Having great product pages is important for your sales. Finally, people choose to click on this buying button. In addition to optimizing your product pages for the user experience, you would also like to ensure that these pages work for your SEO. You could think that this is obvious. So we will show you a few less obvious Elements of the SEO product page in this article. And we will explain why it is so important to take these things into account. Let’s go!
1. The basics of the SEO product page
The most important thing first: A product page in an online shop is also a page. This means that all SEO things that are important for their content are also important for their product pages. Of course there is much more about product pages. But for the time being, this will be your basic optimization. Tip: If you do not offer products that are not so imposed on your website, you would like to read our contribution about SEO for boring products.
Let’s start with the basics.
A great title
Try to concentrate on the product name and correctly conclude the name of the manufacturer. For example, if your product is a small part of a larger machine (screw, pipe), you should also include the SKU. People could especially look for it.
A correct and clear product description
It is tempting to use the same description as the manufacturer of the product, but you really shouldn’t. This description can be found on hundreds of websites, which means that it is a double content And A sign of low quality for your website (on Google). Remember you want to prevent double content at any time!
Now you may think: “But all my other content (content pages, category pages, blog) are unique!” However, if the content on hundreds of product pages is not unique, the majority of the content of your website is still not up to date. So take the time to create unique content! And if you need help, the Yoast WooCommerce-Seo plugin has product-specific content and SEO analysis with which you can create great product descriptions.
An inviting meta description
A product page usually contains a lot of general information, such as the dimensions of the product or the terms of use of your company. To avoid that Google uses this non -related text in a meta description, you would like to add a meta description to your product pages. It is probably more important than adding one to your content pages!
Try to find unique meta descriptions next. This can sometimes be difficult. You may find a kind of template where you only change the product name per product. It’s okay to start. Ideally, all of your meta descriptions should be unique. Yoast SEO has various AI functions that help you.
Choose a great and easy to remember URL
We recommend using the product name in the URL. However, keep it short and easy so that it is still readable for site visitors.
Add high quality and well-optimized images with the right old text
Insert the product name at least the main product image. This helps you to make the visual search better. Don’t forget video either – if applicable.
Concentrate on your UX product page
Last but not least: UX or user experience. This is an important step because it is about making your product pages as user -friendly as possible. It is also an important part of the holistic SEO. UX have many parts, which is why we wrote a contribution with the UX examples product page. Read it!
Read more: Write great product descriptions with WooCommerce SEO »
WooCommerce SEO simplified
Improve the visibility of products and drive more traffic to your online shop.
2. Add structured data for your products and achieve extensive results
Structured data is an essential part of a modern SEO strategy. You simply can no longer do without structured data for your product pages because you help your product page to stand out. For example, there is a specific one Product The scheme with which you get highlighted search results and so -called, rich results. These are ideal for the visibility of your website and can also increase your click rate! And if you mark customer reviews with Review Structured data is displayed in the search results. If you see these beautiful stars under a product page, you should convince people that you should check your website!
Another reason to add this is to manage customers’ expectations. Your visitors know their price in advance and the product is still in stock. How is that for user experience?
Search engines and KI/LLMS will better understand your page
Structured data are also important for your SEO product page, since the most important search engines have developed this markup and not the W3C consortium. Google, Bing, Yahoo and Yandex agreed on this markup so that they were able to identify product pages and all product elements and properties more easily. Why? So you could understand a) these pages much better and b) show them rich snippets as follows:
The Product Scheme tells the search engine more about the product. It could contain properties such as product description, manufacturer, brand, name, dimensions and color, but also the aforementioned sku. The Offer The scheme contains further information on price and availability such as currency and shares. It can even be mentioned something priceValidUntil Search engines know that the price offer is only for a limited time.
Add structured data with Yoast SEO
Increase the presence of your website with powerful scheme -structured data functions that are contained free of charge with Yoast SEO.
Options to add structured data for the SEO product page
Scheme.org has many options, but only a limited series of real estate is supported by search engines. For example, look at each other Google’s page Structured data on product pages To see which search engines expect in your code and what you can do with it.
For this reason, you would like to add scheme.org data for the SEO product page: it is easier to see that Google contains important extras in Google. If you have a WooCommerce shop, our WooCommerce -Seo -Plugin takes care of many of these things behind the scenes.
Read ahead: Rich results, structured data and scheme: a visual guide that you can understand with »
3. Add real reviews
Reviews are important. Actually, 74% of consumers Say that you check reviews on at least two websites before buying something online or on site. Although not every online reviews are familiar, many can be very helpful.
If you are a local company, online reviews are even more important. Most reviews are usually extremely positive, but it could only be the negative reviews that convey a better feeling about what is going on with a company or a product. In addition, it is another way to show your company what to show with fantastic certificates.
Try to get your customers to leave reviews and then display the reviews on your product page. Do you get a negative assessment? Contact the writer, find out what’s going on and try to mitigate the situation. Maybe you can transform your negative assessment into a positive. Plus: You have gained new insights into your work.
If you are not sure how to receive these reviews and reviews, visit our blog post: You will receive reviews and reviews for your company. And don’t forget to mark your reviews and reviews Review And Rating Scheme How search engines can pick them up and display extensive results on the search result.
4. Make your product page at lightning speed
Nobody likes to wait, especially if you surf a mobile device. Many buyers now use their phones to make purchases so that the speed on their product pages is of crucial importance. Visitors can expect immediate access to content and search engines reward this expectation. Compress pictures, implement reaction -quick design and rationalize scripts to improve loading times. Test your mobile layout regularly to identify and fix problems before you affect your users. The prioritization of the mobile performance not only meets your customers, but also with search engine preferences, which means that you may increase your SEO ranking and increase traffic.
Remember a quick, mobile-friendly website is a win-win situation for everyone involved. To make it easier for you to get started, you will find a contribution about how you can improve your core -web vital values.
5. Test your product page
If you look at the numbers in Google Analytics, Search Console or other analytical tools, you will get an insight into the finding and interaction of people with your side. These findings can help you improve the performance of one page even more. However, there is another way to ensure that your product page is as great as it can be: user tests. There are also many ways to achieve more value from Site visitors with A/B tests.
How user tests can help you
Testers can find many problems for you, such as B. the terrible use of images (including non-functioning galleries), poor treatment of products outside of existence or inaccurate shipping and return information that can lead to trust problems. Now you may think: Certainly my website does not have these problems! But you would be surprised.
In its UX research project product page, the Baymard Institute found that:
“The results on the high level show that only 49% of e-commerce websites have an overall ‘decent’ or good ‘UX performance for their product pages, while 51% of the websites have’ mediocre ‘or poorer product pages implementations. At extreme ends of the performance, there was only a few locations a very’ bad ‘product page that in this Salx-Sax-Test-Tege Test-Test-Test-IS-IS-Schlaft, with the ISX.
You can read this fascinating study of your reading Product page UX site.
Don’t forget to compare your product pages with external user research while performing your own user tests! The correct research leads the results of the eye opening that you probably would not have found.
Bonus: build trust and show people their authenticity
Getting a stranger to buy something on your website includes a lot of trust. Someone must know that they are authentic before they give their hard earned money, right? Google attaches great importance to the element of trust – everything is about its famous Search guidelines for quality applicants. The search engine tries to evaluate trust and know -how by viewing online reviews, receiving the awards on a website or its authors and much more.
Brand perception in AI and LLMS
AI search engines and LLMS also rate these trust factors in order to form the presentation of your brand. You analyze reviews, scheme and general credibility to create a precise presentation. A trustworthy online presence can positively influence how these systems perceive and convey their brand for users.
For this reason, it is so important that you are in order about us and customer service pages. Make sure that people can easily find their contact information, information on returns and shipping, payment, privacy, etc. This creates trust in your customers. So don’t forget!
Social proof is another way to build trust with your customers. By adding social evidence to your product pages, buying decisions can be significantly influenced. Show customer reviews, testimonials and reviews to build trust and demonstrate real experiences. Add trust badges such as security symbols or industry prices to increase credibility. Encourage satisfied customers to share photos or videos of your products and present this content on your website. These elements assure visitors that their products are estimated both credible and by others.
Conclusion: Be serious about your product page SEO
If you are serious to optimize your product page, you should not focus solely on regular SEO and user experience. You have to dive deeper into other aspects of your product pages. For example, you could add them Product And Offer Scheme so that Google can easily index all the details of your product and display them as extensive results in the search results. In addition, you should make your product pages quickly, add user ratings and try to improve the trustworthiness of your website. And don’t forget to test everything you do!
Do you need a helping hand? Take a look at our E -Commerce -Seo training course. Find out what E -Commerce -ee brings with it, how you optimize your website and increase your online presence. Would you like to rank your products in the shopping results? We will tell you how. Start your free test hour today! Full access to the Yoast SEO Academy is included in Yoast SEO Premium, including all other plugins – including local SEO to optimize your performance in local search.
Take a look at our overview of the must-havees of the product page
To help you keep your product pages up to date, we have created a PDF with which you can optimize your product pages. Most of what is discussed in this blog post can be found in the PDF and other tips! Just click on the picture to go to the PDF and download it.
Read on: 7 options for improving product descriptions in your online shop »
