With Yoast AI Brand Insights, part of the Yoast SEO AI+ plan, you can now scan how your brand appears in the responses generated by Claude. You can see your Claude data in one dashboard along with ChatGPT, Perplexity and Gemini.
Why Claude is worth paying attention to
Think about how your own customers are making decisions right now. They’re not just Googling anymore. Nearly half of consumers used AI to research purchases in 2025 64 percent plan to use it in 2026for everything from large investments to everyday purchases. At the same time, the companies they choose are also on the rise. According to the JPMorganChase Institute, AI adoption in small businesses has tripled in just two years.
What this means for your brand is that the conversation is happening in more places than ever before. Your customers use ChatGPT, Perplexity, Gemini and now Claude, often for different reasons and in different contexts. Each platform forms its own view of the brands it mentions, relying on different sources and applying different considerations. Therefore, the same question about your business can get a very different answer depending on where it is asked.
With Claude now added to Yoast AI Brand Insights, you can see how all four platforms describe your brand in one place.
What’s new
You can now:
- Perform brand visibility analysis in Claude in addition to ChatGPT, Perplexity and Gemini
- Compare how all four platforms describe your brand with an integrated historical view
- Track brand mentions, sentiment and quotes across all platforms in one place
- Monitor changes over time in your AI visibility index
Here’s how to get started
If you’re already using Yoast SEO AI+, the way you work won’t change. Sign up via MyYoast and Claude will appear as a new option on your dashboard the next time you analyze, at no additional cost.
If you’re not already using Yoast SEO AI+, upgrading will give you access to AI Brand Insights along with on-page SEO tools, content optimization, and AI-powered insights so you can see how your brand is being mentioned and take action with the same workflow.
Get Yoast SEO AI+ to start scanning your brand in Claude, ChatGPT, Perplexity and Gemini.