Digital Marketing

How to select the right content management system for companies

How to select the right content management system for companies

A content management system (CMS) is software with which companies can create, manage and publish digital content. In the information age, it is essential to have easy to use and efficient tools that can transfer your message to the public. However, the abundance of options and functions can make it very difficult to select the

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How social media marketing can help to expand your business

How social media marketing can help to expand your business

The world in which we live today is connected by online communication channels that are dedicated to sharing, interaction and collaborative platforms called social media. Social networking is one of the media of this platform, and there are many others like; Forums, blogging, wikis, messaging etc. You can also be described as a number of

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Real-time offers for programmatic ads-it works

Real-time offers for programmatic ads-it works

As a marketing manager with experience in several different technology companies, I have become an expert in real time (RTB) for programmatic advertisements. This process is often one of the most efficient and cheapest options for buying advertising inventory online. But even for experienced marketers, real -time bids can be confusing. That’s why I wrote

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The future of digital marketing in the age of constant change

The future of digital marketing in the age of constant change

The technology takes over every industry, as is permeated in our daily life. According to the influence of technology, modern marketing has completely changed the way in which marketers mark their organizations. Digital marketing continues to develop and opens up new opportunities every day. Since the technology introduces new communication channels and tools, the costs

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