The remaining questions of 2025
“Lingering Questions” is one of my favorite parts of the Masters in Marketing newsletter because it’s an opportunity for marketers ...
Digital Marketing
Leadership lessons from a literal ringmaster
Digital Marketing
How The Doux uses AI to engage the community
Want Latest Updates in Your Inbox?
Personal Finance
Finance
Social Security Compensation and Your Retirement
The risk of social security offsets Two Social Security offsets, the Windfall Elimination Provision (WEP) and the Government Pension Offset ...
Finance
7 Ways to Train Your Mind to Make More Money
Let’s make more money. Am I wrong or do I feel like LGBTQ people are constantly struggling to make more ...
Finance
5 Unique Ways to Save on Dining Out
Let’s save on eating out We love, love, love, eat out. We didn’t know how much until we realized we ...
Finance
Gay money can build a strong LGBT community
Gay money is big money I’m a size queen when it comes to money, and even more so when it ...
Digital Marketing
The remaining questions of 2025
Digital Marketing
3 Simple Growth Hacks to Advance in an AI-Saturated Landscape
Digital Marketing
Jul23
How marketers can still thrive in a recession: Expert and databased tips
If life gives them lemons, make lemonade. Right? There is a lot to sneak out of turbulent times such as the recession from 2008 and ...
Jul23
14 Best Ai SEO tools and how I use them (new data)
Stopping with the best AI SEO tools can feel like a full-time job. While we all know that tools help us to do our jobs ...
Jul22
So use (and why) marketers with AI-generated content (new data and tips)
Did you see that? Viral Ai ad broadcast in the NBA final? Crazy graphics, impeccable product integrations, 3.3 million views on X. I almost couldn’t ...
Jul22
Measure integrative marketing – why traditional KPIs hinder both customer success and brand growth
Brands want to know that they are on the right track to achieve their goals. That is why measurements are important. Important performance indicators (KPIS) ...
Jul21
7 Best CRMs for pest control companies in 2025
Managing a pest control business means juggling customer appointments, technician plans, service plans and follow-ups. A conventional table or a generic tool simply cannot keep ...
Jul21
5 best CRMs for construction companies in 2025
In the construction industry, managing customer relationships is not as easy as a few notes and the tracking of e -mails. With long project cycles, ...
SEO
Sep30
Another stand-in for Google’s quality raters
From Generally Reliable to Blacklisted, you’ll find reviews and discussions for many sites whose reliability is widely debated by Wikipedia editors. And as a bonus, ...
Sep29
Navboost – Marie Haynes
This is part 3 of my series to learn more about the attributes in the recently discovered Google API files. Navboost is an integral part ...
Sep29
How the GSC Inbound Links Report Can Reveal Third-Party URLs Are Canonicalizing into Your Own
While helping a company that was severely impacted by multiple algorithm updates in fall 2023, I first scanned GSC reports to get a feel for ...
Sep29
Does Google know if the content is accurate? A review of a site that is struggling to rank behind potentially inaccurate and unhelpful content.
Why is this site ranking poorly behind a site with less helpful/accurate information? We dug into the treasure trove of information provided to us in ...
Sep29
How to bulk export merchant listing data from Google Search Console (GSC) to Excel via Analytics Edge
Don’t settle for the thousand-row limit in GSC. In this tutorial, I’ll explain how to get all of your Merchant Listings data from GSC, while ...
Sep29
The March 2024 Google Core Update and how the transition from Google’s helpful content system to the core ranking system should work.
I cover the old HCU(X) cLasifier, site-level quality algorithms, counterbalancing systems and how the transition was as smooth as a bed of razor blades… This ...