Digital Marketing

How much should your team spend in 2025? (According to industry)

How much should your team spend in 2025? (According to industry)

As a marketer, I learned first -hand that the development of a marketing budget is a critical part of every marketing strategy. Unfortunately, it cannot be a small challenge to find out how much your team should spend. In this blog post I will share some helpful Marketing budget templates. I will also tell what […]

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How content marketing can contribute to building trust and authority

How content marketing can contribute to building trust and authority

In the digital age, the establishment of trust and authority is of crucial importance for every company. Content marketing is a powerful strategy that helps companies connect with their target group, to offer value and to build a serious brand presence. For Software AS A Service (SaaS) companies, cooperation with specialized SaaS -content marketing agency

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The 6 best contents planning software – experts explain their top election

The 6 best contents planning software – experts explain their top election

I’ve been in content marketing since the beginning of 2015. I tested with almost a decade of experience Dozens of contents planning software, spreadsheet and calendars over the years. Cooperation with leading companies such as HubSpot, Cognism, Userpilot and Small Startups gave me the opportunity to work with tons of workflows and functions. Some were

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How to use social media to promote your HLK services

How to use social media to promote your HLK services

In today’s digital age, social media has become a critical marketing tool for companies in all industries, including HLK companies. The potential to reach a wide audience, deal directly with customers and present their services creatively and committed is unprecedented. For HLK companies, however, it can be difficult to know how these platforms can use

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Effective retargeting strategies for conversion of lost leads

Effective retargeting strategies for conversion of lost leads

Retargeting is a crucial strategy for digital marketing, especially if you focus on converting lost leads into customers. It helps companies to get involved again with users who have previously shown interest in their products or services but have not taken any desired measures. In today’s competitive landscape, the advanced techniques such as Digital marketing

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How to manage your entire marketing budget (free budget planner templates)

How to manage your entire marketing budget (free budget planner templates)

The words “marketing budget” are sufficient to burden each marketing manager. Every dollar has to earn its place. That is why I get in with coffee at the budget season, dissolve my spreadsheet and is based on difficult decisions. For every marketing manager, budgeting is not just a number game. It is a high operating

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45 video marketing statistics for 2025 (new data)

45 video marketing statistics for 2025 (new data)

Newer video marketing statistics show that visual storytelling wins. Video is an ever greater way to communicate your brand history, explain your promise of value and to build relationships with your customers and potential customers. I personally like stories, the relativity and the brevity of video content. To help you use videos in your marketingI

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How HLK -SEO and content marketing build the brand authority

How HLK -SEO and content marketing build the brand authority

In today’s digital age, the fire authority is for construction for every company, especially in competitive industries such as HLK. Content marketing has proven to be one of the most effective ways to create trust and credibility with potential customers. But how can you highlight your HLK business? One of the best options is the

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The most effective B2B Saas marketing tactics -everything I know as a marketer

The most effective B2B Saas marketing tactics -everything I know as a marketer

When I worked for a SaaS company in my own house, marketing felt like an endless challenge. We have dealt with all the basics: paid campaigns, blog content and e -mail marketing. On paper it looked like we were doing everything right. But the users did not convert and the growth remained closed. Something was

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Fast, broken and stuck? Your content team needs processes to break

Fast, broken and stuck? Your content team needs processes to break

We live in an era that is obsessed with over -the -reaching. Tech billionaires apply as sole progress architects and preach the virtues to move quickly and break things. Companies that imitate this way of thinking pursue disorders at all costs. But here is the irony: marketing teams have spent the past decade to move

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