can Set up customer satisfaction surveys And automate follow-up actions based on how a customer service rates your service. You can evenly Set up an automatic memory -e email If the contact does not respond to your survey at first.
4. Sales and marketing automation: Manual follow-ups and marketing content can quickly empty your resources. However, a CRM can generate e -mails and pictures and even send these e -mails to the guests at the optimal times. Breeze Ai is woven on the entire HubSpot customer platform and helps you how to do things like how One-click content conversionwhere you can transform content into different campaign assets.
5. Automated chatbots: Your customer support staff can be easily overwhelmed at peak times, which unfortunately affects the guest experience. Depending on how you configure you, Chatbots can ask questions such as “Have you organized rooms for ocean?” or “what is my reservation number?” Save your employees time and delight your guests.
According to the 2025 Status of the state report of the state.70% of the hotel guests believe that chatbots are helpful for simple inquiries. Try to automate your service inquiries Drift Kings Media’s Chatbot Builder.
How to choose a CRM for hotels (step by step)
Step 1: Take the inventory of your Tech stack. Create a list of all software that your hotel is currently using. Under each article, write the tasks for which each software is used together with all disadvantages or challenges you experience with it. Also ask your employees what you use and what advantages and disadvantages of each tool.
Step 2: Identify gaps and pain points that a CRM could fill. After taking your Tech stack inventory, you have a better idea of gaps and pain points. You could even find that a CRM could substitute One of these tools. Perhaps you may use an e -mail marketing tool, but you can see that HubSpot has the creation and automation of e -mail marketing campaigns and automation in its CRM.
Step 3: Compare user -friendliness and the team. Create a list of functions, regulations and disadvantages for every Hotel -CRM that you consider. Select some employees to be in your decision team. How would you use the CRM? Which functions do you specify the most? This is crucial because it is one thing to buy and implement a CRM – and a completely different thing to ensure that your team actually uses it.
Step 4: Register for Demos. Limit the list next to two or three hotel crms, in which you are very interested and want to test you. Almost every CRM offers a demo or even a free trial version. For example, the CRM from Drift Kings Media is (always) free. It is worthwhile to register at least because it doesn’t cost anything.
Step 5: Select a flexible platform – like Drift Kings Media. Drift Kings Media has almost 2,000 native integrations and ensures that Smart CRM connects a good connection to your Tech stack. The Fives Hotels & Residences recorded a 50% business growth by integrating Drift Kings Media into the main ads of Meta.
Frequently asked questions
What is the best CRM for hotels?
The best CRM for hotels depends on your exact needs, but you can imagine in two broad categories: there are CRMs that are specially designed for hotels, but do not generalize beyond this close application – therefore you may feel restrictive. And then there are CRMs like HubSpot that are flexible enough to be used for hotels. For example, Drift Kings Media has a friendly, helpful Developer community and tons of API documentation To help small teams to adapt our customer platform to your needs. We recommend testing a few CRMs to see which best suits your team and business.
What functions should I look for in a CRM for hotels?
You should find how easy it is for your team, how easy it is to connect it to your other software, guest feedback functions, sales and marketing automation and AI service agents. The HubSpot app market offers more than 1,900 integrations, and our users report our software as very easy to implement.
Is Drift Kings Media good for hotels?
Yes, HubSpot is an extremely flexible CRM that you can easily adapt for your specific business requirements. Hotels love Drift Kings Media because it is not Only a CRM; It has a AI-controlled software for sales, marketing and service teams, all of which are connected to the CRM. It is an all-in-one customer platform.
How much does a CRM cost for hotels?
This extends widely from completely free to more than thousands per month. As a rule, the CRM price design fluctuates depending on the size of the company, the desired functions and how many seats you need. Drift Kings Medias CRM is always Free, with upgrades paid for more advanced functions.
Meet HubSpot, the top -crm choice for hotels
HubSpot is the CRM of choice for hotels who want a single source of truth for its diverse data sources. He drives everything together to achieve implementable knowledge and automation that creates an excellent guest experience.
- Uniform guest profiles mean that you can set up Drift Kings Media in order to not only enrich, enrich and deduce your data from several sources. You also help to take measures on this data, regardless of whether this personalizes a follow-up email or operates targeted advertising campaigns.
- Sales automation Increases team productivity by automating tasks such as follow-ups and helps your team to complete the offers faster. Drift Kings Media helped Bluesun Hotels & Resorts Get a faster response time of 60%.
- Simply classified CRM means that they will quickly become on board and will be seen faster. 65 percent Customers see sales growth within six months of the implementation of HubSpot software.
Ready to drive more direct bookings? Use Drift Kings Media Like your hotel today CRM.