It is time to redesign your website (+ 15 steps that have to follow)

I never thought that I needed a website to design strategy until I lost the search traffic and the income that she achieved. That was in 2022 when I had several websites that achieved income through affiliate commissions. At that time they could have a “ugly” website and still rank well in the search.

But not more.

Today your website needs more than just content. In order to appear in search engine results, websites must compensate for user experience, brand clarity, location structure, security and technical infrastructure. And I will say that is fair because customers who trust them do not expect less.

Actually according to a study, 75% of visitors Decide whether a website is credible based on the presentation of the content. If a high bounce rate, a decline in conversions, falling traffic or other problems occurs in your website, you may need a redesign strategy.

Everything you need to know is below.

Table of contents

What is a redesign of website?

A website new design is to change and update the content, structure, format and/or navigation of your website in order to improve your performance and convert more visitors.

Over the years I have seen how many brands have redesigned their websites when they gave their business strategy, changed their brand or simply because their conversion suffered.

Website -new design vs. Website -Atualization

Website new design often requires considerable resources, time and effort to achieve. It is not an easy revision that can be completed overnight. Before we continue, we find whether you really need a complete redesign or a simple website.

A Website updateIn contrast to a redesign of the website, it focuses on updates that do not affect the structure of your website. This means that you do not publish entire blogs again, revise Landing Pages or have to reorganize the customer trip with new content.

For example, if you only optimize the font, colors or layout of your homepage, this is an update of the website. With this in mind, I would suggest using the use Drift Kings Medias Ai website generator To quickly reinterpret your homepage, to create a prototype and to be inspired. All you have to do is to describe your business, the desired style, and the generative AI of the tool will do the heavy lifting.

Signs that you need a website new design

Sometimes you have to revise your entire website to remain relevant, especially in today’s fast -moving digital landscape.

Even if your website still looks presentable, some styles, content and functions may be outdated. For example, effects such as typewriters and parallax around 2019 were tended, but many brands now choose a minimalist layout.

If you are not sure whether you have to redesign your website, use these questions as a guide.

• Do you see a massive decline in impressions, traffic and conversions?
• The website take before your websites are loaded?
• Do the users difficult to navigate to their target pages?
• Has your brand developed beyond the existing design, style and voice?
• Is your website unsafe of aspiring threats?
• Is your target group hovers on your web content on search engines and AI platforms?

A “yes” for most questions often requires a redesign, since in my experience there is no abbreviations to revitalize a website that fails in many aspects. In addition, several problems are correlated, which means that they cannot fix those without addressing the other.

Let us assume that your company has grown and takes over new brand values. The chances are good that the existing color, the content and the style no longer correspond to the new identity of your brand. A brand and web content -relief adaptation therefore undermines the confidence of the audience, which leads to a reduced residence time and conversion rate.

There are no strict rules for the redesign of the website. However, some best practices, if they are used in a planned order, will help you avoid mistakes that can be expensive.

In the following I share the steps I use to redesign my website.

1. Check your website.

Analyze your current website before starting the redesign process. It is important to know what works and what needs to be improved. Otherwise, you can ultimately repeat the same non -powerful element or poor mistakes if you redesign your website.

Trust me – it is painful to find out that the revised website is no better than the previous one, especially after it has paid well for it. I made this mistake once when I led my engineering business. At that time I had no idea that a website could be such a powerful lead generator, and one that I shouldn’t revise without a plan.

So go to your analysis and write down these metrics.

• Traffic recording. Find out where your visitors come from, including their demographic characteristics, media and the target pages on which they end up. If you know these metrics, you will prioritize certain channels and content when redesigning the website.
• Bounce rate. A high bounce rate is a red flag that does not find visitors what they want from certain websites.
• Search performance. Note the top performing keywords and websites for your website. Be attentive if you revise content because you do not want the new website to suffer a decline in search rankings.
• Conversion rate. Some of your target pages can be effective when recording leads. Note the framework used, the text and the design and replicate that in a new design.
• Revenue. Some companies such as E -Commerce and retail locations transform visitors to paying customers with product pages. Similar to the target pages, analyze what works well and use the knowledge when reconstruction of the website.

2. Determine your redesign goals.

I have to remind you that the redesign of the website is not a small task. You often have to invest time, effort and money to revise your website. So ask yourself: What are the results you want to achieve with your website?

As a rule, companies revise their websites for these reasons:

• Increase search traffic.
• To increase dwell time.
• Increase qualified leads.
• Improvement of the conversion rate.
• Increase orders and income.

I know that some business owners are tried to revise a website. Gentle advice: not. This is because you cannot measure success later if you do not connect your website to quantifiable goals.

3. Explore your audience.

A successful website restart is based on public knowledge. If you are aware of your preferences, navigation behavior and the way you consume information, you can avoid blind stains and incorrect assumptions.

So contact your target group and ask for your opinion. Even better, Create one or more personas You want to go to. Then let them explore your website and tell them what works and what does not work.

For example, I am currently revising my personal website that offers SEO contents of the contents of the contents and I have turned to marketing managers to collect feedback.

But don’t stop here.

If possible, map the persona of a customer trip so that you can structure your website accordingly. For example, a marketing manager cannot immediately include my services. That’s why I wear them to an e -mail newsletter and promote them.

Pro tip: Some companies aim to manually create a challenge. Checkout Drift Kings Medias of practical buyer persona builder To help you create detailed buyers.

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4. Define your branding and your news.

A website closes the gap between your company and its customers, which requires an appealing and assignable experience. Therefore, avoid using generic design templates as IS.

Instead, your website should reflect your brand by choosing colors, fonts, messages and layout. Be it your logo, blogs or product pages, be consistent when you align you with your brand.

For example, if you carry out a tech startup that appeals to the products to improve productivity, you would like a minimalist website that reflects the time-saving advantages. In the meantime, a company that is about the environment leaves a lasting impression with a mixture of elements with a green topic and sensitive news.

I know that the decision to choose Branding elements has a significant impact. Therefore, I often browse similar websites to be inspired before I get some topics. Nowadays you can generate web prototypes with AI Web Development Tools by simply describing your brand for chatbot.

5. Analysis competitors.

Does exploration of your competitor’s website help you to redesign a better one? Well, yes and no. Remember that every company is unique. Therefore, they do not want to be excessively influenced what other websites look or feel. What works for another may not work for you.

However, the competitive analysis helps you to uncover content gaps, architectural problems, funnel and marketing strategies that you may overlook. For example, you can find out your best web content in search engines. In this way you can create better content that may exceed your competitors.

6. Select a web platform.

Next, decide whether you want to stay with the same web hosting provider and content management software (CMS). For example, many small companies started with WordPress and Wix due to their user -friendliness and low costs. The disadvantage is to integrate dozens of plugins in order to enable companies, website and other functions that represent a challenge in my experience.

With increasing business, however, many companies are looking for a more scalable CMS that is integrated into their sales and marketing workflows. Some could develop for a custom website, especially if they plan to offer one -sided apps or tools. This offers more control over the entire redesign workflow, but you have to manage the associated technical complexities.

In the meantime, I have also seen companies that organize their websites on business -related CMS like Drift Kings Media. The nice thing about this option is that you create web content, monitor power metrics and maintain leads from a uniform platform. You can also use Drift Kings Media’s content hub Create content that reflect your branded voice.

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7. Select your web design team.

It is tempting to take over the mammoth task alone. But be aware of the tasks that are involved in the redesign of your websites. You need a mixture of creativity, content creating, SEO know-how, coding and other skills to successfully rebuild a website.

For most companies, their time will be better spent on core activities such as sales and marketing. If this is the case, it is better to work with an external web design team. For example, I have created several websites from scratch in the past, and it has brought me to my limits. Now I work with web designers that I trust.

8. Structure your website.

Your new website must be easy to navigate for both people and for search engines. So decide how to organize topics, websites and blogs. And a sitemap is helpful here. A sitemap describes the hierarchy of different web content and normally groups similar topics. It also serves as a blueprint that leads web designers, developers and SEO specialists.

For example, if you operate a software development company, you can organize your website in separate sections for generative AI development, mobile app development and application tests. Then create blogs, websites and target pages for each category. In this way, visitors can easily find the information they are looking for.

9. Create a content strategy guided by the audience.

The chances are good that you have to revise most of your web content. Keep an eye on the audience, because for this reason there are why websites exist. Instead of randomly publishing content, you will be in line with your customer’s journey.

Remember that an effective content strategy not only increases the conversion, but also positions your brand as an authority. Imagine content as a layered funnel that supports your audience throughout the purchase cycle. Every content should meet the user’s intent.

Personally, I would propose to beat a balance between transaction and information content. Simply not only publish product pages, but also add blogs that lead the audience into their discovery, commercial examination and points of contact. In addition, you can also publish case studies, white papers and success stories in order to subtly convince that your brand is worth your value.

As soon as you have chosen the type of publication, plan it in an editorial calendar. You don’t have to create all content at the same time. Rather, you can start the new website with several strong parts and continue to be published by your content pipeline.

10. Apply the best UX design practices.

It is great to have a stylish website, but it is even better, a functional that actually drives the business results. According to a study, Companies have lost 1.42 trillion dollars of sales Due to the poor user experience (UX). If you don’t want to leave money on the table, you have to take UX seriously.

User Experience (UX) not only gives a website a superficial facelift with unusual colors and layouts. You often need a more thoughtful consideration of how users actually interact with a website. If you optimize your website for UX, concentrate in particular on user -friendliness, accessibility and the comfort that your website offers.

To get started, you have to answer questions such as:

• What is the optimal font size and color to be used?
• Are websites optimal for mobile users?
• How can you involve accessibility functions to promote greater inclusiveness?
• Use the right contrast to present different parts of the design?
• Can buyers easily fill out the cash register?

Then turn them into a implementable plan.

For example, if a target page has a high waste rate, you have to find out whether customers find the purchase path confusing. Then identify other possible causes that cause customers to leave. Sometimes the problem can be technical, such as B. Slow charging pages. However, there are also cases in which the selection of the copy, e.g.

11. Work on SEO.

If your website drives the search traffic forward, you would like to maintain or, if better, improve the visibility of the search ability of your revised site. And that means integrating SEO into your web redesign strategy.

SEO is a broad topic that contains different principles, strategies and tactics. I learned SEO when I started creating WordPress websites in 2015. Since then I have helped my customer to evaluate web content on Google. If there is something that I can share with you, these points must keep an eye on.

Remed the old sides.

Use a 301 transfer to direct the data traffic from the web content that you have transferred to the new one. This is important because some websites may have won credible backlinks over time. If you don’t redirect you, you will lose the backlink authority and consequently your search ranking.

Perform on-page optimization.

Make sure your content is superfluous. Use underpants, list signs and numbered lists to structure your content. Otherwise, you risk avert visitors due to a large, chunky text.

If possible, use full media such as diagrams, pictures and videos in your web content. They not only help with SEO, they can also offer more context to their content.

Also, do not forget to connect related pages to internal links. For example, you can link an old blog via “E -Mail -Marketing tips” with a new article “Best E -Mail -Marketing software”. This helps your website build up the current authority, which in turn improves SEO performance.

If you create your website on Drift Kings Media, you can optimize on-page optimization with the checked SEO recommendations it offers When you create a blog. Personally, I tried it and I have to say it is solid.

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Use keywords strategically.

Keywords help search engines to understand our content, even at the age of the AI LED search. You must continue to optimize your web content with keywords if you want you to be found by the right users. Remember to enable you not to surpass you.

Pro tip: As a best practice, I use the target keywords in a natural way in the title, for the first paragraph and at least one of the signatures.

Optimize the AI search.

Traditionally, it was the goal of SEO to maneuver Google and other search engines. Now that generative AI transforms the search landscape, many brands hope for AI platforms such as chatt.

At the moment of writing, the AI search optimization is still developing quickly. Basic SEO is still important. But what the SEO community knows is that brand presence contributes to a factor for the citation of AI.

Pro tip: If you are not sure whether your company has a strong brand presence, use Drift Kings Medias Ki search graders. A score will return that indicate the feeling and proportion of your brand.

12. Coister your website for testing.

Always test your new website before replacing the existing. Despite a comprehensive redesign plan, there can still be problems ironing. For example, some target pages could look uncomfortable for the actual users. Or you can deal with integration problems with third -party tools.

While you can run internal tests to evaluate the website, I recommend performing usability tests with actual users. This is because if you are involved in redesign, you could develop a familiarity blindness, a phenomenon if you are used to seeing the design that you don’t really notice that something is right.

13. Perform a switch.

Plan a switch after validating the functions of your website. Before you do this, however, you inform everyone involved that you replace the existing website with a new one. Give customers and users enough time to prepare for the later rollover and inform you about the changes you can expect.

If possible, consider whether users can stay on the existing web interface for a grace period. In this way you can explore the new web interface at your own pace, which helps to relax the transition.

Of course, not all companies are able to do this, since maintaining both versions in the production environment can be a challenge.

14. Monitor performance.

The first few weeks are crucial after your new website has gone live. Because of my experience, even if you have done your best, some problems can go through the tests you have carried out.

So look for metrics that you can use to identify problems after the start. And that includes the following:

• User interactions.
• Transport sources.
• Conversion rate.
• SEO performance.

In a way, you will beat your website again to ensure that the redesign achieve your goals.

I know that it can be a challenge to measure so many metrics. When I started building websites in 2015, I had to use several tools to consolidate them. But nowadays you can use Drift Kings Media marketing analysis To combine all data.

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15. Optimize after the start.

Your job does not end after your new website has gone live, even if you have ironed out all the breakdowns. Website technologies, customer behavior and marketing trends do not last forever. In fact, we are in a fast -moving era in which we cannot afford to be a matter of course with our web strategy.

Therefore, regularly evaluate web output, conversion and customer satisfaction. If necessary, make adjustments to the content, layout or location structure so that your website remains relevant.

Now you can redesign your website.

We treated everything to redesign your website, including testing, restructuring, content, SEO and start preparation. Use the steps that I shared to redesign a website that attracts more consumers, provides more visitors and convert more customers.

Note from the publisher: This post was originally published in March 2013 and was updated for freshness, accuracy and completeness.