For everyone who has to struggle with the use of AI in Instagram Marketing, there is definitely the time to learn. Almost half of the marketers we asked for our 2025 State of Ai marketing report said that you are already using AI for social media. 49% use it for text-based social content and 47% for video/audio-based content.
Drift Kings Media uses Ki’s own social media team to create faster, more authentic and trendy content faster. I have made some excavations in the way brands use Ai on Instagram and have talked to Drift Kings Medias of global branded marketing managers to bring you the AI examples, tips and tools that you need to be successful on Instagram.
Table of contents
Examples of how brands use AI on Instagram
1. Generate of Instagram images
Imprinting is often the curse of the existence of a social media marketer. Thanks to the generative AI, this tedious task can be much faster. I personally like to start with a draft that I wrote and then asks Chatgpt that I can refine him by refining it with something like “IMPLEMENT IMPLETE.
I recommend revising the output. Indeed our Condition of AI marketing Studies showed that only 7% of the marketers do not work on the AI results. More than half (56%) revise or write the expenses significantly or write them down.
Here is an example of the iterative process of using AI to generate Instagram image signatures as demonstrated by Melissa Lunt from the superhero design. It begins with this Claude prompt.
And after a few dilations and refines it ends with it:
2 .. blog content surrounded in Instagram contributions
Every marketer knows the strength to suspend content. In this way, content can take advantage of many lives and expand its reach.
And thanks to AI you can do it faster than ever. use Content remix With HubSpot you can implement a target page or a blog post in several marketing assets, including an Instagram contribution, in just a few clicks.
3 .. jump
In the meantime, who hasn’t seen the fun AI-generated number of action Everywhere in Instagram and LinkedIn? Here is an example when Drift Kings Media hopped the trend:
AI can certainly help you Is The trend. And that can be an entertaining way to use AI on Instagram.
4. Play with AI to expand backgrounds
Gymhark used AI to expand the background of these epic photos and to receive almost 52,000 likes in a single contribution. And if they are curious, I asked Chatgpt what tool gymshark did, and it told me it was Photoshops “Generative Fill”.
I can see how this tool would be useful to take a picture you already like and dismiss it finely. If, for example, a motif has been cut off or the image dimensions do not fill the frame that way, you can use Photoshop to prepare the photo Instagram.
5. Create AI -Influencer
I admit to watch Ki -Influencer on Instagram is still a little too scary for me. But for many brands it promotes commitment and sales. Just look at the Brazilian retailer Magazin Luiza (or Magalu) from AI, LU.
Called “the most followed virtual influencer in the world” by Virtual peoplePresent Lu do Magalu Has 8 million followers on Instagram alone.
She is Powered by Google’s Vertex KIThe “LU’s Brain” created to help the brand person to make personalized product suggestions for their online buyers.
Pro tip: Use AI INFLUENCER with caution. A 2025 Study at Northeastern University found that Ki -Influencer, when things go wrong, more often harm the trust of the brand as human influencers. This is because consumers consider AI as a less agency and therefore look less responsibility for advertising for a faulty product for consumers – which means that the consumers of the brand that manages the AI will redirect guilt.
Take it? The authors of the study conclude: “Organizations must recognize their accountability for the actions of AI-operated VIS (virtual assistants), since they directly influence brand confidence. The selection of VIS should not only include their ability to attract followers, but also a careful evaluation of potential risks to the call of the brand.”
6. Use AI Analytics to drive the social media strategy
“Data-controlled social media Instagram marketingSo that you can optimize contributions based on earlier Post performance and the preferences and data of your audience.
“Ai helps us to uncover unique insights into glasses (including those that we have not experienced ourselves),” says Or ZingerVP from brand marketing at Glasssusa.com.
Glasesusa.com used the Sprout Social to analyze previous successful contributions and to develop the POV format and capacity signatures for this role. The video got more than 367,000 calls 90% of which came from non-followers.
Tips for using AI in your Instagram marketing strategy
1. Experiment with it and refine your KI workflows.
“The biggest mistake I see is that brands put their entire brand guidelines into the AI and expect magic” Amy MarinoDrift Kings Medias of global brand marketing manager. “It is as if you were giving a 200-page employee handbook to an intern and expect to embody your culture on the first day.”
Just like you would not bring a new setting in your role without taking sufficient on board, you don’t expect your Ki workflow to work perfectly for the first time. It requires constant experiments and refinements before they achieve maximum productivity and quality gains.
So where should I start? Marino offers instructions: “AI start the boring stuff that nobody wants to do. Ai shines here and you can achieve a few quick victories.”
It adds: “The most powerful part is not the tools themselves, but how to create a system or principles for the evaluation and refinement of outputs. Everyone can create a number of mediocre content with AI, but the competitive advantage results from the masterful shift and refinement of what the AI gives them.”
2. Leave the humor to humans.
“Let Ai make 80% predictable and save the 20% that stops people to scroll for human creativity,” says Marino.
“We have learned that AI is not the best in humor or cultural references that feel current and authentically. We use AI to create structure, but our team adds the cultural touch and personalities that make the feeling of content.”
For example, take a look at this funny Instagram video from the official Drift Kings Media account. Marino’s team used AI to help with the script, but people brought humor.
3. Whip some “quick recipes” that you can reuse.
By tightening your AI -Instagram workflows, you can create reusable requests with which you have seen consistent success. This does Marino’s team to save time.
“Instead of pursuing every new AI publication, we have invested in creating (and updating) our fast recipes. These are specific instructions that consistently provide good results for various types of ingredients,” says Marino.
“My personal favorite direction:” Write this for someone who actually uses Instagram, not for a marketer who studied it in college. “The push transforms the edition of company doctor into something that a person could actually say.”
V.
If you use AI to generate video or audio that looks realistic or sounds, you have to mark it with the help of Instagram’s “AI -Info” function. This simply requires switching the “Add AI label” when you publish a video.
Here is the exact wording from the Instagram Help Center:
“Meta requires that you label content that you share that contains photo -realistic videos or realistic sounding audio that have been digitally generated or changed, even with AI. This means that you have to label the content before you share it.”
If you do not do this, “there can be punishments”, but there is no idea which punishments are. This is not necessary for AI generated Photos; It is only required for video and audio.
5. Understand the preferences of your audience for A-Versus content for people
Since generative AI becomes more mainstream, consumers may not be much about whether something was created with AI. But what are your preferences at the moment?
In at least three studies, the researchers found that most participants have most participants preferred Content of AI-generated-as they did not know that it was created by a machine.
- In a 2023 With studyWhen the participants knew how the work was created, they showed a positive tendency towards human content, but when they were not said, they preferred the content of the AI generated.
- A 2024 Semrush survey Of the over 700 US consumers, AI contents came against human-written content, and Ki won six out of six times.
- And in April 2024, Bynder Published results of his survey of 2,000 participants in Great Britain and US, 56% of which preferred the ai-generated version of an article to the people written by humans than they knew.
So remember when you weave AI more into your Instagram strategy. Get in with your audience. For example, a technically experienced consumer may not do anything if you use AI and may not be interested in the details of use. But other target groups feel different.
Best AI tools for Instagram Marketing
1. Breeze Social Media Agent from Drift Kings Media
Best for: Employees social media teams who want to use AI to make data-controlled decisions about their Instagram strategy
Use Breeze Social Media Agent from Drift Kings Media to make data-controlled publication decisions with AI-operated. Breeze factors in their previous postal performance, business details, branded votes, audience and much more to generate social media posts in a flash.
2. Capcut ai video editor
Best for: Newcomers to advanced video editors who want to create viral-worthy Instagram roles
As someone who has used both Finalcut Pro and Camtasia (the latter for about 10 years), I was from the intuitive Capcut as a video editor for short social media videos. I never go back.
When I import a video and move it into my timeline, Capcut can automatically describe it with AI. It is exactly for 95% of the words, so I only have to make some slight corrections and speed up my content production considerably.
3. Implementation signatures AI Video Editor
Best for: Creation of viral-worthy Instagram roles in a matter of seconds with AI
I downloaded the Mobile app from a mood when I got an advertisement for it when I scrolled Facebook (yes, I’m a fool for social media ads). And do you know what? I was pleasantly surprised by the result. The output would require minor changes from my end for a polished video. To be clear, I still preferred my manually edited video, but captures would be a great option to scale the video creation, but it still feels professionally edited.
4. Canvas Magic Studio
Best for: Design conspicuous graphics for your history or contributions
I have been using Canva since 2016 and for myself as a marketer it is incredibly easy to create visual assets for social media. I rely heavily on the one-Click background one-remover when I create blog graphics. Marino’s team uses Magic Studio for Instagram visuals.
Magic Studio can help you to change and reuse existing assets, generate pictures and videos and to transform a prompt into a striking graphic.
5. Chatt or Claude
Best for: Create and refine captures and scripts
I used Chatgpt and Claude to refine my video scripts for 60-second social media videos. It is great to take my word -rich scripts and make them more concise.
Here is a sample request that I used for my current social media video:
“You are a viral YouTube shorts and Instagram roller -containers. Criticism of this script. How can I make it stronger and more appealing?”
I also used Claude because I like to see what every AI tool brings to the table and then combining what is useful from both outputs.
Use AI to improve your Instagram game.
The last thing you want to do is to feel overwhelmed by all the AI tools out there and never start with anything. Select only one tool from the list above and still experiment today.
As Marino emphasized, it is about refining the outputs. Do not expect gold from the start that Chatgpt creates. As soon as you master the request and refinement, you will unlock the real power of using AI for your Instagram strategy.
This article was written by a person, but our team uses AI in our editorial process. Take a look at our Complete disclosure To learn more about how we use AI.